Why are few people driving BMW x3?
In fact, the BMW X3 has been sold in China for a long time. It has been similar for 15 years since 26, but it was only two years ago that this car was really deeply rooted in the domestic market. Why few people bought the BMW X3 before was because of the high price, but the price immediately dropped after localization. Therefore, the sales volume of X3 in the second year after localization increased by more than three times, and immediately reached the third place in the ranking of high-end SUVs, second only to the old enemies, the new Mercedes-Benz GLC and the Audi Q5L.
Let's have a quick brain turn with Xiao Ming. There are three brothers in Xiao Ming's family. They always shout good luck. The second one is Erji. What's the name of the third one?
the answer is Xiao Ming, is it a bit wide-minded?
The BMW X3 is also a bit open-minded. According to the principle, the third child should be called Sanji, but it must be called Xiaoming. The Audi Q5 and the new Mercedes-Benz GLC both extended their tracks at home, but only BMW X3 didn't do that.
I can understand that BMW is very confident in the X3 product, and it will sell well without extension. In fact, it really sells well, so where did BMW X3 give BMW confidence from then on? I can express geomantic metaphysics a little bit, that is, one life, two luck and three geomantic omen.
life, from the moment you were born, has long been assigned safely, and it is an item that is difficult to change. Since its inception, BMW has been promoting sports and manipulation. After years of development, it has already penetrated into the hearts of customers all over the world, which is something that BMW will not change in the future. Therefore, many products of BMW, including BMW X3, are all seen and heard by sports, and it has sports genes in its heart.
Transportation is a whole process of waiting. As the saying goes, it turns Gankun around. With the rapid economic development in the domestic market, vehicles have changed from the initial luxury brands to the means of transportation that can be seen frequently, and car buyers are no longer middle-aged and elderly people who have spent the rest of their lives saving money. Nowadays, the post-9s generation is the mainstay of automobile consumption loans.
Here we need to digress. The post-9s generation has become the backbone of consumption, but they are not really rich. Most people buy cars according to the role of their parents and the new payment methods such as installment payment. So do you think driving a BMW X3 is rich? Not necessarily. It is very likely that his parents are rich.
geomantic omen is a broadening of luck. At that time, BMW chose Brilliance when it entered China, which is not a particularly good choice today, because today's Brilliance depends on BMW. However, Brilliance will not be too scary. Like Beijing Changan, it only focuses on its own development trend and ignores its partners. Now that BMW's spring has come, Brilliance is also actively building processing plants to help BMW increase production, which can be regarded as a win-win situation.
BMW X3' s "one life, two fortunes and three geomantic omen" is the most important thing. BMW X3 can ride on the tide of the period change, and the key is that it closely combines the customer's requirements for the travel field in this period.
This period is the post-9s generation, and the post-9s generation is only 3 years old, or young people. What young people need is fashion trends, sports and fashion trends. Obviously, BMW, which promotes sports, is very appetizing for us. At the same time, the way young people buy cars is different from those before. They want to pay for beautiful and interesting cars, regardless of whether it is best to use the most cost-effective one.
back to the fact that the BMW X3 doesn't need a long wheelbase, the effect of lengthening the wheelbase is to get a faster ride experience in the rear seat, but as a medium-sized and large car, it can definitely be applied even without a long wheelbase. And BMW's life is sports, and lengthening the wheelbase is obviously against life, so BMW can't extend the wheelbase at will like Audi and the new Mercedes-Benz. However, no one can guarantee that it is not easy to lengthen the wheelbase after the X3. After all, it is also required to affect the social development provided.
In the end, young people are the backbone of consumers, but that doesn't mean they will have a definite say. At this stage, most people in China need to buy cars at home, which stipulates that the cars they buy are almost versatile, so boring cars like CR-V, RAV4 Rongfang, Tiguan L and Hackers are selling very well. Only young people are generally very personalized. It is obviously difficult for them to accept such a boring car. The most suitable choice is the kind of products that can meet the needs of families and at the same time have many unique products. This is the area where BMW X3 is better than GLC and Q5L.
Generally speaking, the BMW X3 is a product that can care about family use and at the same time does not lack young sports, which is just the specific requirement of customers at present. Localization will eventually eliminate its curse, and then it will be popular. The extended wheelbase can also be the king of size when needed for the BMW X3. The extension of the 3 Series can be accepted by everyone, and the extension of the X3 will not be very inconvenient.
The current price of BMW x3 is at least 27, yuan
The continuous price reduction of BMW X3 touches the nervous system of many car buyers and prospective car buyers, and the price reduction of BMW X3 is still very strong. At one time, even the current market price of BMW X3 developed at least 27, yuan. Now the 22 BMW X3 has been on sale for a year. Although the price is still standing, everyone is very afraid that it will gradually reduce its price.
Why does BMW X3 keep cutting prices
The price reduction of BMW X3 suffers from many factors. The first one is that the competitor Audi Q5L is very strong. The time for BMW X3 and Audi Q5L to enter the China sales market is the same, but the luxury SUV sales market has always been owned by Audi. In the small and medium-sized SUV sales market, Audi Q5L pushed BMW X3 and the new Mercedes-Benz GLC to become sales champions in 18 years, which drove BMW X3 to cut prices and promote sales.
On the other hand, the price advantage of BMW X3 after domestic production and manufacturing is not too strong, because the price of BMW X3 before China is around 42,, while the domestic starting fee is still 39,. The reasons for these situations will make people happy, because BMW's manufacturing industrial base in Shenyang, China not only undertakes the production of China cars, but also undertakes the requirements of all Southeast Asian countries.
In other words, BMW's industrial base in China is not easily far from foreign manufacturing industrial bases, at least in the field of technology and its regulations, and the only thing that is likely to be different is that the raw material suppliers are different. As a result, the market price of BMW X3 did not decrease much after it was manufactured in China.
apart from the manufacturing field, the fact that the BMW X3 has not been extended since it was launched in China will also directly affect its sales volume. Although its indoor space working capacity is not low in terms of the size of the BMW X3, the competitor Audi Q5 and its new Mercedes-Benz GLC have all been extended, and the BMW X3, which is not growing, looks a little worse in front of China customers who pay more attention to regional requirements.
Although the initial price of BMW X3 was relatively high, it can be obviously felt that its quality management level is very good. Therefore, when customers really mastered BMW X3, the sales of BMW X3 went up immediately. In 219, BMW X3 kept catching up with Audi Q5L and became the sales champion of luxury small and medium-sized SUV. Nowadays, the brand-new 22 BMW X3 has been on sale for a year, but the price is still standing. Today's BMW X3 has enough product strength to compete with competitors' markets, so it is no longer necessary to reduce the price, so the current new X3 will continue to maintain the market price for a long time. Why do few people drive BMW x3? The lowest price is 27, @219.