China Naming Network - Company naming - What are the steps of brochure design?

What are the steps of brochure design?

First of all, we should collect all kinds of information and reference data involved in the design. Including the investigation and analysis of the products, markets and consumers of the publicity target, and the analysis of the survey data, as well as the design and production of design technical materials such as corporate identification trademarks, fonts and standard colors in corporate brochure.

According to the enterprise's own scale and market situation, determine the layout, size, selection of printing materials, printing quantity, etc. Then sketch it out in the form of a sketch.

Design the front and back cover of the brochure. The cover of a brochure is like a person's face, and it should have a strong product personality and corporate image.

Compared with the cover, the inner page is softer in layout. Generally speaking, the inner pages are constantly designed with ready-made materials, and the theme is set off with unique personality and certain artistic atmosphere. In the case of more pictures, it is necessary to highlight the key points and avoid confusion.

According to the final scheme, typesetting and proofing are carried out on the computer according to the printing requirements, and the brochure printing method is selected for printing. We must grasp a principle when making corporate brochure, that is, we should carefully select and make products that meet our own identity according to our own style and strength.