What's so good about Burberry?
First, Burberry clothing as a whole has a strong "rhyme aesthetic feeling".
Whether it is men's windbreaker or women's windbreaker, the appearance of Burberry windbreaker is obviously different from other clothes, mainly because its design is very unique, and the effect of wearing it gives people the feeling of "shining at the moment". At the same time, this dress inherits the charm of classical and modern, and it has a unique flavor after wearing it.
Second, its workmanship is very exquisite.
It can be said that Burberry trench coat is a work of art, and every tiny movement of garment workers in cutting and processing has been done to the extreme. Properly handled in some details, such as there are no flaws and loopholes in the joints of line outlines, such exquisite workmanship is incomparable to other costumes.
Third, simplicity and luxury.
From the appearance, Burberry trench coat is not outstanding, but the style is very simple. However, in simplicity, its material is very special, adding luxurious elements to it. Once you put on a Burberry trench coat and appear on the street, you can attract more attention. Among the people who choose Burberry trench coat brand, there are many political leaders, movie stars and successful people.
Burberry Group Co., Ltd. (English: Burberry Group Co., Ltd.), translated as "Burberry", Burberry, Burberry, etc. , a British clothing and luxury company, started from 1856 and sells clothing and accessories. Its unique tweed plaid pattern is one of the trademarks most affected by counterfeiting. Burberry is famous for its windbreaker. The early prototype of Burberry trench coat is the military coat of Tieroken, which was designed by the founder Thomas Burberry for the needs of trench warfare in Britain, and its waterproof material was patented. This coat is designed with a single button placket, and the collar has only one button. Burberry operates its own brand stores and authorized franchise stores all over the world, and sells them in the form of franchise counters in third-party stores. Queen Elizabeth II and Prince Charles awarded Burberry the Royal Badge. The Burberry Group is listed on the London Stock Exchange and is one of the constituent stocks of the FTSE 100 index.
According to analysis, in the ranking of the most valuable brands in the world in 20 13 years, "Burberry" ranked 77th in the world.
history
Early history,19th century
1908 "Burberry story" advertisement
Burberry brand was founded in 1856. At that time, Thomas Burberry, who was 2 1 year-old and used to be an apprentice in a cloth shop, opened his own shop in basingstoke, a small town in the northeast of Hampshire, England. By 1870, relying on the development of outdoor clothing, Burberry's business has become a well-known store. 1879, Thomas Burberry invented an innovative rain-proof gabardine fabric. This kind of cotton fabric is not only rainproof, but also practical and durable. At the same time, it is breathable and light, which makes the heavy traditional raincoat clothing look brand-new. Old-fashioned rainproof clothes are mostly made of cloth and coated with rubber on one side, which is hard and heavy. The appearance of gabardine fabric improved the above situation, which was welcomed and patented in 1888.
"Burberry" is the original name of the company, but it was soon changed to "Burberry" because customers from all over the world began to call it "Burberry in London". This name can still be seen on many old Burberry products.
189 1 year, Burberry opened its first store in Haymarket, London, which is still there, and it was the company headquarters of Burberry until recently. The current headquarters is located in Horseferry House in Westminster, just behind the British Parliament Building.
20th century
"Burberry Plaid"
190 1 year, Thomas Burberry designed the equestrian knight logo, which contains the Latin word "PRORSUM", meaning "forward", and Thomas Burberry registered the logo as a trademark. 19 1 1 year, Thomas Burberry was appointed as a clothing supplier by explorers Roald Ya Monson and Ernest shackleton. Ya Meng Sen became the first person to reach the South Pole in Burberry Gabadian, and shackleton led an expedition across Antarctica in 19 14. 1924 George Mallory tried to climb Mount Everest in protective clothing made of Burberry gabardine fabric.
19 14, the British War Office entrusted Thomas Boberley to transform the officers' clothing at that time to adapt to the modern war environment, so the windbreaker, now known as windbreaker, was born. After the war, the "windbreaker" was widely welcomed by civilians and became a "windbreaker" for ordinary wear. In the 1920s, the iconic "Burberry Plaid" was used as the inner pattern of windbreaker.
Thomas Burberry also designs and manufactures aviation clothes. 1937, Thomas Burberry sponsored pilots A.E. Clauston and Betty Kirby-Green to fly, breaking the speed record from London to Cape Town.
Before 1955, Burberry brand was an independent company, which was acquired by GUS (Great Universal Stores) this year.
Since the mid-20th century, chemical fiber has been popularized in textile industry, which can make lighter and waterproof clothes. The practical significance of gabardine has been reduced and it has become a luxury. Burberry's products have also turned to the fashion market from special clothes that are windproof and cold-proof.
In the 1970s, the brand of Burberry was loved by the "leisure" subculture of English football hooligans, so that in the 1990s, Burberry was mainly associated with football hooligans in Britain, and by the end of the 20th century, it became a "Chav" (a young man at the bottom of society with low education and poor dress taste).
In order to cope with this change, Burberry has taken a series of brand rescue measures, such as changing the brand name back to "Burberry" at 1998.
2 1 century
In 200 1 year, Burberry hired designer christopher bailey as the creative director, and at the same time switched to PRORSUM as the fashion show publishing series. Shareholder Gus sold the remaining shares and retired from Burberry in 2005.
Burberry Group was listed in London in 2002. Meanwhile, Burberry continues to promote its business in Asia. In 2005, the sales of Japanese clothing reached 435 million euros.
In 2006, angela ahrendts became the CEO of Burberry, changing the previous strategy of reaching the mass market through trademark authorization, and began to change the image of "Chav", including no longer using retro plaid on 90% of the company's products and recycling the Spanish authorized business (accounting for 20% of the group's turnover). Since 2006, Burberry has been selling online in the United States, Britain and the European Union.
In recent years, Burberry began to advertise in fashion magazines and hired famous actors and models, such as Emma Charlotte Du Lei Watson from 2009 to 20 10. From 20 10, Burberry began to deal in cosmetics.
By 20 13, the turnover of Burberry has increased to 2 billion pounds, and the value of the stock has tripled since its listing, with a value of about 7 billion pounds. Although Burberry still insists on its connection with Britain, by 20 12, only two factories were still in Britain: one produced raincoats in Castleford and the other was a small factory in Kigley.
Burberry began to provide runway customization service on 20 13. After the fashion show, customers can buy fashion and accessories through online stores and provide customized services. Customers can sew personal labels or marks on the goods they buy, and it is also one of the few boutique brands that can buy the latest fashion after the fashion show.
2065438+In March 2008, Riccardo Tisci took over as the creative director of christopher bailey, updating and printing the logo. In August of the same year, Burberry announced a new brand logo on social networking sites. In the same month, Tisci announced a new brand policy, saying that from the spring and summer of 20 19 published in September, the brand will completely stop using animal fur, and at the same time, it will not destroy unsalable goods.
Burberry Burberry is a British brand, which was born in 1856 and has a history of one hundred years. His family started from a windbreaker, and the most famous pattern is plaid. Burberry is very expensive. Once the program is out of season, it will no longer be produced, so the cost performance will be much higher.
What's so good about Burberry? First of all, as the world's top luxury brand, Burberry is a famous classic, beautiful and durable, and will not be out of date for ten or twenty years. Secondly, exquisite workmanship, fashion and leisure, lively business, looks more fashionable, so it is deeply loved by young people.
TOP 1, Burberry classic business clothes Burberry is a brand that can easily arouse people's romantic reverie. People like it not only because of its 100 years of classic history and iconic elements, but also because of its classic style, elegance and eternity!
TOP2, the classic fashion little black shoes logo adopts the brand's classic plaid design, which contains a strong British style in a simple and low-key way, allowing people to appreciate the classic charm in advance!
TOP3, Burberry epic coat People familiar with Burberry see "Burberry Plaid" as if they saw their beloved brand. With its classic and unique patterns and world-class quality, it has become a fashionable school, and its texture is quite delicate and comfortable, showing its elegant nature!
TOP4, Burberry classic casual shoes classic low-top sneakers, plaid canvas production, fine workmanship, high-end! Joker and comfortable!
TOP5, Burberry casual pants are very comfortable, low-key and luxurious, so it goes without saying the style and tailoring of pants. The upper body is exquisite and vivid, and the real palace-level casual pants are made of Turkish cotton, with outstanding quality. Pants are soft after washing! Straight version, not picky, the upper body is definitely stylish, and the waistband LOGO design is extremely luxurious!
TOP6, Burberry fashion casual pants are breathable, silky, comfortable, soft and skin-friendly. Pen is not easy to wrinkle, simple and clear, super versatile upper body effect, super fashionable and versatile. Belt embroidery is fashionable and stylish.
TOP7, Burberry's plain clothes will launch representative classic models every season, which is very suitable for summer wear needs. Born with the characteristics of weakening age limit, strong compatibility, elegant upper body and temperament! Soft and delicate texture, skin-friendly, breathable and comfortable, perfect details!
Burberry iconic colored ribbon zipper lapel short sleeve POLO shirt
B's hot new product is online! ! ! This is another boutique POLO shirt recently launched, with simple design and elegant brand style. I don't know how high the price has been fired. Even so, it can't stop everyone's buying frenzy, and it was once on the verge of being out of stock. As the finale of this spring and summer, it is also a top luxury. I've been staring at this shipment since the official announcement.
This time, it can be said that it was forced to "jump off the building" by the counter. The original brand of Zhenyuan processing factory is produced on the original assembly line, and even the workers are the same batch; The original fabric imported by Zhenke is almost the same as the original composition. Made of 52% mercerized cotton and 48% polyester fiber, it feels silky, delicate and shiny. The POLO shirt made is also upright, anti-wrinkle and anti-pilling, and it is extremely comfortable to wear next to the body. If I hadn't cooperated with this factory before, I might not have seen this well-deserved king explosion today! ! ! Please rest assured, the quality problem! !
This time, the style is somewhat novel. The classic POLO shirt version remains unchanged, but it has changed the brand-new design and fabric application. Unlike the usual button-type half-open shirt placket, it is replaced by a high-quality smooth zipper, and YKK zipper adopts a customized zipper.
1, see the main bid.
Burberry's apricot logo, just looking at the picture, can be found that its twill texture is very heavy, but it looks neat as a whole. The edge locking technology of Burberry's main logo is also very advanced, and each font on it will be slightly different under different light irradiation.
Look at that embroidered war horse.
Burberry's embroidery is also a very effective way to identify the true and false. Authentic embroidery is that every detail looks neat, the whole embroidery looks clear and distinguishable, and the back lines of many fakes are distorted. After all, Burberry is very first-class in counterfeiting, and all the equipment is first-class. Ordinary fakes are still very difficult to imitate ~
Burberry: The classic small plaid shirt is made of 100% cotton fabric, which is comfortable and breathable and not easy to wrinkle. Classic 10,000-year-old small plaid, people wear it very tastefully. The stitches are very thin, only machines can make them, and the upper body is fashionable and easy to match clothes! Size: S-XXXL (please report height and weight when placing an order)