How to give your company a name?
1. Named with concise and concise words.
Conciseness means that the name is concise and short, and there are no redundant adjectives. The company's image can be built in two or three words, which is in line with the business direction. Concise names are not easy to remember. We can't ignore the meaning of names while pursuing conciseness. A concise company name is easy to spread, concise and clear, which can not only attract customers, greatly improve the possibility of people passing the name from mouth to mouth, but also convey a wide range of meanings to consumers, which is helpful to arouse brand association and communication desire.
2. The name should be distinctive.
Many companies will learn from the prestigious company names in their peers to make their names have a certain flow. However, the correct name of the company needs to be distinguished from its competitors, which can also increase its independence. What a company fears most is the lack of individuality, creativity and individuality. A company name with personality can avoid being identical with the names of other companies, so that it will not be confused by customers and deepen the public's impression of the company. There are many uncertainties in having the same name as a big company, which may not be recognized by the market and customers.
3. The company name contains industry characteristics.
A company name with industry characteristics can let customers see our proficiency and understanding of the business. Just like an insider looking at the doorway, a name with industry characteristics can reflect professionalism, accurately attract customers in need, and at the same time have the opportunity to publicize and deepen the image when introducing new customers.
The company name is easy to remember.
A catchy company name can leave a deep impression on consumers. Avoid using words that are difficult to pronounce, weird and awkward, and try to use familiar and easy-to-read words for naming. Awkward company names are not only difficult for consumers to remember, but also difficult to repeat and introduce to others, which is not conducive to the company's publicity and promotion.
5. Abide by the laws and regulations of the company name.
The company name shall not be the same as that of a company in the same industry approved and registered by the same company registration authority.
The company name shall not contain contents or words that harm the public interests of the state and society.
The company name shall not contain contents or words that deceive or mislead the public.
The company name shall not contain the name of the political party, the name of the party, government and military organs, the name of the organization, the name of the social organization and the military number.
The name of an enterprise shall not contain the name of a foreign country (region) or international organization.
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