How to name an advertising agency?
The name of the advertising company is the company brand, which is slightly different from the naming principles, ideas, and scope of product or service brands. Corporate brand and product brand are two-level concepts. Corporate brand is generally called the parent brand, which endorses product brands, sub-brands, etc. There are a few things to do when naming a company brand:
1. Easy to recognize. (1) It is easy for people to identify what business the company is mainly engaged in. For example, if you are mainly engaged in graphic advertising, it is necessary to distinguish whether it is an online graphic or a traditional media graphic or text; (2) Avoid using the word "生PI" or "生PI". Words do not represent literacy, they will only increase the difficulty of memorization; (3) Use Chinese characters, avoid using foreign languages or English abbreviations, which will make people confused; (4) Avoid polysemy, and the meaning of the word must be accurate. Homophones can be used, but they must fit in with the main business.
2. Easy to remember. (1) It is easy for people to remember quickly and leave a deep impression. (2) Use two characters mainly, three characters at most, no more than four characters, and no single characters.
3. Yi Chuan. (2) It reads catchy and can be spelled. The spelled words are generally original and easier to register, but the spelled words should not be difficult to pronounce so that people can easily and smoothly read them; (2) Pay attention to the tone matching , under normal circumstances, avoid using flat tone for genus characters.
4. Easy to think. (1) The name should evoke certain associations, have room for imagination, and be associated with positive aspects, rather than negative associations. For example, Mengniu represents both Inner Mongolia and bravery. Milk can strengthen the body, so this brand name is quite good. (2) Design a logo. A good logo can outperform multiple advertising slogans, but the logo must be based on brand awareness.
When choosing a name, it is best to brainstorm with a few people. It is best not to carry a big dictionary and choose it by yourself.
The brand name is only the first step in the Great Wall. If your company is quite successful, the name is secondary. Picking a good name is just about getting a good start, the most important thing is your business. Plan several impactful campaigns and your advertising company will be widely advertised by the market.