How about Power Lion Oil?

Engine oil is good engine oil, but it misses a good development opportunity.

Weilishi engine oil

Power lion oil:? Lsc was produced by lsc Lubricant Company of the United States and was established in 1928. It is one of the old lubricant manufacturers in the United States, and also an OEM manufacturer of brand oils such as Mobil and Total, and enjoys a high reputation in the United States.

Lsc entered the China market on 1997 and was named Power Lion. Matt Group undertakes the domestic sales and brand promotion of lsc. After nearly 20 years of development, at present, Power Lion has more than 65,438+020 professional service providers, including more than 2,500 automobile brand 4S stations, and has established strategic partnerships with more than 65,438+000 large automobile dealer groups in China.

As can be seen from the above introduction, the quality of power lion engine oil is guaranteed to some extent, which is not much lower than that of Mobil and Total produced in China.

The price is so much worse than these first-line big-name engine oils.

The reason for this is the following：

First, domestic famous engine oils such as Mobil entered the China market in the early years of China's reform and opening up. At that time, there were few cars in China, so they cooperated with state-owned enterprises to promote their own engine oil brands. Therefore, the channel was opened in China long ago, which occupied the right place at the right time and laid a solid foundation for seizing the China market in the future.

Second: With the increase of car ownership in China market, they have increased their advertising efforts in China, with tens of millions of advertising fees hitting brands every year, so almost all car owners have heard and seen the advertisements of these brands, and over time, they have formed a brand effect in consumers' minds.

Third, a large number of domestic 4s stores cooperate with them, and through a wide range of channels, they go deep into offline stores to promote car owners, so as to reach consumers and realize sales.

On the other hand, after more than ten years of reform and opening-up in China, Power Lion was introduced into China market. At that time, the market was already extremely unfavorable to lsc, so the opportunity was missed. Therefore, in order to seize market share, we will also adopt the way of offline 4s stores. However, the popularization was preempted by Total, Mobil and other manufacturers, and naturally missed the opportunity, resulting in power lion oil only allowing consumers and channels to distribute goods into the domestic market.