What are the main points of cover design?
The design of the cover should be related to the title (and content) and what is written in the book. Besides the author of the book, the planning editor of the book has the deepest understanding of the content of the book. After all, he is responsible for the whole book. As a planning editor, you should be very clear about the focus and value core of the book. The key point and value core of a book is to refine the cornerstone of this book's propaganda language. Only by understanding this point can the remaining questions be answered.
2. The spirit and feelings of this book
The spirit and feeling of this book refers to the reader's feelings when reading a book. This feeling may be humorous, easy to understand, lively and lovely, mind-liberating, sincere and simple, with a long aftertaste, emotional surge, suddenly enlightened, tearful, solemn and tragic, and so on. The spirit and feeling of the book play a very important role in the design of the cover and the refinement of the slogan. In many cases, it is the right choice to keep the cover design and advertising language consistent with the spirit and feeling of the book. But in individual cases, it can be changed.
3. The slogan of this book
The slogan of this book is extremely important. If the naming and cover design of a book is compared to the creation of a song, then conceiving the title is like writing lyrics, the design of the whole book cover is equivalent to composing music, and the slogan of the book is the climax of the song. The lyrics (title) must conform to the content and emotion to be expressed in this song (book), and the composition (cover design) must be perfectly matched with the lyrics (title) to fully set off the feelings of the lyrics through hearing (vision). A well-designed slogan on the cover must shake the whole book with one sentence.
4. Who is this book for?
When designing the cover, we should also consider whether the person reading this book is a child or an adult; Whether it is a man or a woman; Whether it is children or the elderly. Only by understanding the characteristics of the readers of this book can we successfully design a cover that attracts a specific group of people.
The cover is in line with readers' aesthetic habits and expectations, and it is a bigger choice not to grasp the big mistake. But at the same time, there are also disadvantages. Because there are too many similar books on the exhibition platform, stable design accounts for the vast majority, so it is difficult for the design of the same genre to jump out of many similar books. If you want to jump out of the surrounding books, you must adopt a design that exceeds readers' expectations. But in the final analysis, people expect surprises, not accidents. So try to figure out. The results are nothing more than two kinds: either it is refreshing and successful, creating and leading a new aesthetic trend; Or surprise, cynicism, and the second is cold.
5. The visual position of the book when it is flat on the display platform.
Sometimes, just looking at the cover of a book is very eye-catching and amazing, but when the book is put on the display platform and thrown into dozens of books, it looks not only unattractive, but even as if you are deliberately hiding yourself and becoming a green leaf to set off other books, you are deeply hiding your merits and reputation. However, the covers of some books are inconspicuous when read alone, but after being thrown on the display platform, they are found to be a wonderful flower, and other books seem to exist to set off its uniqueness. When visiting a bookstore, I sometimes cast a glance at a display stand to see which book was first noticed by me, and then I wonder how its design did this. I am often somewhat educated. 6. How do you want readers to feel when they see this book?
The reader's feelings when reading this book can be different from those you want the reader to feel when facing this book. For example, the contents of some professional books and technical books are more difficult. If the cover design truly reflects this point, it will give people an impression that the content inside is very professional and unreasonable. If non-professionals should take the initiative to stay away from this book instead of approaching it, it will only increase the psychological fear of readers when facing this book. When they look at the cover, they will start to tremble, and they will be psychologically timid first, which is even more difficult to understand. In this case, humanizing the cover design, even if it is humor in comics, deceiving readers a little and making readers start reading with a somewhat underestimated mentality, will let readers unload their burdens psychologically, give full play to their intelligence and chew down this book that might have been difficult to handle.