Why does Evan want Cristiano Ronaldo?

C Ronaldo really came to the platform of Serie A, and he came to Turin. For many people, all this seems more like a dream. I still can't believe it really happened in reality. For Juventus, whose revenue just exceeded 400 million in 20 16- 17 season, what made them sign the 33-year-old Cristiano Ronaldo with a transfer fee of 10 million euros and a sky-high annual salary of more than 200 million in four years? What impact will the arrival of Portuguese superstars have on Juventus' dressing room?

Why Juventus can afford Cristiano Ronaldo's sky-high annual salary: The "old woman" is much richer than you think.

Although Serie A had the reputation of "Little World Cup" in the past, the best players all aimed at landing in Apennine. However, such glory has passed for a long time, so that we can't remember the year when the last non-native superstar who played for Serie A left. Maybe the name is Ibrahimovic or Kaka.

20 17- 18 season Juventus players' personal salary ranking table and1640,000 euros' total salary.

Now, let's stop thinking about it and go into "daily necessities" from romantic days. First of all, we see Juventus' salary ranking of 20 17- 18 in recent seasons, and the total salary expenditure of players is 654.38+64 million euros (including tax). If we focus on the individual players, we can see that Higuain, the highest paid player in the original team, earned 7.5 million euros (after tax). This is only a quarter of the 30 million euros (after tax) salary that Cristiano Ronaldo will receive. This amazing promotion span really makes us wonder: Is Juventus really capable of bearing Cristiano Ronaldo's salary? Can the team locker room be peaceful?

Juventus' revenue changes in the last five years: 20 16- 17 earned 406 million euros.

Next, we can see from the financial report of Deloitte Football Club that the total revenue of this old Serie A club reached 406 million euros in the 20 16- 17 season. As the previous news is that the arrival of Cristiano Ronaldo will be accompanied by Higuain's departure. In addition, Buffon has officially announced to join Paris Saint-Germain. In this way, after the arrival of Cristiano Ronaldo, the total salary of Juventus will rise from 65.438+64 billion euros to about 200 million euros. Under such figures, the ratio of wages to income will still not exceed 50%. For Juventus, the team can still maintain a fairly healthy salary environment.

In fact, there is another data that we must know. According to the club's 20 16- 17 season financial report released by Juventus official website, the best team in Serie A earned 42.6 million euros in the past year. In other words, after the introduction of Cristiano Ronaldo, what Juventus needs to do in the new season budget is to temporarily "smooth out" the profits. From a commercial point of view, this is actually a "low risk" investment decision.

Economists calculate that the arrival of Ronaldo will increase the income of 50 million euros.

The first time after Cristiano Ronaldo reportedly joined Juventus, an exciting news came from Italian football: Italian economist Michelangelo made a careful calculation and drew an exciting conclusion: after Juventus signed Portuguese superstar Cristiano Ronaldo, the team's annual economic income could increase by 50 million euros.

Real Madrid's 20 16- 17 season Deloitte financial report: operating income of 301400 million (Juventus1.1440 million).

Italian economist Michelangelo patiently explained: "According to the current data, Juventus now sells 654.38+09 million products and services with their brands every year. The top giants such as Manchester United, Real Madrid and Barcelona, whose annual income exceeds 600 million (in fact, the total income gap between them and Juventus is just in commercial income), their commercial sales are about 2-3 times that of Juventus. With the arrival of Cristiano Ronaldo, it will be a great progress for Juventus. According to my calculation, after Cristiano Ronaldo joins, Juventus' annual income will increase by 50 million euros. "

Juventus shares rose by 22% in three days.

Affected by the news of Cristiano Ronaldo's joining, Juventus' share price has risen by an astonishing 22% in the past three days. The market value of this team has risen from 665 million euros to 825 million euros, and the amazing increase of 65.438+600 million euros is a "gift" sent by C Ronaldo in advance. With these "irrefutable evidence" data support, do we still need to doubt Juventus' financial interests in the process of introducing Cristiano Ronaldo? After Cristiano Ronaldo officially announced his joining Juventus, as of press time, the total stock price of Juventus has risen to an astonishing 32%, and this price is expected to continue to rise.

Don't lose Neymar's economic benefits: the cost is less than half.

In the past 10 years, Cristiano Ronaldo and Lionel Messi shared the past 10 Golden Globe Awards. This pair of labels of the times is called "peerless and arrogant", and * * * enjoys the reputation of being the first player in the world. C Ronaldo entered Serie A and joined Juventus, which brought not only influence, but also great commercial value. Compared with Neymar, who moved to Paris a year ago, Cristiano Ronaldo's transfer fee is only half that of Brazilians, and his salary is quite close.

C Ronaldo's name has become a brand.

However, compared with Neymar, Cristiano Ronaldo has more followers around the world. As soon as the rumors of the transfer with Juventus surfaced, it attracted widespread attention from fans, even comparable to the influence of the World Cup. Almost instantly, Juventus Sporting Goods Store received a large number of consultation calls, asking about the sale plan of C Ronaldo No.7 jersey. In today's era, "C Ronaldo" is a cornucopia, which will bring infinite commercial value.

Ferrari will also give Cristiano Ronaldo an extra 20 million euros in endorsement fees every year.

It is precisely because of C Ronaldo's superior commercial value that after he joined Juventus, he will also bring a "future" to the company under the Agnelli family. Agnelli then maximized this commercial effect through the cooperation between various departments of his business empire. Including the parent company Exor, as well as famous brands such as Ferrari, Fiat and Jeep, will cooperate with Cristiano Ronaldo in depth to promote the overall development. Ferrari is the closest one at present, and Cristiano Ronaldo will become their global spokesperson. To this end, Ronaldo will also receive an annual endorsement fee of 20 million euros. It should be noted that this part of the income will not be included in Juventus' salary structure. This actually shows that the Agnelli family is thirsty for C Ronaldo, and it also shows that his value far exceeds people's imagination.