What are the standards for petty bourgeoisie families?

Standard 1: Perseverance and uncompromising post-80s and 90s generation

When browsing Zhihu, I found someone asking this question: Why are young people more likely to be immersed in petty bourgeoisie? ? One netizen told a story about "her friend" - let's call this friend A for now.

A, who is less than 30 years old, has an enviable career, but with a monthly salary of 30,000 yuan, she lives like a dog. After get off work every day, when I return to the deserted rental house from the brightly lit CBD, I often sit alone on the sofa and watch TV until I fall asleep. She said that if there was no sound, she might be lonely and panicked.

Therefore, when faced with the above question, this netizen asked, "What else? Young people should live like dogs?" This question revealed the group characteristics of the "new petty bourgeoisie", They are not greasy middle-aged people, nor are they young people who live like dogs with a monthly salary of 30,000 yuan, but they are the new youth who are "persistent and uncompromising".

In terms of age, they are mainly those born in the 1980s and 1990s, concentrated between the ages of 24 and 30, and are accustomed to using Internet thinking to make financial management and investment decisions. Reports show that 30%-40% of users are between 24 and 30 years old.

Standard 2: Vivian and Jack in big city offices

Whenever the holidays pass, Cuihua, Goudan, etc. from fourth- and fifth-tier cities will become people in big city offices. Vivian, Jack, etc. This familiar meme also exposes the second criterion of the "new petty bourgeoisie", which is living in super first-tier and first- and second-tier cities in China such as Shanghai, Guangzhou, Shenzhen, Beijing, and Hangzhou.

The traditional view is that Shanghai, Guangzhou, Hangzhou and Beijing are the most "petty bourgeoisie" cities in mainland China. Shanghai's "petty bourgeoisie" likes to create a gentle and calm atmosphere; Guangzhou's "petty bourgeoisie" seeks development space in an unfavorable utilitarian environment; Hangzhou's "petty bourgeoisie" are highly involved and not too picky about cultural styles; Beijing's "petty bourgeoisie" trends are easily Covered by political atmosphere.

The report shows that although today's "new petty bourgeoisie" still has super first-tier and first- and second-tier cities as distribution centers, the ranking among cities has changed slightly, continuing and evolving the "petty bourgeoisie" of the Shili foreign market in the 1930s. Shanghai is no longer the largest base of the "new petty bourgeoisie", but has been replaced by Guangzhou. This also shows once again that today’s petty bourgeoisie is less “tonal” and more “realistic”. From the overall data, more than 70% of users are distributed in super first-tier and first- and second-tier cities.

Standard 3: Live the highest quality of life within a limited budget

B is a small editor of a media company, with a monthly income of less than 7,000, but his life is But it is much more refined. When having breakfast, you need to carefully arrange the dishes, meet with friends every week to have a meal and talk, and buy flowers twice to place them in several corners of the house. In her opinion, petty bourgeoisie is not measured by income, but more of an attitude towards life. Use the money you have to build an exquisite life, rather than just luxury.

The report also shows that the "new petty bourgeoisie" likes to "live the highest quality of life they can within a limited budget." For example, many people like to buy reliable quality products through cross-border e-commerce platforms. , reassuring and safe products, and some people like to patronize alcohol and beverage e-commerce. Therefore, although their incomes are not the highest, the “new petty bourgeoisie” generally have higher spending power, and most of them are middle-to-high-income and high-consumption groups.

Standard 4: You must have the ability to see and listen to all directions

When C first joined the company, there were 4 people in the first department of the department, and the remaining 3 people were all veteran reporters. , both in interviewing and writing, the efficiency is surprisingly high. Therefore, these three people can get a basic salary of 4,000 yuan + manuscript fees, while C can only get 4,000 yuan + every month, and has been repeatedly ridiculed by colleagues and ruthlessly urged by editors. But C studied hard every day and took the initiative to do the most difficult and tiring interviews. Slowly, his article made the front page of the newspaper, and he eventually became the director of the department.

So, the "new petty bourgeoisie" are actually a group of people who are constantly learning and always improving themselves. They will not let themselves pass by new information and culture from the outside world. They often look around and listen to all directions, such as new buzzwords, new petty bourgeoisie literature, etc.

The report shows that Internet financial management users have a good awareness of self-learning and pay high attention to educational platforms. This also shows that the "new petty bourgeoisie" not only focuses on the accumulation of personal wealth, but is also willing to improve their financial intelligence through continuous learning.

Standard 5: Try boldly but withstand temptation

In Chapter 18 of "The Legend of Heaven and Sword of the Dragon", it is mentioned that there is a mental method in the "Nine Yang Magic": He is forced to He is strong, the breeze blows on the hills, he is crossed by him, and the bright moon shines on the river. It means no matter what the outside world does, just do your own thing well.

The "new petty bourgeoisie" keeps pace with the times, keeps up with the trends of the times, and makes bold attempts. When it comes to investment and financial management, they value stable returns more than high returns, and the safety and reliability of the platform have become their first choice. In recent years, the sudden rise of compliance-oriented platforms such as Bairong Investment also proves that "new petty bourgeoisie" are more inclined to choose reliable Internet financial platforms.

Standard 6: Never forget poetry and the distance, and be willing to pay for "happiness" and health

Every once in a while, there will be a wave of topics about "escape from Beijing, Shanghai and Guangzhou", which lasted for many years and lasted for a long time Never fade. Behind this is a concentrated explosion of suppressed social emotions.

The report shows that users currently have large differences in their perception of the brand image of each platform. This also means that in the eyes of the new petty bourgeoisie, there are not only daily necessities, but also poetry and distant places. They recognize the beauty of Internet finance and are willing to pay for "happiness." It is worth mentioning that the new petty bourgeoisie are beginning to pay more and more attention to health, and for this reason they are more willing to spend money on health-related products and services. One manifestation of this change is their high concern for life health and mental health.

2. Things to note when renting a store with small capital to start a business:

1. Find out whether the store meets the conditions for pre-sale of commercial housing and whether the developer has obtained a pre-sale license for commercial housing.

2. A shop pre-lease contract must be signed with the developer. In the contract, the name of the lessee, the location, area and equipment of the house, the lease term, the rent amount, the payment method, etc. should be listed in detail. ;

3. After signing a shop pre-lease contract, the lessee and the developer should register and file the pre-lease contract with the Real Estate Trading Center within 15 days with the pre-lease contract and other relevant materials.

4. The lessee must understand that the developer can only sign a handover letter for the use of the pre-leased store with you and deliver the house after the pre-leased store is completed and the property certificate is obtained.

5. After the house is delivered, the lessee should take the registered pre-lease contract and the handover letter for the use of the pre-lease store to the real estate trading center in the district or county to obtain the registration and filing certificate of the lease contract.

6. Before pre-renting, you must ask whether the store has been pre-sold.

Legal basis:

"The People's Republic of China and the Civil Code"

Article 267

Private Legitimate property is protected by law, and any organization or individual is prohibited from misappropriating, looting, or destroying it.