Nivea detailed information daquan
Today, in the PGU Research Center of ——BDF, the most authoritative skin and medical research center in the world, 100 doctors are developing natural and efficient products, and the results make Nivea the largest skin care brand in the world. Its brand image-"Nivea can give the gentlest care to the skin" has been deeply rooted in the hearts of the people. Nivea has become synonymous with skin care in Europe. Nivea's products have ranked first in the European market in terms of body care, facial care, sun protection, lip care, personal cleaning and men's skin care.
20 18 12, nivea was selected as one of the top 500 world brands in 20 18.
Basic introduction Chinese name: Nivea mbth: Nivea's affiliated company: German Beiersdorf Company:191year official website:: nivea/ brand origin, brand value, brand story, brand development, overview, development history, brand honor, product introduction, product series and detailed products. It is a large-scale global brand of skin care products and body care products under the German Beiersdorf company. Nivea is a multinational company dedicated to the research, development and sales of skin care products. It was founded in Hamburg, Germany on June 19 165438 by pharmacist Dr. Oscar Troplowitz, chemist Isaac Lifschütz and dermatology professor Paul Gersununna. Brand value is recognized as the most authoritative skin and medical research center in the world-PGU research center of ——BDF company. /kloc-more than 0/00 doctors are developing natural and efficient products, and the results have made Nivea the largest skin care brand in the world. The brand story Nivea was once translated into Chinese "Nengviya". Nivea, a skin care brand from Germany, belongs to BeiersdorfAG (BDF for short). Founded in Hamburg, Germany, 1882, the company is committed to research and development, production and sales of high-quality brand products such as skin care products, band-AIDS, and adhesive tapes. Since Nivea was born, the business philosophy of "research, innovation and pursuit of high quality" advocated by the company has laid a solid foundation for the company's research and development. Nivea's history began with Eucerit's breakthrough discovery. 19 1 1 year, OskarTroplowitz, the boss of Beiersdorf, started to develop an emulsion based on this emulsion in close cooperation with chemist Isaac and dermatologist PaulUnna. This year, Dr. Oscar Troplowitz, a pharmacist and visionary entrepreneur, found great potential in Eucerit, the first water-in-oil emulsifier discovered by chemist Isaac Lifschütz. Emulsifier Eucerit can coagulate oil and water in a stable cream, which was originally used for medical purposes. Professor of dermatology. Paul Gersununna appreciated Dr. Lifschütz's achievements in his professional field and introduced him to Dr. Troplowitz. The latter soon realized that this water-in-oil combination was the basis of the perfect skin care cream. Everything is ready, only one name is needed. When thinking about this name, Dr. Trowitz never took his eyes off the cream itself. Because this cream is as white as snow, he finally named it Nivea Nivea. Nivea comes from Latin variants of nix and nivis, meaning "Snow White". Years of research and innovation efforts have not been in vain. 1911February, the world's first long-lasting emulsion Nivea came out. The first listening design has rich artistic imagination, which embodies the style of the times and conforms to the mainstream concept of women-exquisiteness, fragrance and femininity. Since the first product came out, Nivea has been adhering to the goal pursued by Dr. Trowitz, which is to make high-quality products that everyone can afford. Members of Nivea's innovative product family are committed to caring for skin with different needs, so Dr. Troplowitz's vision can continue. Not only that, this vision will not change in the next hundred years. Nivea 65438+ In 1930s, Nivea strengthened its concept as an outdoor entertainment skin cream, and Beiersdorf introduced a special tanning cream, which was quickly approved as a product with skin care and tanning effect. Beiersdorf provides consumers with the weather conditions in the next two weeks through Nivea weather calendar. These weather forecasts show the weather trends in the form of charts, which are very popular among the public, and also contribute to the idea that Nivea is a skin cream suitable for all seasons. In the PGU Research Center of ——BDF, the most authoritative skin and medical research center in the world, 100 doctors are developing natural and efficient products, and the results make Nivea the largest skin care brand in the world. Nivea has become synonymous with skin care in Europe. Nivea products are used for body care. During World War II, EllyHeussknapp managed Nivea's advertisements. Thanks to her efforts, Nivea was protected from Nazi ideology. At the same time, she also realized that the two trademark colors of blue and white are complementary to the refreshing air and sunshine, and has been applying these colors and sticking to this tradition until modern times. In modern times, Nivea's values about health and figure have been recognized again. In fact, consumers in many countries believe that Nivea is a local brand. Beiersdorf thinks this little mixture is the best respect for Nivea. Nivea's blue tin packaging is eternal. As long as the demands of consumers are continuously met, all Nivea body care products will have a bright future like the first Nivea moisturizing cream product launched by 19 1 1. Brand development comes from Nivea, a global skin care expert in Europe, and 1994 officially entered the China market. Nivea has accumulated a good brand in China since the 1920s, and has been adhering to the scientific and rigorous enterprise spirit of German Beiersdorf Co., Ltd. In just eight years, Nivea has become a skin care brand that consumers are willing to get close to and accompany. Overview of Nivea Cosmetics Beiersdorf A G (BDF for short)1882 was founded in Hamburg, Germany. The enterprise is divided into three parts: cosmetics division (62%), industrial adhesive tape TESA division (17%) and medical supplies division (2 1%). There are nearly 20,000 employees. Marketing in 100 countries. For more than 100 years, the company's business philosophy of "research, innovation and pursuit of high quality" has laid a solid foundation for the company's research and development. Development course 19 1 1. Nivea Moisturizer with patented water-in-oil formula is the beginning of the company's research and development in the cosmetics department. Today, at ——BDF PGU Research Center, the most authoritative skin and medical research center in the world, 100 doctors are developing natural and efficient products, and the results make Nivea the largest skin care brand in the world. Its brand image-"Nivea can give the gentlest care to the skin" has been deeply rooted in the hearts of the people. In Europe, "Nivea" has become synonymous with skin care. In August 2003, Businessweek magazine published the latest 100, the most valuable brand in the world. Nivea brand ranked 92nd, and its brand value increased by 8%. In 2007, Beiersdorf invested 3,654,387,000 euros (RMB 3.5 billion) to acquire 85% shares of Bao Si Daily Chemical, a subsidiary of Bao Si International Group. Nivea Mabel1994 On June 8, 2004, Nivea (Shanghai) Co., Ltd. Nivea (Shanghai) Co., Ltd. was established. At that time, she was a joint venture between German Beiersdorf Company and Shanghai finis Industry and Trade Company (a subsidiary of Shanghai Phoenix Daily Chemical Co., Ltd.). In February, 20001,Nivea (Shanghai) Co., Ltd. became a wholly-owned subsidiary of Beiersdorf Company in Germany. Nivea's history in China can be traced back to 1930. At that time, Nivea Blue Tank Moisturizing Cream (translated as "Nivea" at that time) entered the China market and spread all over the major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou, Guangzhou and other places. It became a skin care product suitable for all ages and enjoyed a high reputation, thus winning a large number of loyal consumers. In 1980s, China reopened to the outside world, and Nivea became the first international skin care brand to return to China. Nivea (Shanghai) Co., Ltd., founded in 1994, has introduced a series of products from the German headquarters, each of which incorporates the century-old skin care experience and technology of BDF. In order to ensure the quality, we basically use imported raw materials, hoping to introduce high-quality Nivea skin care products to domestic consumers. The company's successful performance is attributed to the company's consistent business philosophy: pursuing steady and healthy development; Establish an efficient and professional team; Managing companies with numbers; Get rid of the weeds and keep the seeds, and pursue Excellence. Nivea (Shanghai) Co., Ltd. is committed to creating a perfect quality of life, making Nivea a well-known leading brand in China and creating a bright career future. Nivea's history began with the breakthrough discovery of the first water-in-oil emulsifier Eucerit, which made it possible to manufacture this type of stable emulsion for the first time. In 19 1 1 year, Oskar Troplowitz, the boss of Beiersdorf, worked closely with Isaac, a chemist, and PaulUnna, a dermatologist, to develop a lotion based on this emulsion. 1911February, the world's first long-lasting moisturizer appeared. Troplowitz named this cream NIVEA, which comes from the Latin word NIVUUS, meaning "Snow White". The first design of canned goods has rich artistic imagination, which embodies the style of the times and conforms to the mainstream concept of people's view on women-exquisite, fragrant and feminine. In 1930s, Nivea strengthened its concept as a skin cream for outdoor entertainment. Beiersdorf introduced a special tanning cream, and soon this product with skin care and tanning effect was recognized. Beiersdorf provides consumers with the weather conditions in the next two weeks through Nivea weather calendar. These weather forecasts show the weather trends in the form of charts, which are well received by the public and help Nivea become a skin cream suitable for all seasons. During World War II, EllyHeussknapp managed Nivea's advertisements, and Nivea was protected from Nazi ideology. She also realized the mutual promotion of trademark colors blue and white with fresh air and sunshine, insisted on using these colors, and kept this tradition to modern times. Nivea's values about health and body have regained public recognition. In fact, consumers in many countries believe that Nivea is a local brand. Beiersdorf thinks this little confusion is the best respect for Nivea. Nivea's blue listening package is timeless. As long as the demands of consumers are continuously met, all Nivea's body care products will have a bright future like the first Nivea moisturizing cream product launched by 19 1 1. Nivea brand honor 20 18 12, Nivea was selected as one of the top 500 world brands in 20 18, ranking 204th. Product introduction product series lip care series facial care series men's skin care series professional sunscreen series body care series refreshing fragrance series moisturizing cream series detailed product essence refreshing series refreshing series drying all day, repairing hair loss injury Frequent hair loss under the armpit will damage the surface skin, making the originally fragile underarm skin rough, dry and uneven, and sometimes even accompanied by itching, redness and other discomfort symptoms. This series of products can help repair depilation damage and keep armpits dry for a long time. Contains shea butter essence and castor oil essence, double moisturizing, helping lips to be tender and moisturized. Water balance lip balm: contains grape seed oil essence and aloe leaf essence, which has double water elasticity, oxidation resistance and air pollution resistance, protects lips from dryness and cracking, and makes lips as elastic as fresh coconuts. Repair lip balm: Contains shea butter essence and evening primrose oil essence to help smooth lip lines and deeply nourish dry lips. Men's series moisturizing pro -get this series of products is specially designed for men, without essence and moisturizing. Men's lip balm contains hops extract to make your lips moist and firm. Star-Fruit Love Series Star-Fruit Love Series Double Fruit Essence Water plays a very good role. This series of products bring pure fruit fragrance and nourishing care to lips, and contain grape seed oil, which helps lips to be brighter and more charming and restore lip color. Smooth cherry lip balm: delicate cherry red. Contains cherry extract and avocado tree extract to deeply soothe dry lips. A touch is gorgeous and beautiful. Crystal strawberry lip balm: fresh strawberry red. Contains strawberry essence and avocado tree essence to make lips brighter and more charming. Light vitality, very nice. Rose lipstick: soft rose pink. Contains wild rose extract and shea butter essence, which helps to restore lip color. A touch is natural and beautiful. Natural Shurun series natural Shurun series double plant essence, the generated Yingying water elasticity is rich in natural nourishing ingredients, lasting care, 100% contains no preservatives. Mineral mint lip balm: mint essence and active minerals, fresh and soft, relieve lip discomfort caused by chapped lips. Avocado tree essence helps to soften and moisturize lips. Lemon Olive Lipstick: lemon extract can help soften the horniness of lips. Olive essence, smooth lip lines. Jinzhan citrus lip balm: Jinzhan extracts the essence of flowers and deeply moisturizes. Chamomile extract, soothing and sensitive, makes lips feel soft, smooth and plump. Water protection series Water protection series is fresh and non-sticky, creating a charming double water-elastic essence of water-elastic lips, with a unique small molecular structure, which can penetrate deeply into lip skin and moisturize for a long time. Layers of penetration, lips like fresh coconut moist and full, elastic touch. Avocado lip balm is elegant and fragrant with lotus flowers. Lotus extract essence, intensive hydration, multiple water locking. Avocado extract essence, deeply hydrating, permanently moisturizing lips, refreshing and not sticky. Lavender lip balm soothes lavender fragrance. Lotus extract essence, intensive hydration, multiple water locking. Avocado tree essence helps to soften and moisturize lips and keep them healthy and moist. Lemongrass lip balm is fresh and fragrant, with the taste of lemongrass. Lotus extract essence, intensive hydration, multiple water locking. Deep hydrating, moisturizing lips for a long time, refreshing and not sticky. The main representative products of Nivea are Nivea facial cleanser, Nivea slimming gel, Nivea toner, Nivea sunscreen, Nivea shower gel, Nivea lipstick, Nivea hand cream, Nivea moisturizing cream, Nivea men's vitality skin care lotion and so on. Nivea men's skin care products are specially designed for men. Since 1922, the first skin care product specially designed for men was launched in Germany, Nivea men have been devoted to the development and research of men's professional skin care products for 90 years. Through in-depth understanding of men's skin characteristics, lifestyles and product habits around the world, we have developed simple, fast and effective skin problem solutions to help men solve facial problems easily and show agility, vitality and vitality at all times. In 2004, Nivea men "landed" in China, and according to the different needs of men in China, they launched a variety of products, such as basic multi-effect, oil control, Q 10 vitality, whitening and brightening skin series, and by virtue of its excellent German quality, it was favored by more and more consumers in China. Mr nivea, that's what men do! Although the marketing strategy was registered in Shanghai as early as 1930, and it is said to be one of the only two professional skin care brands in the eyes of Europeans, Nivea has always been "in name only" in the hearts of consumers in China-it is not good to have famous brands. Nivea, as a mid-range skin care brand, has been squeezed by powerful brands such as Ponzi and Olay in China for six years since it set up a joint venture factory in China from 65438 to 0994, and it cannot enter the mainstream cosmetics. However, the report of 200 1 shows that Nivea has been running in small steps in China, achieving an annual growth rate of 50% and starting to make profits. In sharp contrast to Nivea's defeat, Henkel and Mei Jie, two other German daily chemical companies that have been fighting for many years in the China market, were once prosperous. However, the traditional and stubborn management methods of the Germans seem to be difficult to continue their legend in this land, and they are quickly overwhelmed by multinational giants and local brands such as Procter & Gamble and Unilever who skillfully use local strategies, and gradually drift away. Nivea, who is also a German, attaches importance to regional differences in globalization, and it is getting better and better to formulate products and marketing strategies according to local conditions.