How to be a good terminal business person? What abilities and qualities should be possessed?

By comparing it, you will know what kind of abilities and qualities you should have as a terminal business person. Three major disciplines of terminal management work and eight points of attention. The work of terminal salespersons represents the image of the company and products to a large extent. They are a carrier that conveys information between enterprises and terminals. A good salesperson can drive the terminals they manage and establish a good customer relationship. However, in actual work, we often hear marketing managers complain that salespeople are stubborn, inflexible, and cannot handle the relationship between soft terminals. Salesmen also complain that the company does not tell them how to do it, what can be done, and what cannot be done. When doing this, you often end up in trouble with the salesperson. So, how should the salesperson responsible for terminal management do a good job in terminal management? 1. Three major disciplines 1. One of the three major disciplines: Fulfilling promises and integrity are the foundation of enterprise development, and keeping promises is the foundation of life. As a terminal salesperson, what you must do is to keep your promises and practice them at all costs. The company will not be responsible for any promises made outside the company's policies. Many times, problems with soft terminals are caused by over-promises and failure to deliver. Let’s learn from our diplomats here and don’t affect the trust between yourself and the company just for the sake of temporary embarrassment. 2. The second of the three major disciplines: Whatever work you do is to serve the people, regardless of high or low. Being a salesperson is a job, and terminal management is also a job. Everyone is equal. Therefore, terminal salespeople must learn to talk to the people they are on the same platform. Many unequal treaties are signed because the two parties to the dialogue are not on the same platform. At the same time, in the process of communication, we must be domineering. Domineering does not make us domineering, but should reflect our demeanor as a strong person. A small-minded approach will give the salesperson the impression that this is a small company. On products Cabinet, then we should be more domineering in terminal layout. We do not want to dominate, but we must not let others look down upon us. All these need to be done in our work. We should be domineering in the design of hard terminals and the handling of soft terminals. What the market needs is a kind of invincible domineering spirit, a kind of domineering spirit of "who would give me the best". 3. The third of the three major disciplines: Details The market is made in a down-to-earth manner, not shouted out. The most fundamental thing is that we need to do a good job in the details. The seven steps of the terminal and the seven military rules of the terminal layout are all in the details. Articles written in this regard must be detailed and detailed regarding the actual work content. There is no need to stipulate which foot to take first when entering the door, but there must be a terminal operation details, including the walking route behind the store and which direction to walk from. , how to move your eyes, posture, tone, order of questions, etc. when talking to the salesperson. At present, we rarely see the operating details of some companies in terms of terminal practices. This should be said to be a problem that should not arise. Terminal interception is regarded by some companies as a magic weapon for market development. When encountering such an opponent, they always hate it, but it cannot be fundamentally eliminated. If we take care of the details, then they will also have to put in a little effort. , the losses caused to us will be less. All forms must be expressed through content. What are the main things that need to be paid attention to in strength work? 2. Eight Points of Attention 1. One of the Eight Points of Attention: Anyone can see the difference between behavior between soldiers and farmers. From what aspect? The way they walk, the way they talk and behave, in the final analysis is their behavior. As a terminal manager, his behavior will reflect the culture and characteristics of the company and products. Therefore, don’t behave uncoolly and immaturely. When the behavior is consistent with the characteristics of the product, it will be more easily accepted. A product whose target group is the elderly will remind me of the effect of the product if it is relatively mature. A target group It is a children's product, and being relatively lively will make it easier for me to remember. Therefore, the behavior must match the characteristics of the product. 2. Eight Points of Attention No. 2: Attitude We can often see such a content in the civilized conventions of some cities. Be polite to foreign guests, neither humble nor arrogant. Everyone needs to be respected, and the same is true for salesmen and salesmen. We are all working together. Relationships require mutual understanding and cooperation from both parties. If the salesperson's attitude is too tough, it will give people the impression that it is too difficult to work with. If the salesperson's attitude is too weak, it will give people the impression that you are easy to bully. If the product is for difficult diseases, being overly enthusiastic will make people feel that your product is not effective. Not so good, the product is aimed at women, and the male salesman’s excessive seriousness will make people feel awkward. In short, the attitude will give people an indirect feeling about the relationship between the product and the company.

The main character Li Yunlong we saw in the TV series "Bright Sword", we can feel the characteristics of his army from his work attitude, and Chu Yunfei's attitude can also see the style of his army. This is the importance of attitude. 3. Eight Notes Three: Role Everyone will have a role to accompany him, and the role that a salesperson plays in terminal work is very important. Any play has a protagonist and a supporting role. On the terminal stage, no one is willing to let their product become a supporting role. However, if only one protagonist appears in a scene, this requires terminal managers to fight for it and let their products play a supporting role. The product becomes the protagonist. If it cannot become the protagonist, it must become the second protagonist or the best supporting role. At this time, the terminal manager plays the role of a director and an actor, making the audience like you and the crew (salespersons and managers of the terminal) liking you. Your products will naturally receive high-end treatment. Terminal managers must consider their own roles when dealing with terminal relationships. The consideration of roles must be based on the actual situation. Don't think about taking the first place when your own capabilities are not met, but if you don't take the first place, you are not It means casual, but it would be nice to occupy a good role in the supporting role. The principle of acting within one's ability includes the relationship between the terminal salesperson and the terminal, the intensity of product promotion and publicity, the salesperson's evaluation of the product and other temptations provided by the company to the salesperson. 4. Eight Notes Four: Benefits Terminal salesmen must not forget one thing, that is, all salesmen and terminal managers understand one thing, that is, your products gain profits through their positions. Otherwise, no manufacturer will do business in vain, so don't tell them that you lose money and have no profit, because they will not believe it, but will think that you are unkind and corrupt. Since it is an open secret, why bother talking about benefits. It’s just that the way you express their interests is different. At the same time, you must convey to them that you also need costs. Without enough interest support, there will not be enough costs, making them feel guilty for not helping you sell more. Rebates and rebates are no longer exclusive to hospital prescription drugs, and terminal salespeople are already very familiar with this method. These are just some superficial benefits. If you can let them get more benefits, they will definitely help you. More things, it is not a new thing for a salesperson to become a company's salesperson, because most of the salespersons are temporary workers now, and they are also willing to get more benefits. With this, you should know how to communicate with them. Got along. 5. Five of the eight points of attention: Time. The expression of any emotion requires a specific time. People's emotions must be expressed at different times before they can be accepted. Therefore, our terminal managers are handling terminal relationships. You must grasp the time well. When you first go to work in the morning, everyone may be in a good mood, so you can be more lively. But in the afternoon, everyone is already tired, so you should pay attention to the mood of the people you come into contact with in the morning. It’s different. What they need is to relieve their tension and fatigue, or they need your help to do something. Then this is the best time for you to get close to them. Of course, you can also do the opposite. When everyone is happy, you deliberately look aggrieved so that everyone can pity you and help you do something. You can also do it when everyone is in a bad mood. It's okay to dress yourself up as a pistachio to make everyone happy, but you must combine it with your own image and don't make yourself look like a duo actor. The right time, the right location, and the right people are the three elements in the ancient art of war. Festival time and a certain salesperson's birthday are all special days. Don't forget that you must have a good way of expressing yourself, as long as it doesn't affect other people's private lives. 6. Eight Notes No. 6: The object 2080 rule is true under any circumstances. You cannot handle all salesmen, but you must handle the relationship between 20 and 80. The objects you face are different. You The way you handle it should be different. When facing a very beautiful girl, you should say more compliments. But for a person who is over 50 years old, what you should do is respect her every word. Even she doesn’t understand. It depends on what the person you are dealing with likes. If you tell a romantic person about Buddhism, she will definitely think you are crazy. But if you tell a sexy joke to a Buddhist believer, You will definitely be expelled by her. Analyze the characteristics of the person you are facing and change according to the person. Then you will become a genius diplomat and be welcomed by most people.

Don't think this is tiring, in fact it is an accumulation, because when you get familiar with everyone you come into contact with, you will know how you should treat them and let them meet your needs. 7. Seventh of the eight points of attention: The way you express yourself is different if you are a terminal salesperson, a manager, or a tally clerk. We watch some TV series and there is one we like. We can learn from the actors' expressions. For example, the wolf head Kang Kai in "Battlefield" has a way of expression that lacks tenderness, while some actors in Korean dramas express their opinions in a tender way. This is the way we express it, but it is a way of expression for everyone. It does not reflect your personality, but it means that you have a strong narcissistic plot, because the work you do is related to bringing you People who come to benefit are not the time to express your personality. It varies from person to person. Pay attention to your expression. Maybe you are shy, maybe you are proud, but before anyone knows you, it is best to restrain your sharpness. When everyone recognizes you, use whatever method you want. What way. 8. Eight Notes: Magnetic Field: Everything has its own magnetic field. Feng Shui masters talk about the quality of Feng Shui and they are also looking at the magnetic field. When we sleep, we should be paramagnetic, which will make people more comfortable and more conducive to recovery of physical strength. The same goes for the layout of terminals. Making the terminal layout suitable for the magnetic field of your product can fundamentally reflect the potential of your product in the terminal. The terminal winner has already taken half of the initiative, so the terminal layout must create your potential, making the magnetic field smoother. At the same time, when you are in contact with the salesperson, you should also pay attention to the difference between your magnetic field and the magnetic field of the person you are in contact with. In fact, it is very simple. It depends on whether you or she feels uncomfortable when you are chatting with her. There is only one standard, and that is whether it looks good or not. It depends on the feeling. This cannot be determined by any system or details. It doesn't necessarily have to be done on the left or right. It changes with the times and the situation. Only by applying it flexibly can you really do your job well, stand out from your peers, become an excellent marketer, become a manager, and reach a higher level. position to realize your own value.