How to treat Taobao one yuan?
Taobao is a marketing strategy and a gimmick to attract more customers who want to take advantage and buy cheap goods. As long as there is traffic, you can definitely make money. One-dollar goods are just a slogan, so that more people can pay attention to it. You can come in and buy goods in the missing interface of one dollar. No matter whether you buy one yuan missing goods or other goods, there will always be goods that users are interested in. Merchants may not lose money if they buy one yuan of goods, but customers have come in? Guess you like it? You can buy other cheap goods, which is easy to promote consumption in the long run.
Everyone has a consumer psychology of taking advantage, thinking that a dollar will not suffer, and naturally they will go and have a look. If there is something they like and it is cheap, they won't buy it for nothing. In fact, it does make users feel the discount, and it is indeed an omission and cheapness, but in fact, people will unconsciously fall into the happiness of shopping and find it difficult to extricate themselves. When you buy this item, you always think about whether it is cheap or not. When your time is occupied by online shopping, you will naturally go shopping. The more you browse, the more things you buy. No matter whether the purchased items have actual effect or not, the pleasure of shopping will immerse yourself in happiness.
The platform is not deceptive, the goods are really cheap, and consumers really feel the joy of shopping. Maybe this is a win-win situation. Both the platform and the merchants have made money, and customers have bought cheap items, which really makes them feel very happy. For some people, happiness is enough, and there is no need for goods to have real practical significance, but from an objective point of view, goods have no practical significance, so it is really a waste of money, just buying temporary happiness with money.