How to name the brand of Zongzi?
Naming standard of zongzi brand
1. Nice
Does the name need to look good? Of course I know. On the Dragon Boat Festival, everyone buys zongzi. What name can make you stop? This must be the choice of your eyes. Generally speaking, brand names are attached to goods. If there is no excellent design, how to attract consumers' attention? It can be seen that good-looking is important for brand names, especially for new brands.
Like reading
Liking reading is an essential feature of a good brand. No matter what brand, it is the first time to meet the public. Consumers will meditate when they look at brand names. If consumers can't even understand the brand name, how can they understand its meaning?
3. Easy to remember
When naming the Zongzi brand, the company should bear in mind that every consumer who buys the product is a communication resource point, so it is necessary to remember the brand name to spread.
Step 4: OK.
Whether it is the brand itself or the spontaneous communication of consumers, it needs a brand name that is easy to export.
friendly
Brand names with good meaning will spread more easily. For example, in the medical and beauty industry, names close to the industry attributes such as health, health preservation, beauty, coolness and safety will evoke consumers' desires more than names without these words.
Easy to use
For brand names, many people will ignore this principle. In fact, it is more important than kindness, because any brand of products will only be spread to friends around them if they have been experienced by consumers and feel good.
Naming skills of zongzi brand
1. Suitable for product characteristics
Brand name should be based on the function, effect, composition and use of the product itself. Its advantage is that consumers can know the efficacy of products.
2. Adopt the name of the enterprise
This refers to the strategy that enterprises adopt the same company name as the brand name. Its advantage is that spending a publicity fee can promote the company's image and establish a brand image at the same time.
3. Highlight brand personality
The brand name of Zongzi needs to be differentiated. If you have the same name as others, even if it is a coincidence, it may leave endless trouble for the future marketing of products. So it is necessary to create a unique name that others can't think of to show extraordinary personality charm.
Cater to one's preferences
The brand name of Zongzi should express people's love and yearning for a better life and a happy future, and express the producers' good wishes to consumers for all the best and a long life.
5. Suitable for stimulating imagination
The naming of the brand should give it a certain meaning, so that consumers can get happy associations from it.
6. Meet the needs of development
Faucets are generally not a single product, most of which are series products. Therefore, when choosing a brand name, we should fully consider the future use of family brands to avoid being too biased and inflexible.
Step 7 name names
Refers to the direct use of personal names as brand names, which can be divided into the names of designers, ancient celebrities or memorable figures. Its advantage is to influence products with the word-of-mouth of characters.
What should we pay attention to when naming the brand of Zongzi?
1. Is it a novel?
Freshness can inspire people and leave a deep impression.
2. Whether to adapt to the bright rhythm of economic life in the times and improve the loudness.
3. Is it extensible and applicable to any new brand?
4. Is it easy to spread and not be confused?
The purpose of naming the brand of Zongzi is to distinguish this brand from that brand, so that consumers can easily identify the brand to buy. If a brand name is easily confused with other brands, it will make it difficult for consumers to subscribe, which will inevitably affect brand sales.
5. Whether it can give people a sense of artistic beauty, so that people can achieve the purpose of memory while enjoying the pleasure of exaggeration and clever metaphor. ?
6. Can you tell or imply the characteristics of consumer brands and the benefits they can bring to consumers?
7. Whether the pronunciation is harmonious and the charm is long. If it is an export brand, it is necessary to consider that the name of the leadership department should be pronounced consistently.
8. Whether translation should be flexible when naming brands imported from abroad or produced by joint ventures.
9. Whether brand naming studies consumers' preferences and taboos, especially when exporting goods, you must understand the customs and habits of the country and region where you are located, and don't make taboos.