The highest award for industrial design
50 Years of Excellence: Red Dot Design Award
The famous red dot Red Dot Award has a history of 50 years. Based on the principle of "design that promotes the harmony between environment and human beings", it was originally founded by the "Haus Industrieform" fund in Essen, Germany. Keep ahead of the times and develop into an international qualification recognition and dissemination center recognized by the industry, politics and society. "Haus Industriform" was given a new name in 1990: "North Rhine West Hualian Design Center". Otl aicher, an internationally renowned designer, has created a new corporate image for this institution with a new name and a global vision.
The new corporate image redefines the development direction of "North Rhine West Hualian Design Center" and makes it an institution dedicated to design promotion. Position the design center as a forum for business, politics, culture and the public. Activities include various product and communication designs, including conferences, lectures, trade fairs, product exhibitions and consulting services.
In order to solve the geographical limitation and bring out a set of effective design principles, under the guidance of Professor Peter Zeke of 1992, the name of this design award, which lasted for 37 years from 1955, was changed to "Red Dot". With the emergence of the new "red dot", it has gradually and steadily developed into the most concerned and favored brand today. The Red Dot Design Concept Award extends product design and communication design. Previous winners of the Red Dot and Red Dot Design Award include: product design awards: communication design awards such as Mercedes-Benz, Loewe, Lamborghini sports car and Sony; The great wall of prosperity. Sacchi, IDEO and Frost design, etc.
Firmly believing in the motto of "Qualification through screening and presentation", the annual Red Dot and Red Dot Award received more than 465,438+080 entries from 44 countries. Because the red dot represents the best design quality in the world and industry, the number of participants has increased year by year. Through the affirmation of the red dot, we can accelerate the landing of design achievements and give designers and enterprises a powerful tool to spread and publicize to customers.
The rigor of the jury made the Red Dot Design Award recognized and praised internationally. Senior members of the jury elected every year are all authorities in their respective fields. The evaluation process strives for maximum independence and fairness.
The "Excellence" and "Supreme" awards of Red Dot have been awarded to outstanding industrial products every year since the 199 1 international competition. In 2003, there were 4,600 works from 46 countries. The Red Dot Design Award is the largest and most prestigious award in the world. Its value is reflected in the quality of the contestants, such as Apple, Nokia, Sony, LG, Nike, Pininfarina, BMW Design, Saatchi &; Sacchi, IDEO and Frost design, etc.
The annual Red Dot and Red Dot Design Awards Ceremony is a grand dinner event, which pays tribute to the top designers in the design field in the form of red carpet. The award ceremony held in the Aalto Theater of Essen Opera House in Germany was packed, and year after year, visitors came in an endless stream, which was unmatched by the international design community. Top designers were invited to take the stage to receive the award certificate. The winning works were exhibited in the Stoke Hall of the Red Dot Design Museum for four weeks. Next, these works will be permanently collected by the museum and exhibited for at least one year. The museum covers an area of more than 4,000 square meters, and the Red Dot Museum is the largest modern international design exhibition in the world. More than 500,000 tourists visit the museum every year, and more than 70 activities are held every year.