How to beat peers
It is not easy to beat all our competitors. We should do better on the basis of finding out the weaknesses of our competitors. Attack its disadvantages and take its advantages; By observing the shortcomings of our opponents, we can improve our business strategy, do things that the other side didn't expect, and do things that the other side can't do, so as to highlight the differences between us and our opponents and form a sharp contrast and competitive strength. Before we find the weak links of our competitors, we need to make a comprehensive survey of the market. As long as we are superior to our competitors in price, commodity types and styles, our enterprise will be regarded as a partial victory. We need to do better. Doing better does not mean putting the price lower than others, nor does it mean that your own goods should be exactly the same as others', but you should have an eye on the selected goods (it is important to have keen insight), so that you can have other people's good goods and be special yourself. You can set your own price on the basis of your own goods and leave yourself the biggest profit margin as much as possible. After all, a good enterprise can do it not by fighting a price war with its rivals in the competition, but by itself. Of course, pricing is also a science. So you can also use the media to promote yourself and improve your popularity.
Second, beat the opponent in hardware facilities.
How to beat your opponent in hardware facilities? This is a brand-new mode of changing marketing strategy and facing consumers. This does not mean that your house is bigger than your opponent's, the decoration is gorgeous than your opponent's, and the objects are more expensive than your opponent's; It's about having your own style and showing it. Personally, I think there are two styles: 1 Impression of hardware facilities when marketing directly to consumers, hardware 2. It should have certain corporate culture connotation; Software. Let's not talk about software for the time being, it needs an industry to play its role. Let's talk about the specific effects that hardware style can bring. Style points: 1. The decoration of the facade is not the most expensive, but the freshness. 2. Interior decoration, not gorgeous, but unique. 3. The indoor furnishings are not cumbersome, but simple and generous. 4. Give yourself a fresh, memorable and fashionable name, preferably with a certain connotation.
Doing the above four things 1 can greatly attract consumers' attention, even if passers-by pass by, they will pay more attention. With this visual impact, it is necessary to leave people with a novel, unique and fashionable feeling. Four minutes and two. Deepen the impression left by the previous 1 distribution to customers and add a unique style. 4.3. Give customers who come here a relaxed shopping atmosphere, and leave a good impression in their hearts even after leaving. 4.4. A nice store name is easier for people to remember, and can spread well among the public. A meaningful store name can also play a certain role in the future development of the enterprise.
Third, build a strong team.
In today's fierce business competition environment, it is not the ability of a single person to defeat a powerful opponent, but the need for a capable team to assist the development of the cause. Here are three points for reference.
First of all, it is essential to have an excellent think tank team. Whether they can make a breakthrough in any business planning or project development requires their wisdom to make suggestions, so they play an important role in the enterprise.
The second point: we must have a management system suitable for the survival of our own enterprises. After the original project is on the right track, if you want to make your career flourish, you must find new projects to develop. Smart businessmen can easily find business opportunities. Secondly, there will be some problems when determining the development of the project, and there may be two problems: funds and project risks.
The same idea is destructive to one enterprise, but it may be persistent to another enterprise. On the battlefield of continuous innovation, the pioneers have an overwhelming advantage; In destructive innovation, there is a tradition that latecomers come first. Therefore, we recommend a strict rule: if your product or business idea is a destructive strategy for some newcomers, but it may only be a continuous improvement for others, then you should return to the planning stage. You need to find an opportunity to give a devastating blow to all the pioneers in the target market, otherwise, don't even try. If your attempt is nothing more than continuous innovation for an important new person, then you are losing a battle.