How to form a short video team?

The first is content planning, the second is director, the third is actor, the fourth is multi-platform operation, the fifth is photography, the sixth is editing, and the seventh is attracting investment. These seven points are essential functions of a short video team, but in fact, the role of a team often has several roles, so you can make relevant adjustments according to your own positioning.

1. Content planning

As the most important role, content planning must have "the ability to feel online", and he can quickly capture hot spots, understand popular jokes and create them. So how do you judge whether a person has a sense of network during an interview? In fact, you can ask, what apps does his mobile phone have? Or more specifically, let him answer, what are the recent hot spots in Tik Tok?

2. Choreographer

In a team, a choreographer is often a panacea. Apart from planning, we usually put some miscellaneous tasks such as equipment, venue, scene selection, shopping and props here, because it is impossible to put a specific person in every link. So the director can also be the project leader of a team.

then, the person in charge of the project should specifically grasp the direction and management of the project, such as how many videos you want to shoot today, how to coordinate the full-time and part-time staff of the project, and the ability to fight fires. For example, the video will be started soon, but problems related to the venue should be dealt with in time, and when delivering the goods to advertisers, there is a problem somewhere in the video, and how to solve it. In the daily operation, there must be data analysis ability. For example, there is no fire in the three videos shot by this account. What is the problem? There are too few people watching, how to get the quantity?

3. Actors

Actors should have a high face value. Of course, there will be special circumstances here, but a high face value must be a plus item, including handsome guys, beautiful women, cute babies and cute pets. Besides, an actor must be expressive and willing to show himself, especially if he is a well-known actor or an actor who is close to a well-known actor. In the industry, I actually asked some teams, and they all like to use Northeasters. Northeasters have their own sense of humor, and the other kind is foreigners with Chinese characteristics, which is also very popular with everyone.

4. Multi-platform operator

First of all, he should be familiar with the release rules of each platform and understand the gameplay of each platform, because a single platform can be done, but the cost of a video is actually high, and it will be wasted if more platforms are not paved.

5. Photographers

Photographers are necessary, but in fact, many people can shoot, so they are less important than the previous roles.

6. Editors

Editors don't have much room to play, because the current short video is only about 1 minute. The factors such as audio, angle and stalk have been taken into account in the director and planning, and the editors are only responsible for cutting out the video, which is relatively mechanical. Of course, if your video is mainly about editing special effects, then the editor will be more important.

7. Merchants (sales)

-from Jade Bird University.