What are the main points of brand naming of solid wood furniture?

The first step of brand building of solid wood furniture is naming. A nice and memorable name is very important for future development. It is best to pay attention to these points when naming the brand of solid wood furniture. If you don't know this knowledge, don't worry. Bian Xiao has answered the key points of solid wood furniture brand for you.

Brand naming of solid wood furniture is like playing a number game. If you can think of 65,438+0,000 brands, the trademark registration department will kill 994 of them. Although there are many things to consider when naming solid wood furniture, the biggest difficulty you may encounter is whether the name is occupied. Is there anyone by that name? There are countless brands, sub-brands and brand categories in the world, so the legal rules on this stage are of great significance. Unless it is completely original, enterprises, especially as the owners of solid wood furniture brands, have no solid experience in naming solid wood furniture. If you want to find a feasible and neglected brand name of solid wood furniture, it will be an ideal choice to entrust a professional brand integration agency such as "Yangtuo Brand". Naming solid wood furniture is the first step to build a brand. The naming of solid wood furniture is a permanent spiritual wealth owned by the brand, which can arouse people's beautiful associations and spur and motivate the brand owners of solid wood furniture.

Five elements that furniture companies like to use: water and wood.

Naming requirements: graded, connotative, concise, atmospheric and in line with industry characteristics.

Taboo of words: steady and plain, avoid vain, unlimited words, easy to remember and concise.

Naming principles: literariness, easy learning, aesthetics and communication.

Creative methods: free association, creative mining, brainstorming and intuitive thinking.

Lucky colors: black, green and blue.

Lucky numbers: 3, 6

Geely orientation: east and north.

The brand name of solid wood furniture must be unique first, and its purpose and final effect are unforgettable, so that the brand can be deeply rooted in people's hearts quickly. The brand name of solid wood furniture should be associated with the furniture industry and suitable customers; Whether it is related to the furniture industry or related to suitable customers, there are three ways: slight contact, close contact and no contact at all. Either way, you can get a good name. The brand of solid wood furniture should reflect the outstanding characteristics of the brand, generally controlled within the characteristics of 1-3, and lost its characteristics when mixed together; There are also names that completely ignore all the characteristics of the brand, are unique and easy to publicize, and also have excellent names.

The brand of solid wood furniture is easy to read and makes people read smoothly; Easy to write, easy to write; It sounds good and makes people feel comfortable; It's easy to remember and has an unforgettable effect. Brand style positioning of solid wood furniture should be accurate, lively waves should not be majestic, feminine should not be masculine, fashion should not be classical, and inner show should not be publicized. The brand audience of solid wood furniture should be positioned accurately, some should highlight local characteristics, some should face China, some should be exported abroad, and some should cover the whole world. The brand grade positioning of solid wood furniture should be accurate, including ordinary mass furniture, mid-range well-off furniture and aristocratic luxury furniture.