Theme scheme of May Day clothing activities
Theme scheme of May Day clothing activities 1 I. Theme of activities
New shops, new gifts and new fashions.
Fashion, discounts and gifts have been added to the new store.
A new fashion store is a good gift for meeting each other.
The new store opened, exquisite and fashionable.
Second, the activity time
Activity cycle: from the opening date 10 days (the key is the first 5 days)
Choose Saturday or Sunday, preferably a holiday.
Third, the object of the activity
Women in all walks of life aged 25-40;
This activity will also attract some men's consumption through promotional gifts's choice.
IV. Activities (Happy Shopping Chain)
Happy opening series plan suitable for 40-60 square meters stores.
Double happiness, the door is empty:
Give a beautiful souvenir when you enter the store (you can also give a DM brochure)
Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.
Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):
During the activity, all shoppers will be given a pair of "28 yuan pure cotton socks";
During the activity, if you buy over 258 yuan, you will get a beautiful pearl pen from 48 yuan.
If you purchase more than 368 yuan during the activity, you will be given a set of exquisite notebooks with a value of 100 yuan;
Anyone who buys more than 488 yuan during the activity will be given a belt with a value of 138 yuan;
Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.
Verb (abbreviation of verb) material integration
1, theme poster outside the store: (choose a theme)
Xindian xinlixin fashion
The new store has added fashion, discounts and gifts, gift planning and copywriting.
Fashion new shop Hao Li Xiang Jian
New store opening, exquisite and fashionable.
Dianjing fashion Sanjiang Jingxi
2. Signs:
Positive theme advertising words, negative opening or new product listing.
3. Yi Labao or booth should unify the theme of activities and posters.
4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.
5. Theme of the activity
6.DM leaflets are the same as posters.
7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.
8. Others: business cards, gifts, VIP cards and ribbons.
Sixth, the terminal environment.
1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of xxx brand personality theme terminal, consistent with the style and tonality of image promotion.
2. Soft environment: shopkeepers and cashiers in specialty stores, their gfd and service level should complement the brand image of xxx.
Theme scheme of May Day clothing activities 21. Promotion purpose:
Use the May Day holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate the activity of channels, and effectively grasp the customer information of consumers.
Second, the promotion target:
Target consumer groups of Xxx
Third, the promotion time:
20xx From May/Kloc-0 to May 3, the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.
Fourth, promote the city:
National xxx retail store. Large-scale promotional activities are mainly located in third-tier markets and cities with poor sales performance, which can not only avoid large-scale damage to the brand image, but also greatly enhance xxx's local sales performance and popularity.
Verb (abbreviation of verb) promotion mode:
Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.
Popularization theme of intransitive verbs:
It's fun to visit for three days, and I'm happy every day.
Subtitle: Four gifts surprise you.
Seven, promotional products:
Xx series special products
Eight, promotion operation:
Promotion strategy:
In order to complete the seasonal clearance work years ago, this promotion activity takes giving profits to consumers as the main operation means; In order to show the integrity of xx brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales;
Promotion form:
This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:
1, once you buy it, you must send it! (First gift)
If you have ever bought xxx products, you can get a pair of colored cotton socks by accumulating 300 yuan shopping vouchers at the business outlets.
2, buy now, send it right away! (second gift)
On May 17, designated products will enjoy the Happy May Day price! The new product is 8.8% off. Please see the price tag of May 1 day for details. Buy any xx products and send a pair of underwear to 200 yuan, and then send them after folding!
3, special offer, special delivery! (the third gift)
The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.
4, even if you don't buy it, you can still send it! (the fourth gift)
Attract female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.
Rule setting: Even if you don't buy anything, you can participate in the lucky draw as long as you are willing to fill in the customer information.
Prize setting: The first prize is 400 yuan's beauty and skin care products (which can also be changed into xxx products with higher value).
Second prize xx colored cotton underwear or equivalent xx products.
A pair of third-prize xx socks or equivalent xx products.
Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation.
This activity is aimed at female consumers.
The first prize is purchased locally by the dealer, the number of the second prize and the third prize is set by the dealer according to the usual sales situation of local xxx, and the lottery box is purchased by the dealer. The customer information card used in the lucky draw can be made into the size and material of a business card, which is made by the customer himself.
Customer data card design (lottery card) reference:
Note: Those who buy special products will no longer participate in the gift-giving activities, and those who buy special products and participate in the gift-giving activities can also participate in the lucky draw. Buying gifts refers to buying genuine products, how many new products are available, and giving a set of underwear or sweaters. Some gifts can be selected from special products, which are specially used for giving gifts.
Requirements for the terminal:
1. Strong ability to organize customer activities, willing to invest and cooperate.
2. There are a lot of stocks before the May Day activities, and there are certain advertisements before the activities.
3. Strictly follow the promotion price set by the company. If you can't sell at the unified promotion price, the company will severely punish you.
Preparation of promotional materials (each activity point):
1, flag 16-20/10 square;
2.dm flyer 1000/ point
3. Poster 1/ point
Note: the company can make flags, dm sheets and posters in a unified way. The marketing manager should communicate with customers in advance, make statistics, and report each quantity to the company's customer service department before April 15, so that the company can arrange printing in time.
Nine, large-scale promotional activities:
1. During the activity, the activity site will send sales staff to distribute dm sheets at the gates of major shopping malls;
2. On April 18, at the event point, the shops or monopoly points will be closed, and the theme flags and posters will be hung at the shops or monopoly points to attract consumers to stop and watch and set off the theme activity atmosphere;
3. Place a theme background and content description material (X-box or other materials) in an eye-catching position of each monopoly point;
4. The activity area should be at least 50 square meters. You can choose the open-air square in front of the mall or walk, or you can choose the activity square in the mall. Because there are many brands and manufacturers engaged in May Day activities, the venue should be negotiated in advance, and the sooner the better.
In order to strengthen the attraction of the event and the atmosphere of the scene, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful.
Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. There are several models around the runway, floats 10-20. All the goods are placed between the float and the T-platform. All available places at the scene should have xx advertising pictures to create a good scene atmosphere.
X. Personnel arrangement:
This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:
1, dispatch personnel on a single page
During the activity, dm leaflets are distributed every day in the channel with the largest traffic in the activity venue during business hours, which is responsible for transmitting the first-hand information of the activity to female consumers. Requirements are: good image and temperament, neat dress, and obvious signs of xx.
2. Lottery managers:
In order to ensure the orderly lottery, it is necessary to designate a special person to manage the lottery box, lottery tickets and prizes to avoid unnecessary disputes and affect the brand image.
3. Activity inspector:
During the execution of the activity, xx Region will send personnel to inspect the activity. If any deviation is found in the operation of dealers in various places, it will be adjusted immediately to ensure that the activities in various places are carried out simultaneously.
Theme scheme of May Day clothing activity 3 I. Purpose of the activity
1, showing the strength of X-suit.
2, further expand publicity, through the spread of the media, improve the public attention of enterprises.
3. Take this opportunity to further strengthen the relationship between enterprises and local political and business celebrities.
4. Create necessary news points to form a high-density comprehensive communication effect.
Second, the activity design
1. Time: May/morning of kloc-0/Sunday/0: 00.
2. Theme: "Vibrant, dynamic and playful" x Leisure world for men and women.
3. Location: X City Commercial Plaza
4. Scale: large-scale, directly involving more than 300 people.
Preparatory work:
(1) Participant invitation
(2) Invite relevant media reporters to participate in the activities.
(3) Prepare publicity materials for the ribbon-cutting ceremony.
A. Brochure of this activity, activity introduction
B.x leisure clothing information (CD information displayed by X Group-presented to guests)
Written materials (news media-press release of about 500 words)
(4) Prepare activity supplies
A.200 gifts (commemorative gifts printed with X LOGO are provided, and guests are treated differently from ordinary guests).
B. audio-visual lighting equipment
C. Travel expenses of journalists are 500 yuan per person.
D. provide participants with 3 boxes of drinks.
E. During the activity, X's clothes will be provided to activists for publicity and display, and will be used as prizes for the winners.
5. Site layout
A. Internal layout of venues
Construction of background board and exhibition platform in main activity area
Two national flags of Yi Labao were placed in the product exhibition area to show the product image and increase the atmosphere of the event.
Set up a product display area for X casual wear (explained by X technician).
Ceremony equipment in place (including lighting and sound)
Build a ribbon-cutting platform (for guests and leaders)
Hanging banners above the ribbon-cutting table
B. the external layout of the playground
Make and place signboards of 2 event venues (indicating parking lot, VIP lounge, ceremony hall, etc.). )
Two national flags of Yi Labao were placed at the base to increase the atmosphere.
Arrange VIP lounge
Lay a red carpet on the main sidewalk.
The girls' drum band is playing outside.
Hanging banners outside the venue
Off-site arrangement of flower baskets
There are three red balloon arches outside the venue.
There are eight big red balloons and eight celebration banners hanging outside the stadium.
C. Layout of movable doors
Layout of guest sign-in desk. The scale of the ceremony is large, and the two check-in desks are located on both sides of the entrance of the ceremony hall, which are set as guest check-in desks and media check-in desks (distinguished by placing sign-in cards).
Put a pot of flowers, 1 copper coins and four sign-in pens on the sign-in desk (used to collect business cards of journalists and guests respectively).
After signing in, everyone will have two hostess.
A slightly larger guide board will be set at a distance from the sign-in desk, which will specify the name of the ceremony in detail.
D. Layout of ribbon-cutting table
Banner above the stage
Background version of ribbon-cutting platform
Set up projection cloth and projector, and play the display of X-suit.
Infinite microphone, scissors, ribbon, color head tray
E. Service personnel
Miss Etiquette 10 (including 4 people at the activity gate).
Moderator 1
30 women's drum bands
6 technical support personnel
4 photographers and cameramen
There were eight waiters in the ceremony.
Other service personnel of the organizer: 10.
F. Information preparation and other meeting preparations
Gifts (divided into two grades, distributed to ordinary guests and guests)
Conference materials, promotional materials and information kits
Distribution of journalists' travel expenses
Miss etiquette ribbon 10
Guest corsage 20
Yi Labao hung four flags and placed them around the venue and the sign-in desk.
3 attendance cards, including 1 reporter, 1 guest, 1 guest.
2 banners (hanging on the basic door and ribbon-cutting platform respectively)
Three sign-in books and eight markers.
Design and manufacture of background board
G Among them, the work to be confirmed by X Marketing Department includes:
1, gifts and prizes
2, ribbon-cutting materials (invitations, invitations), corporate and product promotional materials, information kits.
3. Travel expenses of journalists
4. Invited guests, ordinary guests and journalists
6. List of leaders who cut the ribbon for the event.
Third, the activity process design
1, activity preparation stage:
Before 09: 50, the guest motorcade slowly passed through the flower basket and balloon arch bridge and followed the road signs to the parking lot. Guests will be received by the X staff and directed to the Vip room (VIP lounge), where they will have a rest and the room will be filled with drinks and X brochures. At the same time, the women's drum band outside the venue is playing a jubilant movement to set off the atmosphere.
Registration begins at 09: 50
There are two sign-in desks at the ribbon-cutting place, 1 for reporters and one for guests, guided by two hostesses and signed by hand.
(The lights are on, the background music is excited and cheerful, and the projector plays X images and the product display VCD)
2. The second phase of the activity:
10: 00 Jane
The bride price begins (the audience darkens, the X promo stops, and the host announces the start of the ceremony)
10: 05 Relevant leading guests delivered speeches in turn.
10: 30 Leaders cut the ribbon.
N Moderator: Thank you for your wonderful congratulations. Now, please pick up your scissors and start cutting the ribbon.
The audience focused on the ribbon-cutting platform, and the music was full of excitement and joy. The hostess cut the ribbon with one hand and walked onto the stage with the other, standing on the right side of the guests in turn. At the moment when the colored balls fell, ten thousand ribbons and colorful sheep fell from the sky, and the women's drum band played neatly and powerfully. Note: If ribbon-cutting activities are really needed, there should not be many ribbon-cutting people (including eight people). For the sake of solemnity, traditional ribbons should be replaced by ribbons.
3. The third stage of the activity (also the climax stage):
10:40x: 40x Clothing start:
① Leisure show: skateboarding performance
② "Couples Pairing for Grand Prix" activity
1 1: 00x Clothing products are displayed and sold.
Nx clothing: After seeing the future planning of X clothing, I believe all the guests will have great interest in X clothing.
Let's invite all the guests to enjoy the products of X clothing.
(The audience was in complete darkness, and the small lights on both sides focused on the product exhibition places covered with red cloth on both sides of the ceremony, and the red cloth slowly fell, revealing the latest exhibits of X clothing and casual fashion clothing on both sides) (background music "treading on thin ice" sounded) 12: 00x General Manager X announced that all the clothes sold today and 200 pieces of X brand clothing would be donated to X Welfare Institute for the Disabled, and the leaders of X Welfare Institute for the Disabled accepted donations from the company leaders at the scene. At the same time, put a sign: "Give your love to X disabled people, X movement is in action."
12: 30 organized the landscape of X clothing brand represented by X disabled children, which brought the activity to a climax.
4. The fourth phase of the activity:
19: 30 celebration reception
N Moderator: Distinguished guests, ladies and gentlemen, at this extremely exciting moment, let's raise our glasses and wish the people of X and X a successful development.
(The audience focuses on the side door, and the music is exciting and cheerful. Miss manners appeared from the pyramid full of goblets. X Pack and local leaders and celebrities from all walks of life each open a bottle of red wine and fill it from top to bottom until the bottom is full of red wine. The hostess filed out and presented a glass of red wine to each guest. Everyone drank a cup of celebration wine in a thick and joyful atmosphere, which pushed the ceremony to a climax. )
19: 50x Leader's Speech
Moderator:
Ladies and gentlemen, we'd like to invite X, the protagonist of this reception, to speak.
Nx clothing:
Thank you for attending this important ceremony and welcome you to the reception tonight as agreed. This year is an unusual year for X-suit, and it is the beginning of a new year. A good beginning is half the battle. With your support, we have made great progress and success.
Theme scheme of May Day clothing activities 4 I. Theme:
Happiness throws the ball, and the next one belongs to you.
Second, the activity time:
165438+ starts at 0 am.
Third, the site preparation:
1, music playing (first of all, warm up the venue, create momentum with music, attract the masses, gather a certain number of people, and set off the atmosphere at the scene),
2. The sunshade is set and the staff is present.
3. hang up the propaganda slogan.
Main activities
There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.
Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.
Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.
Rules and requirements:
Send to the left -5 yuan voucher (valid for one month).
Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)
A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)
The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.
Special coating requirements:
1, with bright colors and obvious patterns;
2, the pocket should be big and deep;
You must hang up your coat before the activity (where to hang it is tentative)
Fourth, the specific promotion plan
Option 1:
For one person, the original price of the first item is 20% off the second item. For two people, the first one is 10% off, and the second one is half price. More than three people (including three people) are all 60% off.
Option 2:
Consumers who buy clothes in our store on that day will give 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount or 20% discount and points, and the higher the points, the lower the discount), so as to firmly grasp customers, firmly grasp customers' hearts and improve long-term repeat customers.
Theme scheme of May Day clothing activity 5 I. Purpose of the activity
During the May Day period, retail, catering and other industries are bound to usher in the peak consumption period, which is also the peak of promotional activities. It is also the best time for us to promote industrial sales and display brand promotion through promotional activities.
Second, the theme of the event
Win in the spring, convey your heart, and there are countless surprises.
Three. Scope of activities and product introduction activities:
Product introduction of all goods (except accessories) in the store:
Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.
Fourth, activity planning.
(1) Activity time: 20xx.02.10 —— 20xx.02.25.
(2) Location: Mason Fengjie Store
(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.
(4) Main activities and processes:
From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason vip card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.
In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.
Prizes:
Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau.
During the activity, the sales staff of each specialty store will promote the sales.
Verb (abbreviation for verb) activity budget:
Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.
Effect evaluation of intransitive verbs;
Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and at the same time greatly enhance the influence of Samma brand and let more consumers trust xx.
Theme scheme of May Day clothing activities 6 I. Theme of activities:
Romantic May Day Warm xx
Second, the activity time:
April 20-May 20
Third, the event background:
After the Spring Festival, May Day will be the second peak season for sales. Tourism Festival, Horticultural Exhibition, Economic and Trade Fair and the opening of Shenzhen Xinyijia Supermarket are all new market highlights. The urgent task is to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of the enterprise.
Four. Activities:
1. Reward shopping promotion. Consumers who shop in xx can take part in the lucky draw by means of telephone service number, short message, etc. with the shopping receipt and ID number of that day. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is relatively narrow and the prize value is high, so mopeds can be awarded. The lucky draw ceremony was held in xx Square to promote and stimulate purchases. The telephone fee income is divided into four or six parts, about 2000 yuan per month, which can be used for prize-winning expenses. See the cooperation agreement for details.
2. "Collecting wind in xx, refreshing this summer"-Zibo XX second air conditioner.
(1) Buy a lucky draw and give each other air conditioners. Users can enjoy the preferential policy of lucky draw when they buy cabinets or hang up in xx Shopping Plaza, that is, they can enjoy cabinets if they buy cabinets with prizes. This activity is limited to some brand models.
(2) Sales ranking. Xx Shopping Plaza, together with Consumers Association and other relevant departments, ranks the air conditioners sold in xx Shopping Plaza from April 20th to May 20th according to the number of purchases, and will release them through the media to guide consumption.