Why is Xiaomi Company hungry for marketing?

1, which can strengthen consumers' desire to buy: hunger marketing adjusts the relationship between supply and demand of products by implementing the strategy of playing hard to get, leading to the illusion that supply exceeds demand.

2. China market can use hunger and thirst marketing. Because China mainly sells through social channels, users have to pay for their own mobile phones, and pay more attention to the cost performance of mobile phones; 20 1 1 year, when Xiaomi released the mobile phone, it was in the stage of changing from a functional mobile phone to a smart phone. The huge demand has created space for Xiaomi's hunger marketing.

3. The other is the price-performance ratio gene of Xiaomi, which is destined not to hoard a lot of goods at the beginning of the sale, because the electronic components at that time were relatively expensive, and hoarding a lot of goods was equivalent to hoarding their own profits. Planned production is to reduce the pressure of inventory and turnover, get the funds back quickly, and the company's risk is much less.

4. Xiaomi's hunger marketing is to launch a mobile phone, which is far more cost-effective than other mobile phones at that time. Xiaomi Company sold this mobile phone in limited quantities and spread it quickly through the Internet. Many people want to buy it, but there are few mobile phones, so everyone is hungry.