How to name the brand of traditional Chinese medicine mask
Brand naming requirements of traditional Chinese medicine mask
1. Named after the brand of traditional Chinese medicine mask, it has the effects of whitening, removing spots, removing dark circles, removing red blood and acne, and the effect is great.
2. Have a poetic, simple and memorable name.
3. The name should not be three words too long.
4. Listen, whether the brand name is simple and loud, catchy and majestic.
5. Easy to remember, whether the brand name is easy to remember, whether there are memory points, associations and relevance.
6. Intimacy, whether the brand name is meaningful, whether it conforms to mainstream culture, whether it conforms to product characteristics, whether it conforms to market positioning, and whether it conforms to target consumer groups.
7. It's easier said than done. Apart from catchy brand names, whether there are stories, chewing, spreading points, and whether it can become people's talk after dinner.
8. Good-looking, whether the brand color and shape are refreshing, eye-catching and attractive, whether they conform to the product characteristics, whether they are easy to associate, whether they have memory conditioning, etc.
9. Easy to use, ready to eat; Easy to use means comfortable to use and delicious to eat. This is implemented in the specific product quality or service quality, as Bruce Lee, the marketing consultant of the top ten brands in China, said, "Quality is the life of a brand".
Naming method of traditional Chinese medicine mask brand
1. Named after the enterprise name.
This brand named after the enterprise name highlights the name and reputation of commodity producers, deepens consumers' understanding of the enterprise, helps to highlight the brand image, and achieves better communication effect with less advertising investment.
2. Named after animals and flowers.
Naming animals and flowers with beautiful images can arouse people's attention and love for goods and pursue some symbolic significance.
3. Name according to the name and place.
This name either attracts consumers with the reputation of people and places of origin, or arouses people's imagination of goods with history and legends.
4. Named according to the production technology and main components of the goods.
Naming goods in this way can make consumers feel trust in their quality.
5. Named after auspicious words or commendatory words with emotional color.
In order to arouse people's goodwill towards goods.
6. Named after invented words
Breaking the convention of using clever and meaningless words to express the meaning of commodity names has achieved amazing results.
7. Naming transliteration in foreign languages
This naming is very contemporary and makes people feel modern and fashionable.
Brand naming taboo of traditional Chinese medicine mask
1. font
Font is also one of the factors to consider. The meaning is similar to that in English. For example, the AYDS company mentioned above is only one letter away from AIDS, and so are Chinese characters. Pay attention when using it.
In some cases, especially after the brand name is designed as a symbol in calligraphy, it is easy to be misunderstood, copied and used.
2. Word meaning
More than one word. That is to say, there are many interpretations of a Chinese character, and improper selection will cause misunderstandings or jokes, giving people an opportunity.
3. Homophony
Different words have the same or similar pronunciation.
For example, if the name of an enterprise chooses the word "Pemont", then the word "Pemont" sounds as reminiscent as "compensation", and more importantly, it will affect the acceptance of the appointment.
Step 4 Pronunciation
In Chinese, a word often has multiple pronunciations, that is, polyphonic words, which cannot be ignored when naming. For example: emphasize, face the DPRK, be happy and be enlightened. Multi-tone words will bring improper recognition and affect the market effect.