Analysis of Six Strategies for Naming Furniture Brands

The name is an important symbol of a brand and a company. A good name reflects the taste of a company and brand, and is also a good publicity opportunity. So what are the six strategies for naming furniture brands? The following is some knowledge compiled by the editor about the six strategies for naming furniture brands.

1. Aiming at the target

Aiming at the target can be targeted. When a brand enters the market and participates in competition, it must first figure out who its target consumers are. Concrete and clear this target audience through the brand name can help quickly build relationships and emotions between the two parties, so it is a very good choice.

2. Brainstorming

As the saying goes, "Three stooges are as good as Zhuge Liang." Naming means brainstorming. Since the naming task itself is not difficult, even a three-year-old child can do it, but picking a good name is not easy, so using the collective wisdom of the masses is the best strategy. After practical summary, we have found that it is best to involve creative people from different backgrounds when naming, including advertising copywriters, writers, teachers, researchers and professionals. In short, Han Xin pointed out—— The more the merrier, they are all very proficient in language and writing, allowing them to speak freely. At the same time, allowing people divided into different groups to respond to visual images that have been specially selected to reflect the ideal brand characteristics in order to create any relevant and instinctive ideas about the brand name. EXXON is the result of brainstorming.

3. Implied functions

Brand naming starts from the function of its carrier and implies some functions of the carrier. It is a very good choice, which is helpful for the rapid growth of the brand and is especially suitable for products. Brands and functional brands. For example, "Jetta" cars, "Mercedes-Benz" cars, "Jie Yin" toothpaste, "Meierya" suits, etc. are all good cases.

4. Display form

The display form is similar to the suggestive function, except that it starts from the distinctive form of its carrier to highlight its uniqueness, which is also the name of the brand. A good strategy. For example, the "white plus black" cold medicine divides the color of the cold medicine into two contrasting forms: white and black, which is consistent with its different functions of taking it during the day and night. It subverts the traditional way of taking cold medicine and is very suitable for the audience. needs, so the results are outstanding, which impresses peers.

5. Arouse emotions

As we all know, irrational emotional needs are the driving force of a brand. Therefore, a name that can arouse the emotions of the target audience will definitely contribute to the rapid growth of the brand. The 16 basic elements of the driving force of the brand, including self, yearning, nostalgia, admiration, respect, belonging, possession, enjoyment, lust, harmony, perfection, seeking knowledge, imitation, safety, escape and venting, are all targets that can be provoked, like "Wahaha" This name can arouse the infinite longing for joy in the nature of the target children. Of course, its achievements in the market are obvious, otherwise it would not make the world-famous brand Danone "look at it differently" "Wait" or even "take it to court".

6. Follow the Feeling

A popular song "Follow the Feeling" by the famous Taiwanese singer Su Rui was once popular all over the world. It is also one of the life philosophies of many people. The brand is the soul of the people. When naming products, you might as well follow your feelings, just like the lyrics "Follow your feelings and hold on to the hand of dreams" starts from the consumption feeling brought by the brand to people, and grasps the certain feelings that consumers expect, and then Will produce unexpected effects.