How to achieve yourself skillfully with the help of external forces?
In the ancient history of our country, there are many stories about skillfully borrowing resources, the most famous of which is "borrowing arrows from grass boats". During the Three Kingdoms, Zhou Yu was jealous of Zhuge Liang's talent and always wanted to find opportunities to make things difficult for him. It happened that the "Red Cliff War" happened. Zhou Yu asked Zhuge Liang to build 65,438+10,000 arrows in 10 days on the grounds of official business. Zhuge Liang was in no hurry after receiving the order. He asked Lu Su to prepare 20 boats and tie grass targets on both sides of the boats. When the fog approached Cao Jun, a water town on the other side overnight, Zhuge Liang ordered the soldiers to beat drums and shout. Cao Cao, who is very suspicious, does not distinguish between reality and reality and dare not send troops easily. He mobilized more than ten thousand soldiers to shoot arrows into the river. By dawn, the grass targets on both sides of the ship were covered with arrows. At this time, Zhuge Liang ordered to return to the camp and completed the task of making arrows. This is the famous story of "borrowing an arrow from a straw boat", which is a typical application of "borrowing" in the military.
"Take advantage of the wind to make the clouds soar", "Borrow fame for profit", "Bring back the dead" and "Leverage strength" are all about striving for development with the help of foreign countries. If people want to succeed, they also need to "borrow". As the saying goes, they borrow external forces skillfully and freely.
As one of the four little dragons in East Asia, Hong Kong engages in processing, manufacturing and export trade through joint ventures with large foreign companies, borrowing other people's famous brands, borrowing foreign raw materials, and borrowing sales channels and markets of foreign companies. With the thinking of "riding the wind and soaring clouds", Hong Kong has quickly embarked on the road to prosperity.
A person's achievements are largely attributed to others; Others often put hope, encouragement and help into our lives invisibly, thus activating our spiritual world and exerting our various abilities.
I believe that through the following story, you can figure out the "mystery of borrowing".
Do you know how Jianlibao is famous? Speaking of Jianlibao, we have to mention one person, and that is Li Jingwei in Guangdong. Li Jingwei used to be the director of a third-rate brewery. Although the factory is small, Li Jingwei has great ambitions. He really wants to do something big, so he has been looking for opportunities.
One day, he heard the news that the Olympic Games needed a sports drink. For the average person, no one will care about the news. However, Li Jingwei realized that this was a good opportunity to make a lot of money and was determined to do whatever it took. Later, through his unremitting efforts, he really succeeded.
So, how did he do it? The answer is actually very simple, that is, the word "borrow". In the whole operation, Li Jingwei used the word "borrowing" three times in a row.
First, study the formula. Li Jingwei is the director of the winery and knows nothing about sports drinks. He thought, to make this kind of high-end drinks and high-tech products, we must have high-end talents, which is beyond my own ability, so we must find people who understand this line. Finally, Li Jingwei found Ouyang Xiao from Guangdong Sports Research Institute. He said to Ouyang Xiao, "Let's have a cooperation. I will organize production and be responsible for marketing. You will be responsible for studying the formula of drinks, and we will share the profits." Finally, they reached a cooperation agreement. Ouyang Xiao worked out the formula of Jianlibao after more than one hundred experiments. This is Li Jingwei's first borrowing: borrowing his brain.
Secondly, it is driven by the market. Although the product formula has come out, how can it be put on the market? Li Jingwei thought of a way: because it is a sports drink, it should first enter the sports meeting and then be put on the market from the sports meeting.
One day, Li Jingwei heard the news that the AFC would hold a meeting in the White Swan Hotel, and the AFC President would attend the meeting. Li Jingwei thinks that this is a once-in-a-lifetime opportunity, and we should try our best to put drinks on this conference table. At that time, Jianlibao was just an "ugly duckling", with nothing but formula. If you want to go to Yatang, you must have at least a jar or something. What should I do? For Li Jingwei, there is only one way to go: borrow money. He filled the prepared Jianlibao with the borrowed empty jar, labeled it, and then put this new drink on the conference table of the AFC through the relationship. At that time, Li Jingwei also invited a photojournalist to help him face to face, but the photojournalist felt the harmonious heartbeat of the sacred unicorn and stood beside the AFC President, keeping a close eye on his every move. When the AFC President picked up the cans and wanted to drink, the photojournalist "snapped ……" shot continuously. After that, Li Jingwei took these photos and publicized them vigorously, saying that everyone drinks Jianlibao, and the market potential is extremely broad. So many dealers cooperated with him and signed a large number of orders. However, with the market, where are the products? Li Jingwei still uses the word "borrow".
Finally, by producing products. Producing Jianlibao is not a simple matter. It takes tens of millions to introduce a production line, and there are also factories, workers, managers and raw materials procurement. Without a year and a half of preparation, this factory can't be built. Besides, Li Jingwei has no money. What should I do? Or borrow it. So, how to borrow it? Li Jingwei has adopted the mode of "intensive management". Simply put, he chose a beverage factory and processed it according to its formula requirements. After processing, the label of Jianlibao will be affixed, and the dealer will pay the processing fee after remittance.
The advantages of this method are: first of all, there is no need to invest, build factories, recruit people and take any risks. Even if the goods can't be sold, it will only be the loss of goods. Unlike some enterprises, poor product sales will not only lead to a backlog of products, but also bear a lot of unnecessary expenses, such as wages of enterprise personnel, investment in factory equipment and raw materials, advertising fees and so on. , will bring great losses to yourself.
Li Jingwei skillfully borrowed other people's heads, assets, equipment, venues, technology and funds ... and "Jianlibao" created the first brand in China's beverage industry by "borrowing".
No matter what you do, you should learn to make good use of all available opportunities and conditions to achieve your goals with the help of various social forces.
Speaking of Nike, many people are familiar with it. In today's famous brands, Nike shoes have long been a household name, especially for young people. It is a fashion to own "Nike". Nike shoes have a great influence in China, but people seldom know the fact that Nike, with annual sales of tens of billions of dollars, is a company without workers and factories in the United States. In the headquarters of Nike in the United States, there are no workers who produce shoes, and there are no factories that produce shoes for Nike. People will wonder, since Nike doesn't produce shoes, where did Nike shoes come from? This is Nike's most famous "take advantage of the situation to develop" method.
198 1 10 in June, Nike took the first step of joint venture abroad, and Nike Japan, a joint venture with Iwai Company, was formally established. Phil Nike personally attended the opening ceremony in Japan and delivered a warm speech at the meeting. After the establishment of Nike Japan Company, Nike controlled 50% of the company's equity and transferred the original distribution rights of Nike products of the target rubber company to the new company. At the same time, we joined hands with Japan Rubber Company to produce Nike shoes with its manpower, which were sold by Nike Japan Company. Therefore, Nike quickly entered the Japanese market.
Although the labor force in Japan is cheaper than that in the United States, it is still relatively high. Phil Nike's success in carrying out the method of "borrowing chickens to lay eggs" in Japan has strengthened his determination to carry it out all over the world. In order to reduce costs, Phil Nike turned his attention to developing countries with lower wages and lower raw material prices.
China is a big country with a population of more than one billion, and it is also a huge consumer market. With the improvement of living standards, people love sports more and more, especially teenagers. Phil Nike is interested not only in the big market of China, but also in the cheap labor and raw materials in China. As early as1979,41year-old Phil Nike was interested in investing in China, but at that time he knew little about China. In order to understand the China market, Phil Nike tried every means to find opportunities to come to Chinese mainland. During the period of 1979, China will hold an import and export fair in Guangzhou. Phil Nike thinks this is a good opportunity to learn about the China market. After learning the news, he immediately flew to Hong Kong for entry formalities. However, due to various reasons, he did not get an entry visa and his plan ran aground.
Frustrated by his trip to Chinese mainland, Phil Nike temporarily turned his eyes away from the Chinese mainland market. At this time, he found that both Chinese mainland and Taiwan Province Province actually have cheap labor and raw materials owned by the mainland, and Taiwan Province Province has strong economic strength. Although the market in Taiwan Province Province is relatively small, it is close to the main maritime traffic routes and easy to export, which can make the market a country in South Asia. At the same time, it can also be based in Taiwan Province Province and gradually penetrate into Chinese mainland. He soon found an agent and partner in Taiwan Province province. After successful cooperation with China and Taiwan Province Province, his eyes turned to another Asian country-South Korea. South Korea, like China, has a large number of cheap labor. Phil Nike also made huge profits by investing in South Korea. Nike gets along very well with these partners. All the products produced are designed by Nike, produced by contracted manufacturers and sold with Nike trademarks.
At the same time, in July, Fernike applied to the government of China for entry again, 1980, and was approved. His trip to China finally came true. During his inspection tour in China, he carefully studied and analyzed various situations. After careful consideration and analysis, Phil Nike decided to invest in China. His move immediately aroused unanimous opposition from the whole company, and no one was willing to take the risk. Phil Nike was prepared for this. He produced all kinds of evidence and materials. After several difficult lobbying, the company finally agreed to his plan. Phil Nike therefore became one of the first American businessmen to invest in China.
Later, after arduous negotiations, FairNike signed a contract with relevant parties in China to manufacture sports shoes, producing Nike shoes in Tianjin, Shanghai, Guangdong and Fujian respectively, and selling them back to the American market. Since then, Nike shoes have become the focus of high-end brands and young people in China. With the deepening of China's reform and opening up and the improvement of people's living standards, its sales volume has been increasing.
If you want to have amazing development and achieve great cause, you must learn to leverage others and take advantage of their advantages. Only in this way can you gather the strengths of others and stand out from the crowd.