How to name each part of the course?

Whenever I listen to reports or lectures, I always like to listen to those contents that are logical, well-structured and easy to remember. I'll never forget it after listening to it once. The key reason is that the names of all parts of the course are well chosen.

First, the combination of English letters.

For example: 4P marketing theory (product/price/place/promotion), SWOT four-quadrant analysis, PEST external environment analysis, 4C marketing theory and ABC cognitive theory.

Second, the separation of Chinese characters.

For example, winning in the workplace-five practices of employee's professionalism. Use Bevan to disassemble the word win. They respectively represent safety awareness, communication ability, work efficiency, cost awareness and normality. In a simple sentence, I was deeply impressed after listening.

Third, metaphor. For example, eighteen palms of dragon, eight parts of dragon, five fingers of inspiration, tigers, peacocks, koalas, owls and chameleons, carrots and sticks.

Fourth, color classification. For example, six thinking hats, personality colors and so on.

Fifth, ABC rules can be used to name policies.

Audience, know who your date is.

For example, five skills of new managers. Let people know at a glance who this content is aimed at.

B, benefits, what are the benefits?

For example, add high efficiency, high performance and joining speed to the course. One minute manager management.

C, content, what is the content?

Target management and planning, upward communication, etc.

Sixth, pay attention to rhyme, color and LOGO.

Seventh, image metaphor. Give people a sense of picture. For example, a person pulls four cars, takes a walk, and then draws them back with a whip. Describe the importance a dean attaches to the construction of four majors.

Eighth, take a word in series. When going out, you must have four pieces: ID card, mobile phone, key and wallet, which is called "reaching for money" for short.

Ninth, the key to analyzing information is to ask the cause and effect.