Related Reports of The Romance of Song History
From the opening of Pangu to the Renaissance, until the 2 1 century today, there has never been an indoor performance in the history of human civilization that has received so much attention and welcome.
She often performs nine times a day and more than 2000 times a year. Up to now, she has performed more than 19000 times and received more than 57 million people.
She makes less than 100 mu of land generate more than 400 million yuan in profits and taxes every year, which drives the surrounding consumption by several billion yuan every year;
He has been commended by the central leadership for many times and won the "Five One Project Awards" and the highest dance award "Lotus Award" issued by Publicity Department of the Communist Party of China.
She started with an open-air performance by a straw team, and became one of the "three major shows in the world" on par with Las Vegas "O" show and Paris "Moulin Rouge". ...
From the beginning of doubt, after years of polishing, she forged an unprecedented miracle in the history of the world performing arts, which is still going on today.
Culture is the soul
"A successful performance requires repeated polishing by the market and market guidance. But it doesn't mean that culture can be abandoned in order to cater to the market. Without the cultural core, the market will eventually be lost. The means of expression can be changed, but the cultural core cannot be changed. " While catering to the market demand, Huang Qiaoling, the general director of "Eternal Romance" series, always reminds the creative team that "the soul of Song legend is culture. With cultural connotation, we can have a soul, attract the audience and touch the soul. "
Tourists need to interpret the human history of Hangzhou. With such strong local characteristics and profound cultural accumulation, Legend of Song combines the scenery that people enjoy in their travels with the culture and art of singing and dancing, touches the audience's soft hearts with culture, and satisfies the tourists' desires.
Culture endowed the legends of the Song Dynasty with lasting vitality. Throughout The Legend of Song Dynasty, we can find that the whole performance firmly grasped the root and soul of Hangzhou culture, the ancient ancestors of Yue who lived and worked under the light of Liangzhu, the prosperous Southern Song Dynasty in the Song Palace Banquet, the impassioned Yue Fei who resisted gold in Jin Ge, the touching love legend in the legend of Xi Zi, and numerous historical allusions, folk legends and human landscapes in the West Lake of Hangzhou, which merged into The Legend of Song Dynasty. Every chapter of it interprets the human history of Hangzhou with various performing arts elements, and reproduces touching and confusing beautiful legends, tragic stories of Changhong, unprecedented palace ceremonies and scenes of joy and prosperity.
White Snake, Xu Xian, Liang Shanbo, Zhu Yingtai, Yue Fei ... Familiar people, Hangzhou people are as familiar as foreign tourists. Broken Bridge, Bai Causeway, Yuemiao, Longjing ... The place I have just been to, the place I have been to with joy, suddenly I bumped into myself on the stage in another way. Or sad touching or heroic story, let the audience immersed in it, just like crossing just visiting, or happy or sad, or surprised or sighed, immersed in that familiar and unfamiliar history.
A tourist said that although he had been in Hangzhou for a long time and knew the story of White Snake and Xu Xian long ago, every time he went to break the bridge, he always couldn't imagine the origin and beautiful love story of this cold and ordinary stone bridge, and felt that this bridge was no different from many other bridges seen in southern China. It was not until I saw Legend of the Song Dynasty in Song Cheng that the beautiful dance, moving music and spectacular scenes left this beautiful legend in my memory.
"Some people say that if you don't look at the West Lake, you won't come to Hangzhou. I think it's a waste of time not to watch Song Legend! " Walking out of the theater, Li Shihui, a tourist from Changchun, expressed this feeling.
"Only national things are the most cosmopolitan." Although there is not a single line in the whole drama, it depends entirely on the stage performance, but even foreign tourists who don't know Chinese can understand the plot and understand the history of Hangzhou and the Millennium culture of China that it wants to convey.
It can be said that The Legend of Song is more than just a performance in the eyes of domestic and foreign tourists. It has truly become a symbol of Hangzhou, a symbol of history and culture, just like Moulin Rouge is in Paris and Broadway is in new york. When you arrive in Hangzhou, you must first read Legend of Song Dynasty, because it inherits the historical context of a city, sows the history and culture of a city, and interprets the cultural details of a city.
Innovation is fundamental.
Ideas determine the way out, and creativity is power.
While adhering to the cultural core, The Romance of the History of Song Dynasty boldly innovated and maintained its vigorous vitality and artistic life. "A little change every day, a big change every year", "change" is a common thing in Song Legend. In the development process of The Romance of Song Dynasty, changes run through. Constant innovation is the soul of the survival and development of this performance.
The theater stage effect of the performance is also constantly changing and improving. "Golden Goma Railway" uses fireworks and low-voltage power supply technology to blur the gunfire fired at the audience; The water curtain nozzle in "Golden Mountain with Water" makes the whole stage spray water like a waterfall; The laser lights in "Liang Zhu Becomes a Butterfly" bring the audience into an immersive feeling ... The intervention of scientific and technological means such as lifting stage, moving audience and full-color laser lights has created a shocking audio-visual experience for this performance. A steady stream of surprises makes tourists memorable: "Eternal love is like a Hang Cheng blockbuster staged as scheduled every year. Every time I go to see it, there are surprises. "
Mr. Wang, a Shanxi audience, is a big fan of Legend of Song Dynasty. He watched the program twelve times and led hundreds of people to Hangzhou. Once, after watching the performance, Mr. Wang insisted on meeting Huang Qiaoling, the general director of the program. Just as the general director commented on the problems existing in the actor's performance on the stage, Mr. Wang has been silently waiting for the general director under the stage. After listening to the introduction, Mr. Wang shook his hand excitedly: I have seen three famous plays in the world, and your performance completely surpassed the "O" show in Las Vegas and the Moulin Rouge in Paris, and truly achieved the first place in the world.
Innovation is the lifeline and creativity is the productivity.
The creativity of Song Cheng people comes from the deep artistic exploration of life and the unremitting pursuit of truth and art. Every theme park built in Song Cheng is to find the root of a city, and every ancient love is to find the soul of a city: Huang Qiaoling led the creative team around the world, watched countless famous or unknown parks and performances, and absorbed the essence of Chinese and foreign cultures; In order to watch a small folk performance, I took a five-or six-hour car ride over the mountains to a Tibetan village at an altitude of more than 4,000 meters. Climb the tower that is about to collapse, touch the soul of Qiangzhai at zero distance ... travel all over Qian Shan, cross the historical clouds, pick up shells in the ocean of art for countless times, and search for gold in the sand sea, and finally achieve today's Song Cheng and Eternal Romance series.
Song Cheng's creativity comes from the collision and brainstorming of different viewpoints, and from the negation of constantly surpassing oneself. Huang Qiaoling often said that before the truth, there is no leadership, no superiors and subordinates. For a beautiful dance background in Legend of Song Dynasty, the creative team argued for four or five hours, and was finally persuaded by an usher of Song Cheng Grand Theatre. It is in this democratic atmosphere where a hundred flowers blossom that we repeatedly discard the false and retain the true, and discard the rough and select the fine, which leads to the extraordinary creativity presented to everyone today.
One winter evening, Qiu Xiaojun, then the general manager of Song Cheng Scenic Area, saw such a scene at the entrance of the theater. An old man from Guizhou came to the theater with a group of people, took out two crumpled bills from the interlayer of his trousers, hesitated for a long time, and finally bought tickets and entered the theater. Qiu Xiaojun followed the old man all the way in and out of the theatre. After watching the performance, the old man held the guide's hand tightly and shed tears excitedly: Sister, you are a virtue. I have never seen such a beautiful play in my life!
Miss Wu, a tour guide who is often misunderstood by tourists, also said with emotion: Only The Romance of the Song Dynasty can make our works appreciate and satisfy ourselves, because she can satisfy every tourist!
The market is the key.
In order to make the performance more grounded and closer to the tastes of ordinary people, Huang Qiaoling and the creative team often collect the opinions and suggestions of tourists, tour guides and industry experts through questionnaires and interviews after the performance to understand the audience's mentality: Are you satisfied with the performance? Among the performances you have seen, which one is still impressive? What are you most familiar with and impressed about Hangzhou culture?
The monthly questionnaire keeps the creation of Legend of Song in close contact with the first-line audience. The creative team will adjust the performance content in time according to the audience's requirements, and modify and enrich the performance form of the program. For example, in the original scene of the party in Hangzhou, dances such as tea, Korean dance, Indian dance and Thai dance will be arranged according to the changes of tourists on that day, so that the performance will be closer to the audience.
Huang Qiaoling often hides in the audience to watch performances, and pays attention to the audience's comments after the performances. On one occasion, a couple in their sixties said that the details of the performance were not as good as the previous edition. Huang Qiaoling chased them and asked, only to know that they had watched the performance for more than ten times, and they came to see it every time a new version was released. Huang Qiaoling said: "Their suggestions are very important to us. Although I am the chief director, from another perspective, this performance is the crystallization of everyone's wisdom. Many times, after the performance, I will leave all the cast members behind for a live meeting to discuss some details of the performance. This meeting will last until three or four in the morning. Although we are making progress every time, regret is forever, and perfection is always in the next step. "
You can't stand still. This is a warning to the creative team of Legend of Song Dynasty, and it is also the key to keep youthful vitality. The audience's horizons are getting wider and wider, and only by constantly adding fresh elements can they continue to attract the audience into the theater. This creative way, which is closely combined with the market, makes this performance closer to the public, full of fresh local flavor and vigorous vitality.
Huang Qiaoling often jokes that he comes from the countryside in sandals or barefoot. And this kind of rural land is precisely the biggest consumption market of China's current culture. Huang Qiaoling often said that the project we want to do must be that all three old people are happy: the people are happy, the boss is happy and the old people (the government) are happy at no cost to the government. Under such guiding ideology, the Legend of the Song Dynasty, which he directed, grasped the meeting point of art and market well, and really realized the double harvest of social and economic benefits. Several central leaders have repeatedly given important instructions to Legend of Song Dynasty, demanding that Song Cheng's experience be popularized throughout the country.
In April 2009, Legend of Song had to add an afternoon performance to the evening performance. "This performance will definitely go further." On the opening day after the rectification of Song Cheng Theater, Korean audience Kim Sang-soo looked at the traditional Korean dance Arirang on the stage and kept flapping his hands, making such a sigh. According to statistics, nearly 3 million Koreans have seen The Romance of the Song Dynasty. After watching Legend of the Song Dynasty, South Korean lawmakers specifically consulted the cultural department when the parliament met: "The Korean Wave has influenced China and the world, but why can't South Korea produce a performance like Legend of the Song Dynasty?" When the general director Huang Qiaoling went to Korea for medical treatment, dozens of Korean fans came to visit him and sent flowers and gifts to express their love for the performance. This feeling of being accepted and loved by the audience in the form of art is Huang Qiaoling's greatest satisfaction, and it is also the driving force of Song Legend's tireless pursuit of artistic innovation.
Overseas tourists account for nearly 30% of Song Cheng's annual visitors, coming from more than 30 countries and regions. 20 10, an Israeli delegation visits China. During the visit, it was caught in a rainstorm, and the passport of one of its members was stolen, which made the whole delegation feel depressed. Before arriving in Shanghai on the last day of the trip, the tour leader arranged for the members passing through Hangzhou to watch The Legend of Song Cheng, and Zhang Xian, president of Song Cheng, personally met the members. This performance, which was originally just passing by, brought great shock to the members. The member whose passport was stolen excitedly took Zhang Xian's hand and said: If you hadn't seen the amazing Romance of the Song Dynasty, this trip would have been gloomy, and this trip to China would have been pale. The Romance of the Song Dynasty swept away the haze in my heart. Just as the members were excited, the news of reissued passports came from the embassy, and the whole delegation left China contentedly. At that time, a leader of Publicity Department of the Communist Party of China witnessed this incident at the scene, and he praised: Song Cheng is a veritable propaganda base in Hangzhou and a window to promote Chinese culture.
On March 26th, 20 10, in order to receive more audiences in the limited prime time, the theater 1 was expanded to 3,200 seats, which greatly improved the reception capacity of Song Cheng scenic spots. However, it is still difficult to meet the strong cultural needs of tourists in the case of eight performances a day in the peak season. By the end of the last performance at 22 o'clock in the evening, many tourists who came here but couldn't buy tickets still didn't want to leave, and strongly demanded an extra performance in front of the ticket window. "Even a standing ticket! My group members have been looking forward to this performance since Nanjing Station. How can I explain to them if I can't see the performance? " The tour guides were even more furious, and the office of the general manager of Song Cheng Scenic Area was blocked.
Under such a huge market demand, Song Cheng Scenic Area started to build the 4,700-seat No.2 Theater again, and at the same time launched a new version of Song Legend, which greatly improved the aesthetic feeling and scientific and technological content. Together with the original 3,200 theaters, this super-large theater welcomes guests from all corners of the country, with a daily reception capacity of more than 60,000 people.
Has been imitated and never surpassed.
"The Millennium economy is in the Song Dynasty, and today the market sees Song Cheng." After years of tempering, Legend of the Song Dynasty has produced a convincing exclamation point. Now Legend of Song has become the leading goose in the domestic tourism performing arts industry. She grasped the intersection of art and market well, and became a classic reference for the development of China tourism performing arts. Regardless of the flow of people, income and gross profit, Song Cheng Scenic Area and Song Legends rank first in national theme parks and cultural performances, and become the targets of domestic and foreign tourism performances.
Huang Qiaoling never pretends to be a fool. During the performance, the audience can take photos and videos at will. CCTV even played the performance of Legend of Song for many times in prime time. Many stage performance experts made a field trip to the present Legend of Song Dynasty Grand Theatre, and were surprised to find that this grand theatre, which was transformed from an open-air shed, had no auxiliary stage, overhead and underground space. But it is such a humble stage in the world that last year created a record with the largest number of performers and audiences in the world. This is an incredible miracle in itself!
Although it is difficult to wash a thousand miles, it is only when the yellow sand is blown out that it reaches the gold.
From a grassroots team to a miracle in the history of world performing arts, looking back at the ups and downs of The Romance of Song Dynasty, I experienced too many hardships and tribulations. There is no secret to success, and perhaps only "Heaven rewards diligence" can be the best footnote for this eventful journey.