How to give a good name to a product?

There are three ways to name products: first, homophonic naming method, which chooses compliments or other positive words to name products homophonic; Second, the directional naming method links the brand with the target customers, so that the target customers have a sense of identity; Third, the scene naming method, named after a phenomenon or picture, allows customers to associate this scene after owning this product.

1, homophonic nomenclature

It is best to use homophonic elements in brand names, such as compliments, humor and other positive words, which will look more meaningful and interesting, make consumers have a deep first impression, remember it more deeply and firmly, and thus improve the rate of returning. For example, the brand Yangon Furniture not only shines like sunshine, but also warms people's hearts and gives people a feeling.

2. Directional nomenclature

Positioning refers to linking the brand with the target customers, so that the target customers have a sense of identity. For example, "Taitai Oral Liquid" is a female blood-enriching oral liquid produced by Taitai Pharmaceutical. As soon as consumers saw this brand, they knew it was a nutritional supplement specially designed for married women. Similarly, the brand "Taizi Milk" reminds people that it is a kind of children's dairy products, as well as "good boy" prams, "Wahaha" drinks and "darling" children's food, and it is also an excellent brand of children's products. Using directional naming method to name brands plays a powerful role in gaining consumer recognition.

3. Scene naming method

Scene naming refers to naming with a phenomenon or picture. When giving a brand an interesting and pleasant brand name, you can choose the most interesting picture about the brand product as the name to describe it. The purpose of scene naming method is to remind customers of the scene after owning this product through the sense of picture, thus increasing their desire to buy. For example, the name of the Ding Dong grocery shopping app is taken from the scene and sound of ringing the doorbell, which reminds people of the scene where the takeaway brother is waiting for us to open the door with food at the door, and it can also fit the concept of a fast and convenient platform.

You can also click on the customer service at the bottom to inquire about the eight-character name, Zhouyi name, company store name and baby name. We will give the baby a good name for good luck according to the date and time of birth!