How to do detail marketing in customized wardrobe (whole wardrobe) stores?

When doing training, we usually have a jingle of shopping guide and sales: "Only with the same flow can we communicate, only with each other can we communicate and trade." The logic behind this jingle is to guide customers with feelings and finally reach a deal. However, how can we become good friends with customers from unfamiliar to familiar, and then to familiar? Here is the application of detail marketing.

The so-called detail marketing, that is, from the most subtle place, every word and deed, every move, should be in line with the purpose of "service makes customers moved" to receive every customer. We know that custom-made furniture such as custom-made wardrobes is an industry with low attention, and consumers generally know the relevant information when decorating or buying a house. Therefore, consumers who customize furniture are very unprofessional. In this case, the general psychology of consumers is to find acquaintances (trustworthy people) to introduce them, or simply follow the crowd and choose the same brand with neighbors and friends. It is this ubiquitous consumer psychology that makes it easy for us to see that people in a community or a circle of friends have chosen the same brand.

As the saying goes, "service is no small matter, details see the spirit", "customers buy feelings, and sales spell details". Service is intangible and details are easily overlooked, but they all have the effect of "moistening things quietly" and are a powerful weapon to win customers' "hearts". Imagine, when you want to buy something, but you know nothing about it, what are you most worried about? What do you want most? By the way, I am most worried about being cheated; I am most eager to have a trustworthy friend willing to help you! It is at this time that detail marketing can show infinite charm. We should know that products, designs and prices all exist objectively, and only meticulous and caring service can make customers feel it. Whoever ignores people's feelings can't sell products.

So, how do the whole wardrobe and custom wardrobe stores use the detail service to win? Besides the quality of the shopping guide, the standardization of service, the training of enterprises and the motivation of employees are all very important. An enterprise should design a shopping guide training system to refine and systematize the shopping guide process, and then train the shopping guide to convey brand charm and quality service to customers from language, tone, intonation, movement, posture, expression, eyes, appearance and instrument, and impress customers from every detail. At the same time, in order to improve the enthusiasm of employees, a scientific salary incentive system is essential. Reasonable commission and bonus system will not reduce the profits of enterprises, but will directly enhance the service competitiveness of employees. A custom wardrobe and whole wardrobe dealer put it well: "To treat employees as customers, only employees can make money, and the boss can make money." Only by making employees happy, maintaining all-round service and good attitude can terminal sales be more successful.

After the warm and thoughtful service of shopping guide, the role of designer is particularly important! Due to the particularity of custom-made wardrobe and the whole wardrobe industry, the completion of shopping guide task is the beginning of the whole service. Designers shoulder the dual responsibilities of helping customers design the most personalized products and digging deep into customer needs to increase sales. We know that only designers can communicate with customers in depth without interference from any competitors. Designers' professionalism in decoration, humanized suggestions to customers when designing customized wardrobes, integral wardrobes, cloakrooms, sliding doors and other furniture, reasonable schemes for color selection, and geomantic wisdom of customized wardrobes, integral wardrobes and other furniture are all details that an excellent designer must pay attention to, and they are also prerequisites for customers to generate trust. Only by putting yourself in the customer's shoes when designing can we customize the furniture that gives customers the most satisfaction. So to some extent, an excellent designer is also a master of detail marketing.

In the custom wardrobe and whole wardrobe industry, there is a jargon called "three-point design, seven-point installation", which shows the importance of installation. In fact, the service of custom wardrobe installation is an important part of brand culture. An installer who pays attention to service details may be the most successful salesperson, because he can impress customers with professional services and meticulous measures, win reputation for the enterprise and lay a solid foundation for the next successful sales. Therefore, the installation needs to pay more attention to details.

So, how does an installer who pays attention to service details work? First of all, he will make an appointment with the customer to install it at the convenience of the customer; Secondly, in the process of work, he tries not to affect customers, not to have contact with customers beyond the necessary work, and to avoid noise disturbing the people; Third, after the installation, he will clean the site and make the room look brand-new; Finally, before leaving, De Ville give customers some small gifts, such as Dewell's nano health cup, umbrella, luggage case, storage box, etc., which will make customers feel very warm.