Are there any prospects for rural tourism network and rural tourism market?
Although tourism has received some attention in the past decade, rural tourism has never been given priority. Global tourism is the second largest income-generating industry after oil industry. It is necessary to distinguish different types of tourists in order to understand and analyze their travel purposes. There are different ways to attract domestic and foreign tourists. We need to know what kind of services are needed to attract and retain tourists. Rural tourism, especially foreign tourists, has a huge potential market, but rural tourism has not yet developed because there is no systematic way to attract foreign tourists.
Rural tourism will bring people with different cultures, beliefs, languages and lifestyles together and provide a broader outlook on life. It can not only create employment opportunities for people, but also develop social, cultural and educational values. (Public comment search: Beijing Shanghe Law Firm) (or personally believe that I solve legal problems)
1. Rural tourism market
Conditions for developing rural tourism
1, the development of rural tourism should have a rich foundation of agricultural resources. Agriculture is the general name of agricultural natural resources and agricultural economic resources. Agricultural resources include natural environmental factors such as land resources, water resources, climate resources and biological resources that can be used for agricultural production. Agricultural economic resources refer to the socio-economic factors and social production achievements that directly or indirectly affect agricultural production, such as the quantity and quality of agricultural population and labor force, agricultural technical equipment, transportation, communication, culture, education and health and other agricultural infrastructure.
2. To develop sightseeing agriculture, we should have rich tourism resources. The development of agriculture is closely related to the foundation of local tourism development. In areas with good tourist conditions, the development of tourism will bring a large number of tourists, so there will be more opportunities to develop sightseeing agriculture. When analyzing the foundation of regional tourism development, we should focus on the types, characteristics, resource combination, resource distribution and tourism function of tourism resources, and pay attention to the situation of peripheral tourism resources.
3. The development of sightseeing agriculture should have clear goals and market orientation. Agriculture pursues the rate of return according to market actions, and any sightseeing product must have a selling point in the market. As far as the development trend of China is concerned, the main tourists of sightseeing agriculture are urban residents who are not familiar with agriculture and rural life but are very interested. Therefore, sightseeing agriculture should first be regarded as the leisure of the residents in the back garden city, that is, citizens can make short-term low-cost tours on weekends and holidays, which can be used as a good place for leisure and self-cultivation.
4. The development of sightseeing agriculture should have a clear location choice. Location factors are positively related to the number of tourists. A successful sightseeing agricultural park should choose the following locations: First, developed urbanized areas have sufficient tourist markets. The second is a characteristic agricultural base with a good agricultural foundation and distinctive characteristics. Third, in the vicinity of the scenic spot, you can use the tourist market of the scenic spot to attract some tourists. Fourth, develop agricultural holiday forms around resorts.
2. The scale of rural tourism market
Is there a prospect for rural building materials market? My analysis is as follows!
First, there are still many people building houses in rural areas. Some people live in the country and build their own houses. Some people buy houses in the city and repair houses in the countryside, so they live less time.
Second, there are rural areas.
Third, for the rural market, products should not be too single, and products should be comprehensive to make money. After all, it is too single and the sales volume is too small, so it is difficult to make money!
3. Market demand of rural tourism
1. What do you mean by leisure agriculture and rural tourism?
1. What is leisure agriculture?
What is rural tourism?
What is rural tourism?
2. The main types of rural tourism
3. The significance of developing rural tourism
2. What about rural tourism and rural tourism? Case)
Third, how to develop rural tourism.
First, the meaning of leisure agriculture and rural tourism
1. What is leisure agriculture? What is rural tourism? What is rural tourism?
Traditional agriculture only has the function of supplying food and raw materials. Leisure agriculture is completely different from it.
Leisure agriculture is a new industry that uses agricultural landscape resources and agricultural production conditions to provide sightseeing, leisure, sightseeing, vacation and other services for urban tourists. Agriculture and tourism are combined, and primary industry and tertiary industry are combined.
Rural tourism is another name for leisure agriculture, which is intuitive and easy to understand.
(pay attention to rural tourism! )
Features:
(1) Rural tourism is a new mode of agricultural management, production, life and ecology;
(2) Rural tourism product is a service commodity. Its production is market-oriented, and its core value is service quality, not specific fruits and vegetables. Whether the customer is satisfied or not depends on the sum of all the feelings in the whole process (completely different from previous agricultural products! );
(3) Rural tourism resources are rich and diverse, including crops, fruit trees, vegetables, aquaculture, houses, ditches, roads, farm tools, traditional labor techniques, handicrafts, solar activities, daily necessities, weddings and funerals, etc.
(4) Farmers in rural tourism belt take family as the basic reception and business unit;
(5) Rural tourism is for profit.
The concept of rural tourism
Definition: Rural tourism refers to leisure, sightseeing, experience, learning and other tourism activities with rural customs, customs, rural-related scenery and farming as attractions.
The forms of rural tourism activities include: eating farmhouse meals, staying in farmhouses, doing farm work, enjoying farmhouses, watching farm scenery, buying farm goods, following farm customs and using farm furniture.
What is the relationship between rural tourism and rural tourism?
Rural tourism is an industry that serves rural tourism.
2. The main types of rural tourism:
There is no uniform standard for the classification of rural tourism, which can be divided into the following five types according to different regional location, resource base, investment subject, experience type and rural characteristics:
The first category, leisure and entertainment in urban suburbs. This is the most basic, universal and numerous form of rural tourism. Generally in the suburbs of the city, the transportation is convenient, and these tourists can be provided with accommodation services and complete entertainment facilities. For example, farmhouse music in Chengdu, Fontaine in Thailand, in the mood for love.
The other party randomly surveyed 300 tourists:
18% comes from Taian and Jinan, and 20% and 32% come from other counties and cities in the province, accounting for 70% in total.
53% went to road trip.
67% people are between the ages of 20 and 39.
Income below 3000 yuan accounts for 66%.
75% people plan to stay for one day.
The second category is the accommodation reception around the scenic spot.
This type is generally located around famous scenic spots, which is unattractive in itself and does not need too many tourist service facilities and landscape transformation. Relying on tourists from major scenic spots to carry out tourism activities and provide accommodation services and local specialties for tourists. These parks and major tourist attractions are complementary, mutually source of tourists and develop harmoniously.
There are good geographical conditions around Mount Tai to develop this kind of farmhouse music. The third category is sightseeing agriculture.
In the suburbs of the city, tourists are provided with sightseeing projects to learn agricultural knowledge, experience farming culture and participate in farming activities. Tourists can engage in different agricultural activities.
For example, leisure farms, fruit picking gardens, tea gardens, leisure fishing grounds, agricultural education parks, agricultural science demonstration parks, etc.
The fourth category, folk culture, characteristic residential types.
It refers to using the United Nations to attract tourists.
The fifth category is rural scenery.
Attracting tourists with beautiful rural scenery. Take advantage of Tian She, fruits and nearby rural scenery to attract many city tourists. Eat farmhouse meals, taste agricultural products, live in agricultural products, entertain agricultural products and buy agricultural products to meet the needs of citizens.
For example, Longji terraces in Longsheng County, Guangxi. Wuyuan in Jiangxi Province is considered as the most beautiful village in China.
3. The significance of developing rural tourism
(1) Increase farmers' employment. Add a new job; Low requirements for new technologies and low employment threshold.
(2) Increasing farmers' income will help farmers get rich. Low investment threshold; The operation cost is low.
(3) It is beneficial to fully develop agricultural resources and adjust and optimize the industrial structure. Extend the agricultural industrial chain and promote the development of rural transportation, catering, accommodation, commerce and other service industries.
(4) It is conducive to improving the appearance of villages and promoting the improvement of rural civilization. Through the exchange of personnel, information, science and technology and ideas between urban and rural areas, urban people can have a deeper understanding of rural areas and agriculture, strengthen urban support for rural areas and agriculture, promote the improvement of rural civilization and realize the coordinated development of urban and rural areas.
(5) Conducive to the construction of new socialist countryside.
2. What about leisure agriculture and rural tourism? (case)
1. Development of leisure agriculture at home and abroad (textbook P.14-)
Famous rural tourist areas:
On April 12, 2005, at the opening ceremony of the first China Rural Tourism Festival, Qiaoyuan Leisure Center in Nongke Village, You 'ai Town, Pixian County, Chengdu was recognized as the first farmhouse in China by the National Tourism Administration.
Rural tourist areas that have developed rapidly in recent years;
Jiangxi Wuyuan.
Longji Mountain, Longji Terrace Tourist Area, Heping Village, Heping Township, Longsheng Autonomous County, Guangxi, China, on foot.
2. Present situation of rural tourism development in Shandong Province.
At the beginning of reform and opening up, folk tourism in Shijiazhuang village of Weifang was the first in China. Since then, farmhouse music and fisherman's music have been widely developed in many places.
Fishermen happily launched Wangjiazao Village, the most prosperous village in Rizhao, and every household engaged in tourism during the fishing moratorium. The average annual income of households in the whole village 106 exceeds 40,000 yuan.
Yishui County is located in the hinterland of Yimeng Mountain. Since 2002, tourism has been identified as a pillar industry. Yishui geological wonders eco-tourism area has been developed. In 2003, the county received 265,438+million tourists, with a total tourism income of 760 million yuan.
Shandong pays attention to folk ecology, which is the earliest and most in China. For example, Weifang International Kite Festival, Heze Peony Flower Festival, Qingdao Sugar Ball Festival, Taishan International Mountaineering Festival and Rongcheng International Fisherman's Festival have attracted more and more tourists. In 2004, Shandong established the first batch of 26 agricultural tourism demonstration sites, ranking first in the country. At present, Shandong has established 55 national agricultural tourism demonstration sites and continues to lead the country.
Shandong is rich in rural tourism resources.
1. Unique rural scenery. Charming sunshine, waves and beaches in Qingdao, Yantai and Weihai; The vast plains represented by Heze, Jining and Dezhou are green; Taian, Linyi and other mountain villages characterized by mountains and hills.
2. Colorful rural customs. Mainly in festivals, customs and so on. Such as Mount Taishan Mountaineering Festival, Weifang Kite Festival, Jinan Qianfoshan Temple Fair, Heze Cockfighting and Sheep Fighting Competition, Zibo Lantern Festival, etc.
3. Interesting local culture and art, cooking flavor, etc. For example, Yangjiabu New Year pictures in Weifang, Bruhu in Jinan, Jin Lu handicrafts in Juancheng, wickerwork in southern Shandong, clay figurines and cotton figures in Heze, etc. Confucius and Manchu banquet and Qingdao seafood, etc.
4. Rural labor force with traditional characteristics. The ancient farming and working methods still remain in remote villages, and some areas are even in the primitive working stage. Under the influence of modern civilization, they have a new strong attraction for tourists. Such as donkey and horse grinding, old cow grinding, wood weaving, handcart, small grinding bean curd, catching crabs, driving ducks, driving cattle and sheep, etc.
3. There is a general lack of planning and planning
4. Lack of tourism talents, single management mode, chaotic management and irregular service. Rural tourism managers are relatively few and lack systematic and effective training. In fact, many of them are village cadres or local farmers. The quality of employees is generally low, and their management is extensive, which has fallen into a vicious circle of neglect of management, low quality and low income, which has seriously restricted the development of rural tourism.
3. There is a general lack of planning and planning. Many projects are launched blindly, and the humanistic traces are too obvious in the development, and the urbanization tendency is obvious, which impacts the local folk culture and affects the characteristics of rural tourism.
4. Lack of tourism talents, single management mode, chaotic management and irregular service. Rural tourism managers are relatively few and lack systematic and effective training. In fact, many of them are village cadres or local farmers. The quality of employees is generally low, and their management is extensive, which has fallen into a vicious circle of neglect of management, low quality and low income, which has seriously restricted the development of rural tourism.
Problems in the Development of Rural Tourism in Shandong Province
1. I don't I don't know much about rural tourism. Most rural tourist attractions are purely agricultural sightseeing, and most rural tourism products fail to truly reflect all aspects of rural tourism.
2. The development and operation of rural tourism are scattered, the brand effect is poor, the scale is small, and the brand awareness of operators is weak. One-sided emphasis on the development of rural natural resources, while ignoring the development of local culture, rural folk customs and other cultural connotations.
Weifang Yangjiabu New Year Picture Kite Folk Custom
Weifang kites originated in Yangjiabu village in the early Ming Dynasty. At that time, the villagers had the carving technology of woodcut New Year pictures, and used their spare time every spring to draw various patterns with paper and pigments printed on New Year pictures to make kites. At first, it was just for entertainment or gifts to relatives and friends, and later it gradually developed into a commodity. During the Qianlong period (1736- 1795), kites had become an important local handicraft industry.
In the Ming Dynasty, Weifang kites were mainly board kites, and then gradually formed a series of shapes, mainly hard-winged kites, with a long string of centipedes as the most (more than 360 meters long), with smart soft-winged kites and grotesque tube kites, as well as stories about people, animals, fish and insects. Although its binding method is simple, ranging from three pieces of bamboo to seven pieces of bamboo, it pays attention to the uniformity of bamboo pieces, the symmetry of skeleton, the knot of center of gravity, simple image, bright colors and strong contrast. It has the characteristics of smooth takeoff and high flying height.
At present, there are nearly 100 families specializing in kites in Xiyangjiabu village, with more than 300 kinds of kites and an annual output of nearly one million kites. However, in recent years, due to the consideration of production cost, the traditional cultural connotation has been ignored, and nylon cloth and carbon steel pipe have been used instead, losing the traditional skills and local characteristics of Weifang kites.
Third, how to develop rural tourism.
According to the urban development planning or rural tourism development planning.
1. Discover, recognize and create rural tourism resources.
Divergent thinking exercise (brainstorming): Think about it, which one of the rural production and life may be attractive to urban tourists?
2. Preparation before the development of rural tourism projects (page 27 of the textbook)
(1) Location of Tourism Project
(2) social environment survey
(3) regional economic survey
(4) resource investigation
(5) Tourism market survey
3. Development of rural tourism projects
(1) project positioning-project positioning, landscape characteristics positioning (main landscape), tourist market positioning, product function positioning, service facilities positioning, key subprojects positioning, development subject positioning, management subject positioning and development opportunity positioning.
(2) Design and development of rural tourism products.
The project design is-farmhouse, tourist village, leisure agricultural park (field), ecological park, ethnic customs park, etc.
Design and planning of tourist routes
4. Rural tourism marketing
Who are our competitors?
Why marketing?
Who will do the marketing?
Is there a clear image of rural tourism?
Who are our customers? (market segmentation)
20 10 to 20 12 Development of Rural Tourism It must be mentioned that the development of rural tourism is also a rural revitalization plan put forward by the Chinese government in recent years. With the vigorous development of China in recent years, industrialization has reached a high level, followed by China's urbanization, which is close to 60%. With the development of industrialization, a large number of rural young and middle-aged laborers have flooded into cities to settle down and find jobs, which has led to the hollowing out of rural areas and the depression of rural lack of young and middle-aged laborers. From the perspective of long-term development strategy, industry and agriculture must develop in harmony, and both are indispensable. Therefore, at this time, from the national strategic level, it is timely and necessary to make efforts to revitalize the countryside.
I am a farmer who was born and raised in the countryside, and now I work and buy a house in the city. From the bottom of my heart, I still hope to return to rural life in the future, because I am attached to rural life and because I belong there.
China is rooted in American traditional culture in rural areas, and the focus of developing rural tourism is to explore traditional culture. Vast rural land, green mountains and green waters, unpolluted environment, poetic pastoral life, and agricultural civilization lasting for thousands of years. The future direction of rural development is to promote rural tourism and protect rural ecological environment and livability through ecological agriculture. Because rural areas mainly export agricultural products, the development and construction of rural areas are doomed to be different from those of cities. For rural areas, some places can be modernized, while others can't. For example, roads in rural areas must be built very conveniently. Our government has done a good job in this regard. Now, every village in China is basically connected with cement roads or asphalt roads. In the early years, the slogan "If you want to be rich, build roads first" was finally realized. The original rural historical and cultural landscape can be modernized, and it will lose its original meaning. Even reform is a protective reform.
To revitalize the countryside, we must also uphold the concept that agricultural products come out, people come in and people can come in, and develop rural tourism. How can rural areas attract foreigners to come in for consumption tourism? In fact, if you ask someone who has lived in the city for a long time, there will be a simple answer. They will say: I like the blue sky and white clouds in the countryside, I like the slow-paced rural life, and I like Chai Men chickens and dogs in the countryside; Like rural green food, like the humanistic relationship of rural neighborhood clans; I like the traditional folk culture in the countryside. So it is a very systematic and comprehensive thing to do these things well in rural areas. Now that the government has invested enough funds and policy support, farmers should have enough confidence to change their old thinking.
The countryside is a treasure trove of geomantic omen, and each place can create its own regional business card according to local regional characteristics and traditional human history. For example, Xiaogang Village in Fengyang, Anhui Province is the birthplace of the household contract responsibility system in China. By developing rural tourism, you can see modern ecological agriculture here; You can experience the old-fashioned traditional farming pictures of Niu Geng's hand-cranked hoes, and you can also enjoy the pleasant life scenes of thatched houses with fences. Huayang Valley has shown you Shen Hao, the leader of all-round contracting in the new period and an outstanding village cadre, as well as the villagers' spirit of bold exploration and hard struggle in Xiaogang Village. Xiaogang has such a unique rural cultural history, which attracts tourists from all over the country to visit and makes Xiaogang develop its own rich local farmers through rural tourism. Therefore, the success of Xiaogang village in developing rural tourism is also a mirror that can be used for reference. Of course, every village is different. The development of rural tourism needs the local government and farmers to actively explore and practice and find a suitable development model.
Finally, I sincerely hope that every village in China can prosper and farmers can live and work in peace and contentment!
4. Market positioning of rural tourism
Tourism can be divided into the following three categories:
First, the types of tourism resources
Natural tourism resources: horses
The types of rural tourism can be divided into: sightseeing farm, sightseeing pasture, sightseeing fishing village, sightseeing bird garden, country park, scientific and technological sightseeing, pastoral sightseeing and green ecological tour.
Three. Types of ecotourism
Eco-tourism refers to tourism activities based on ecological environment protection. Its main body is those tourists who care about environmental protection, pursue returning to nature and want to know the ecological conditions and ethnic customs of tourist destinations. Eco-tourism products are emerging tourism products that have developed rapidly since 1970s and 1990s.
Its main characteristics are high knowledge requirements, strong participation experience, wide tourist market and many market segments (such as forest tourism, agricultural tourism, rural tourism, camping tourism, adventure tourism, folk tourism, environmental protection science tourism, etc.). ).
Therefore, eco-tourism is the mainstream of the development of world tourism products in 2 1 century, with good development prospects and potential.
5. Market background of rural tourism
Visitors to Langzhong, Sichuan are interested in the human geography of Sichuan and China and the history of the Three Kingdoms.