How to name the company store?
Method of naming company stores
Symbolic nomenclature
Naming a company store with beautiful things may have obvious symbolic significance, while others imply the namer's hope for his own career, which is also a widely used naming method. This naming method usually does not contain any competition. Common ones are dragon and phoenix, unicorn, pine and cypress, Meilan, Qingshan, Chunguang, Great Wall, Jiangshan, Peony, Baihua, Blue Sky, Qingyun, Venus, White Swan and heming.
(B) Masako nomenclature
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has a traditional concept of emphasizing literature and restraining business, so some businessmen named business places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
(3) Named according to auspicious words.
Name the company's stores according to auspicious words, such as: prosperity, happiness and auspiciousness, happy family, congratulations on making a fortune, prosperity, wealth and safety, prosperity, victory, prosperity, harvest, satisfaction, youth, youth and beauty. Can be used alone, such as prosperity stores, auspicious credit cooperatives, Ruyi grocery stores, Ping An Insurance Company, etc. You can also use single words to recombine with each other or match words such as Wan, Yong, Jiu, Jiu, Qiang, Chang and Chang to achieve long-term hard effect, such as karaoke bars, small shops, Yongxing grocery wholesale department and Bandung restaurant. Concise and pleasant to listen to, it can give customers comfort, and it can inspire and hope that their pavement business is getting better and better, and the financial resources are rolling in. Fu, Tai, De, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing, Feng, etc. It's a traditional name in China. These names have a good effect in the industries they adapt to, but it should be noted that if they are not used well, they will easily fall into stereotypes.
(D) Boasting naming methods
Name the company's stores by boasting: the ultimate goal of commodity manufacturing and sales is to sell goods, and all means used by shopkeepers, including advertising, service, naming, etc. Around this fundamental goal. Owners inevitably boast that our products have a long history, outstanding reputation, reliable product quality and are widely welcomed by consumers. There are three functions of boasting: first, cheer yourself up, enhance your self-confidence, and set yourself an effort goal; The second is to add a little psychological pressure to competitors; The third is to attract customers and give people a sense of trust.
Boasting and naming methods are as follows:
(1) boasts of its status.
This is bragging about your firm position in the competition.
2 boast of high craftsmanship.
For example, Tiehuaxuan, a Zisha ceramic shop in the Old Town God Temple in Shanghai, is a businessman with excellent calligraphy and painting, and is good at engraving on pottery. His name is Tie Hua Yin Gou, so he moved the exaggerated language to the name of the store.
(3) boasting of high manufacturing technology.
For example, Shanghai Jingyi Glasses Company is named after the idiom "Excellence". Because Mr. Wang wrote an inscription for the company's Guangzhou branch, he became famous all over the world and his worth doubled.
(4) praise the beauty.
This method is widely used in trademarks, such as Changshou brand toothbrush and permanent brand bicycle after liberation. In the company name, it is common in catering and cosmetics departments, such as Hangzhou Zhiweiguan Restaurant, Shanghai Delicious Zhai Hotel, and MSG Factory which produces bergamot brand MSG.
5 boast of being cheap.
The most typical one is the cheap square braised roast duck restaurant. It was Sun Zijiu who created this font size 200 years ago. He tried to sell more at a low price. Although his raw chicken, duck embryo and cockfighting are better than others, their prices are lower than others. After a long time, Sun Zijiu's chicken and duck workshop, whether it's the big house gate in Wang Fu or the big restaurants and restaurants in the whole city, is called cheap workshop. After one or two trips, the name of the cheap shop spread, and then the operator simply took it as the name of the store.
(5) Naming methods of special words
Methods of naming company stores with special words: there are two kinds of special words: one is the common word in some industries; One is a favorite word formed by some industries in the long-term historical development.
(1) Use some industry idioms.
For example, Chinese medicine shops like to use Tang characters, such as Beijing Tongrentang, Heniantang, Hangzhou Huqingyutang, Shanghai Caitongde Hall and Tong Hanchun Hall. Western pharmacies use room characters, such as Huamei Pharmacy, Huade Pharmacy and Guanxin Pharmacy.
(2) In the long-term naming process, some words that the industry particularly likes to use have been formed.