How to do a good job in marketing planning

1. knowledge: theoretical knowledge includes marketing, products, brands, advertising, project management, official document writing, planning, etc. Company knowledge includes the company's history, organizational structure, business strategy, product structure, channel layout, market position, etc. External environmental knowledge includes the relevant laws and regulations of the industry where the business is located, industry leaders, the situation of the company's main competitors, the comparison of advantages and disadvantages between the company and competitors, and typical marketing cases of the industry.

2. Skills: Core skills include creative thinking skills, copywriting skills and oral communication skills. Others include skills such as teamwork and mentality adjustment.

Second, how to do marketing planning

1, read professional books intensively for the above knowledge points;

2. Learn from marketing planners who have been engaged for many years;

3. Communicate with sales staff and customers at the front line of the market;

4. Ask more questions, think more and summarize more.

Third, the positioning of marketing planning

General products, brands, advertising, media, research, promotion and other work are all related to marketing planning, but the post setting of each company is slightly different, but * * * mainly talks about your planning.

Fourth, the evaluation of marketing planning profession

1, occupation is good or bad, work is good or bad, and work is good or bad.

2, benefits: can expand thinking, challenging, very training, can cultivate personal comprehensive ability, well done, high income and so on.

3. Disadvantages: easy to learn is difficult to master, need to innovate all the time, work pressure is high, and it is easy to eat young meals.

The above is for reference only! ! !

Ha ha! ! !