China Naming Network - Company naming - What do you mean by purpose?

What do you mean by purpose?

The purpose is not ngzh ǐ.

Interpretation: the dominant idea; Main idea.

Example: On the day of speaking, the purpose is standardized. -"Biography of the Monk of God"

Is the main purpose and intention!

What is the business purpose? What is the difference between business purpose and business philosophy?

Idea-guiding ideology

Purpose-purpose

Business philosophy is a systematic and basic management idea. Management activities should have a fundamental principle, and all management should be carried out around a fundamental core idea. This core idea is what we call business philosophy here.

The so-called business philosophy is the basis for managers to pursue enterprise performance, and it is the confirmation of the values and correct business behaviors of customers, competitors and employees, and then on this basis, the basic ideas, scientific and technological advantages, development direction, common beliefs and business objectives pursued by enterprises are formed. These can be called "management theories" of enterprises. Whether it is a profit-making organization or a non-profit organization, whether it is an enterprise or an organization, any organization needs a set of business philosophy. Facts have proved that a clear, consistent and accurate business philosophy can play a huge role in the organization.

Composition of business philosophy

A set of business philosophy includes three parts:

The first part is the basic understanding of organizational environment, including the prediction of society and its structure, market, customers and technology.

The second part is the basic understanding of the organization's special mission.

The third part is the basic understanding of the core competitiveness of organizational mission.

In short, the basic understanding of the mission is how the organization stands out in the new economic and social environment. The formation of business philosophy can only be formed and realized through continuous accumulation of thinking, efforts and practice.

What is the purpose of the service?

Service consciousness: refers to the desire and consciousness of all employees of an enterprise to provide warm, thoughtful and active service in the interaction with people or enterprises related to all enterprise interests. That is, an idea and desire to do a good job of service consciously and actively comes from the hearts of service personnel. Service consciousness can be divided into strong and indifferent, active and passive. This is a question of consciousness, and a deep understanding will produce a strong sense of service; With the idea of strongly displaying personal talents and embodying the value of life, there will be a strong sense of service; With the style and spirit of taking the company as home, loving the collective and selfless dedication, there will be a strong sense of service. The connotation of service consciousness is: it comes from the heart of service personnel; It is an instinct and habit of service personnel; It can be formed through training, education and training.

On the important role of enterprise purpose and mission and how to design it

The purpose and mission of an enterprise are the purpose and reason for the existence of an enterprise, and the purpose of an enterprise is fundamentally defined as the enterprise engaged in. Enterprise purpose is a statement about the purpose of enterprise existence or its contribution to a certain aspect of social development, sometimes called enterprise mission. The purpose and mission of the enterprise are embodied in the following points: 1, which helps to locate the survival purpose of the enterprise. If an enterprise can't find a reasonable reason or the reason and purpose of existence, or even know itself, or even convince itself effectively, then the problem of the enterprise is big, and it may be said that the enterprise is "not necessary to exist". Just as people often ask themselves why I am alive, business operators should be more aware of this. 2, help to locate the enterprise's production and management concept. The purpose and mission set by the enterprise has established a basic guiding ideology, principles, direction and business philosophy for the enterprise. It is not a specific strategic goal of the enterprise, or it exists abstractly, but affects the decision-making and thinking of the operators. This includes the philosophical orientation of enterprise management, outstanding values and image orientation of enterprises: what is the guiding ideology of our management? How do we know our career? How do we view and evaluate the market, customers, employees, partners and competitors? Wait a minute. 3. It helps to locate the image of the enterprise's production and operation, and reflects the image that the enterprise is trying to establish for itself, such as "We are a company willing to take responsibility", "We are a healthy growing enterprise" and "We are a leading enterprise in the industry". Under the guidance of clear image positioning, the business activities of enterprises will always show this to the public, and will not "chop and change". 4. Internally, it is the general mobilization of all employees to fulfill their social responsibilities, and it is a powerful ideological weapon to guide and standardize the behavior of enterprises and employees. 5. Externally, it is a declaration issued by enterprises to the society, and it is a bright banner to guide consumers (users) and the public. 6. It can also promote the unity of the business purpose of the whole enterprise; Provide basis or standard for enterprise resource allocation; Establish a unified corporate atmosphere and environment; Clear development direction and core business; Coordinate internal and external contradictions; Establish a user-oriented thinking; As we know, the purpose of an enterprise not only states the future tasks of the enterprise, but also clarifies why this task should be completed and what is the code of conduct for completing the task. That is to say, although the purpose of an enterprise varies widely, it has to answer two basic questions: ① What does our enterprise do and what principles it follows? (2) What kind of social image should our enterprise establish to distinguish it from similar enterprises? Therefore, the purpose design of an enterprise should include the following basic contents: 1, the basic purpose of enterprise formation and existence. This content puts forward the value concept of enterprises, and the basic social responsibility and expectation of enterprises to contribute to society in some way. 2, in order to achieve the fundamental purpose should be engaged in the scope of business activities. This content stipulates the production scope and market scope of the enterprise in the strategic period. 3. The basic behavior rules and principles of enterprises in business activities. This content clarifies the business philosophy of the enterprise. The statement of business philosophy is often reflected in the business policy of an enterprise. Although not all enterprises have written purpose or publicly published their own purpose statement, more and more enterprises regard the purpose statement as an important part of their strategy. The importance of corporate mission statement can be summarized as follows: 1. Put forward the enterprise's value standard (values) to ensure that the main actions of the enterprise's purpose are suitable for the internal projects of the enterprise. The expression of the fundamental purpose of enterprise existence in the enterprise purpose sets a value standard for all employees to fight for. The value standard of an enterprise is the general norm and guide for enterprises and all employees to choose their own behaviors. Whether the behavior and goals of individuals, departments and even the whole enterprise conform to the development direction of the enterprise. At the same time, the enterprise value standard expressed by the fundamental purpose of enterprise existence also plays a role in motivating employees. 2. It provides directional guidance for strategy manager to determine its strategic objectives, choose strategies, formulate policies and make effective use of resources. The description of the business scope or field and the statement of the development goal in the enterprise purpose provide the basis for the enterprise to choose the means to achieve the goal, that is, strategic planning. In other words, the purpose of an enterprise is to set strategic goals for the enterprise. In order to achieve the strategic goal, what business activities should be carried out (which products to produce and which markets to enter) and how to carry out these activities (what policies to formulate and how to allocate resources) have defined the direction and provided. ......

What does the sense of purpose refer to?

Mainly lack of faith in materialism, lack of confidence in Socialism with Chinese characteristics, spiritual emptiness, worship of western values, keen to organize and participate in feudal superstitious activities. Efforts should be made to solve some problems of the weakening of the Party's consciousness in party member, such as a weak sense of conformity, failure to observe political discipline and rules, failure to talk about, love, protect and serve the Party within the Party, lax organizational discipline, failure to participate in the Party's organizational life as required, failure to pay party dues on time, failure to complete tasks assigned by Party organizations, failure to act according to the Party's organizational principles, and so on. Efforts should be made to solve some problems of party member's weak sense of purpose, such as serious egoism, indifference to the sufferings of the masses, competing for profits with the people, unfair law enforcement, eating and taking cards, serving self-interest, harming the interests of the people, and retreating when people's lives and property are threatened; Efforts should be made to solve some problems of party member's listlessness, mainly due to laziness, inaction, incompetence, evasion of responsibility and failure to play a vanguard and exemplary role; Focus on solving some problems of party member's moral anomie, mainly violating social morality, professional ethics and family virtues, not paying attention to personal morality, coveting enjoyment, extravagance and waste, etc.

What is service, what is the purpose of service and what is the meaning of service?

Service consciousness can be divided into strong and indifferent, active and passive. This is a question of consciousness, and a deep understanding will produce a strong sense of service; With the idea of strongly displaying personal talents and embodying the value of life, there will be a strong sense of service; With the style and spirit of taking the company as home, loving the collective and selfless dedication, there will be a strong sense of service.

The connotation of service consciousness is: it comes from the heart of service personnel; It is an instinct and habit of service personnel; It can be formed through training, education and training.