What is the most taboo to go to work in a tea shop (ten taboos that beginners should know when opening a tea shop)

Joining with milk tea is the way for many entrepreneurs to get rich, with less investment and great returns. However, this kind of adventure has many risks. If you want to avoid it, you should know more about joining with milk tea. The following is the risk analysis of joining with milk tea:

The first taboo: quality first.

Many people open milk tea drink shops and blindly test the quality of drinks at first, which takes a lot of time and energy. From the first day of trial operation, I kept tossing the clerk, practicing repeatedly, inviting all my friends over, trying drinks repeatedly, giving advice repeatedly, and then constantly improving. In fact, the quality of your business is not entirely caused by the quality of your drinks. There may be other reasons, but you are so focused on quality that you forget other factors!

The second taboo: the concept of not making money in the early stage

I think a milk tea drink shop needs time to accumulate if it doesn't want to make money within a year! At the beginning of my business, I always asked many friends for help, occasionally handed out leaflets and so on, and sat waiting for customers to come to my door.

As a result, it backfired, with fewer and fewer customers, impetuous employees and no hope.

The third way to die: rent oppresses death

The good beverage shops operated in the early stage are getting smoother and smoother, but the store rent is also rising. It didn't lose much. At the beginning of profit, the store rent also rose ~

The fourth taboo: lack of advance planning

Many people think that the threshold for opening a drink shop is low, and it is not bad to have their own facade business. However, the lack of planning for operation leads to insufficient evaluation of consumer groups, cash conversion cycle and expected turnover. When the risk came, they were caught off guard.

The fifth death taboo: lack of consumer demand research

Many drink shops think that they can win if the price is lower than other competitors nearby!

In fact, people are good at conducting on-the-spot market research, especially paying attention to consumers' preferences, and often doing activities to attract consumers. These are things I never thought I would do.

The sixth taboo: unclear positioning

A drink shop began to make freshly squeezed juice, which was very distinctive in the surrounding area and the business was passable. Later, after listening to the advice of "experts", I wanted to add milk tea, so I added milk tea. Although milk tea is also bought by customers, the sales volume of freshly squeezed juice is gradually decreasing, but the price of milk tea is nearly double that of freshly squeezed juice, and the overall sales volume is similar.

Later, due to the decrease in sales of freshly squeezed juice, the fruit was not fresh, and the quality of freshly squeezed juice declined, a group of old customers turned to other stores for consumption. Some new customers, after drinking his freshly squeezed juice, feel that the quality is not worthy of this price, and they have not tried other varieties, so they cannot directly define this store. The store closed down after the decline in performance.

The seventh taboo: the location is auspicious

Many people prefer to believe that they are lucky and think that low transfer fees and rents can slowly boost their business, rather than looking for more stores to compare. This fluky psychology is the biggest reason for the problems in site selection.

The eighth taboo: the partner disagrees.

Partners work hard, everyone can be independent, but each interferes with the other's work too much, and anyone can guess the final result. The ninth taboo: food safety is crushed to death by public opinion and rumors. The tenth taboo: blind imitation, walking into a dead end, sleepy.