How much do you know about opening an online store?
1. It is convenient and quick. You don’t need to go through the process of decoration, procurement, etc. that ordinary stores must go through. You can open an online store with just a few clicks of the mouse and keyboard.
2. The transaction is fast. After the buyer and the seller reach an agreement, they can pay for the transaction immediately and deliver the goods to the buyer through logistics or express delivery.
3. It will not cause large quantities of goods to be pressed. You can not have a physical store, but just open an online store, because there is no need to press goods, which is also an attractive feature of online stores.
4. It is easy to take care of. You don’t need to ask a clerk to visit the store and then go all the way to stock the goods and place the shelves. Everything is done online. When you see your goods removed from the shelves, you only need to click. You can restock the goods with a click of the mouse.
5. There are various forms. No matter what you sell, you can find a suitable form. If you have relatively large funds, you can choose to use a general online store program to build it, or you can choose a better online store service provider. Merchants register and then trade.
6. Trust is the most important thing. Online transactions cannot provide real personal experience, so buyers often prefer to trade with merchants they trust more. Therefore, if the first transaction goes well, the buyer’s return rate will be higher. [Edit this paragraph] Preparation for opening an online store. Opening an online store means having a website with online shopping capabilities. Therefore, you must first have the basic infrastructure of a website: website space, which can be a virtual host, an independent host or a VPS host domain name database. For static websites, there is no need to have a database, but online stores must use a database to store products and customers. , orders and other information online store system is a set of software programs that run on the website server. In order to manage the website, you need to equip your computer with some software, the most important of which is ftp software. ftp is a network tool that allows you to manage files on your web space. Common ftp software includes flashfxp, cuteftp, etc. The most important thing is your supply.
Online store system
Online store system: Mainly a third-party independent online store system that emerged after the rise of online stores. Some platforms can no longer meet all the needs of online merchants. It has the characteristics of ease of use and convenience. Features such as practicality, flexibility, and independence.
Online store system development language:
NET is the main platform promoted by Microsoft and is currently becoming popular. There is a strong trend to replace it with jsp, and the prospects are very optimistic. At present, the .NET online store system that is doing well in China is XpShop.
JSP is mainly used for large WEB sites. For example, portal websites, corporate and government website management systems, etc. Various frameworks and technologies are mature. The current mainstream website building system, such as the recently launched Eshop online store system in China, is developed based on the JAVA platform and is committed to providing online sales solutions for enterprises, covering corporate e-commerce network sales platform software service systems.
PHP is similar to ASP, but the situation is much better than ASP. The security is relatively good. occupy a certain share. For example, ShopEx, the online store system with the highest market share in China, is based on PHP technology.
The recommendation here is of course the .NET system. There is nothing wrong with following Microsoft. For example, the better ones in China now all use .NET. For example, JD.com, Newegg, Vanke, and PPG all use .NET.
[Edit this paragraph] Online store production process (1) Online store registration
1. Register as a member
2. Fill in the store opening information
3. Verify the information, Screen online stores and open trials
(2) Important steps in online store production
1. Domain name
2. Main projects (online store keywords)
3. Company name
4. Company profile
5. Category navigation
6. Information title
7. Information details
(3) Other contents of online store optimization
1. Publishing and management of blogs
2. Uploading and management of information files
3. Payment and delivery management
4. Friendly link management
5. Management of survey topics
6. Management of rolling advertisements
(4) Online store post-maintenance
Refresh online store rankings, update online store data, renew information, publish new information, reply to messages, increase pageviews [edit this paragraph] online store Operation: A good online store operator needs to pay attention to the choice of online store service providers and service forms: choose an online store service provider or open an online store yourself; also choose the source of goods and the processing and placement of product pictures after loading. ;Then there is the store decoration of the online store; communication with customers; secure transaction process and so on.
Three steps to operating an online store
1. Select the business direction
Opening a store online is completely different from opening a physical store offline. Offline, as long as the location of your store is not too bad, a small business can do well. Even if you sell very popular things, you can still make a lot of money. To do business online, you have to find a new way. Generally speaking, when selling online, it is best to find things to sell that are not easily available offline (for example: special handicrafts, limited edition treasures, brand-name clothing, electronic products, etc.), so that dedicated enthusiasts can He will find you in the store. If you cooperate well with him, the business will flow smoothly and you will keep coming back. Choosing special products that are not easy for others to find is a good start. Only by ensuring that the products are of high quality and low price can you retain your customers.
Step 2: put the goods on the shelves and price positioning
Selling online, there is no pressure of store rent, no worries of industrial and commercial taxes, and no harassment of the underworld, so as long as we can If you have a good source of goods, you can earn just one dollar, which is very easy. Therefore, the price must be cheaper than offline. Don’t be too shady. Refer to other people’s prices and try to be as cheap as possible. In this way, many customers who want to save money will come in. If you serve them better, these customers will Become your long-term customer again. After selecting the product, you must get a detailed product description. In some sellers' stores, product descriptions are quite simple, with just a few words and sentences, confusing the viewer. In this case, the image quality will be compromised. A good description is more than just an explanation. It reflects the seller's respect for the buyer and his/her own product. A good product description not only attracts knowledgeable buyers, but also provides guidance for those who don't know much about it. Offer help to newbies who are interested in your product and get them interested in what you sell so they can fall in love with your store. In particular, a detailed product description will make every customer feel that the seller is an expert, which will increase their trust in you and the product.
Step 3: Open the business and accept customers, based on integrity
2. Supply of goods
How can we find the supply of goods at low prices?
1. Act as a market hunter
Pay close attention to market changes and make full use of product discounts to find low-priced sources of goods. Take the famous brand clothes that are very popular online for example. Sellers often find high-quality brand clothes during the season change or in sales, and then resell them online, taking advantage of regional or time-space price differences to obtain sufficient profits.
2. Pay attention to foreign trade products
If you have a familiar foreign trade manufacturer, you can get the goods directly from the factory.
There are many good things among the remaining products of foreign trade orders. Most of these products only have 1-3 pieces. The styles are often the most popular next year or now, and the prices are only 40-30% off the shopping malls. They are very marketable.
3. Buy brands’ overstocked inventory
Some brands have a lot of overstocked inventory, and some merchants simply sell all their inventory to full-time online sellers. If you have enough bargaining skills and can buy their inventory at a low price, you will definitely get huge profits.
4. Get foreign discounted products
Foreign world-class brands are very cheap on the eve of seasons or holidays. If the seller has relatives or friends abroad, you can ask them for help and get attractive discounts to sell online. Even if the selling price is 40 to 30% off that in traditional shopping malls, there is still a profit margin of 10 to 40%.
5. Wholesale goods
Be sure to visit regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai. Not only are you familiar with the market, You can also get very cheap wholesale prices.
After finding the source of goods, you can try selling a small amount of goods first. If the sales are good, you can consider increasing the purchase quantity. On the Internet, some sellers have a good relationship with their suppliers, and they often purchase goods only after the goods are sold. This will neither occupy funds nor cause a backlog of goods.
In short, no matter what channel you use to find sources of goods, low prices are the key factor. Once you find a source of high-quality and low-priced goods, your online store will have the foundation for success.
3. Product naming and after-sales service
1. Choose a good name
The product name should summarize the characteristics of the product in as concise language as possible and strive to be standardized. , people can roughly understand the basic information of the product at a glance, and it is easy to find from search engines.
The general format is: brand + product name + specification + description
For example, the product name of "15ml Lancome oil-free radiant nourishing eye cream" should at least be: Lancôme (brand) + Brilliant Nutritional Eye Cream (trade name) + 15ml (specification) + (oil-free type) description, that is: Lancome Glory Nutritional Eye Cream 15ml (oil-free type).
A variety of so-called "personalized" symbols should be avoided in product names, such as ●★▲■. First, it feels unprofessional and like a small vendor, which greatly reduces trust. Second, some symbols may cause the product name to not display properly.
2. Pictures determine whether you will fall in love at first sight
Product pictures are the first impression you give to customers. A vague and colorful product picture gives people a very bad feeling, just like an unclean face, which cannot attract her attention. Pictures can be searched online. Most manufacturers now have their own websites, and you can select pictures from their product introductions. In addition, you can also scan product manuals. The pictures scanned at a suitable resolution will be relatively clear. Both methods are quick and beautiful. If it still doesn't work, it's best to find someone with better photography skills to take the photo. You can also use image processing software to modify it afterwards to achieve good results. It would be better if you spend a few weekends learning "makeup tools" such as PHOTOSHOP to beautify the pictures before going out.
3. Greet you with a smile and be quick with your hands and feet
Finally, someone took a fancy to your baby, and took out the money from the wallet that was so difficult to open to order your baby. It goes without saying that orders should be processed as quickly and efficiently as possible and with good customer service. Not only that, it is very likely to bring you unexpected gains: the publicity effect of word-of-mouth cannot be underestimated. It does not require you to spend a lot of words to win people's trust, and it is very likely that one-time dedicated efforts will be rewarded in the long term.
4. Establish emotional contact and build a good relationship
For customers who have purchased your goods, you can make regular return visits, such as asking the customer whether they have received it shortly after delivery. Ask customers after one month if they are satisfied, and after two months if you have any suggestions or if there are other needed products to make customers feel that you value them, and to cultivate their consumption habits.
Once you get used to buying things from you, a voluntary publicist will become available.
Online store promotion:
Effective and concise 15 online store promotion methods continue to expand on the above basis 1 Search engine promotion GoogleYahooMSN Baidu Yisou 3721 Sohu NetEase China Net 21st Century Search
2 Registering a good store online store alliance can better expand the scope of promotion
3. Link exchange, text link and picture link, and exchange of prominent positions on the homepage
4 Online advertising: banner ads, pop-up ads, ad exchanges, spam.
5QQ group messaging, use mass messaging software to publish online store information
6Sign advertisements, publish articles, sign your own URL directly after forum posts, or sign yourself with a hyperlink The name and keywords of the online store
7qq advertisement, advertise on qq or put your own online store information in your personal signature.
8msn advertisement, set a personalized signature related to the online store.
9 Fill the forum and post your own information on the forum or message board
10 Submit the online store to a professional to find online store navigation,
11. Store logins to industry sites and professional directories.
12 article promotion! Mention the online store in the article or introduce it in the form of an online marketing success story! Mr. Wang Tong, the number one Internet marketing planner in China, mentioned good stores and finding online stores many times in his articles, which gave the majority of netizens a new understanding of these two websites.
14 street sign light box advertising not only establishes the corporate image and demonstrates its own strength, but also plays a certain role in promoting online stores.
15 business card promotion. [Edit this paragraph] The operating differences between online stores and physical stores are the same:
★First of all, at least you are a law-abiding citizen hehe~;
★Both need to analyze the positioning and choose the right one The product style that you operate;
★You must have a certain tenacious fighting spirit of being hard-working and never giving up;
★You must have the worst-case mental plan to withstand the possibility of failure. ;
★A certain amount of capital investment must be prepared;
Different:
★Business of a physical store requires registration procedures in industrial and commercial taxation and other aspects before opening the store , which is not currently required for online store operations.
★A physical store requires a large capital investment, ranging from tens of thousands to hundreds of thousands, while an online store can be successfully opened with a few hundred to two thousand.
★If you are not prepared to hire helpers for physical store management, you must invest in it yourself. However, you do not need to consider this when operating an online store, just do it with all considerations in mind.
2. Business risks:
Same:
★Since both have invested money, they hope to get a return, but there is no luck in business. , so there is capital investment risk.
★As long as there is a business, there will be competition among peers. Both physical stores and online stores have a large proportion of duplicate goods sales problems. Physical stores purchase goods in the same city or the same region; not to mention online stores. , you can sell or I can sell, it depends on who can compete with the other; so both of them will be subject to the test of choice by customers when they shop around and eliminate the good and the bad.
★We all have to face the problem of seasonal change of goods and the problem of low and peak seasons, so there is a risk of overstocking.
Differences:
1. Input costs:
Physical store operation: In terms of operating costs, physical stores are undoubtedly very huge, not only having to bear tens of thousands The investment pressure of hundreds of thousands of goods will also cost a lot of renovation costs. If it is a very prosperous area, you may have to pay a certain amount of store transfer fee, plus a few months of deposits, and once it is prosperous, There are a few places where you can't afford to buy anything worth not less than 70, 80, or even 100,000 yuan. Other things you have to pay every month include national and local taxes, hiring costs, electricity bills, water bills, garbage fees, security fees, etc.; as long as After you sign the contract, whether you open the business or not, or whether you sell it on the day you open it, you must first earn the various expenses you share every day and put them aside. The rest is when you really work for yourself; of course There are many people who know business and are flexible and make a lot of money every day. However, if you are inexperienced or not good at business, you may have to worry about the day's business as soon as you open the store every morning.
Marketing Technique 1—Being hopelessly in love with your product, even wanting to buy it yourself!
I often see certain products for sale on the Internet, and I believe that the store or seller will not want to buy them after seeing them. This may sound ridiculous, but it is a taboo that many online stores often commit. Online products are no more touchable, touchable, or trial-ready than physical products, so making consumers have the impulse to buy at the first sight is the first test that every online store must face. In fact, the principle of selecting products is very simple. When you first see the product, you want to buy it yourself, then "it" is right. If you don't even love the product, how can you write dazzling copy? , win the favor of consumers, and how to find enthusiasm in finding new products? Summarizing the characteristics of many successful stores, in addition to their love for money, they usually love their own products most. They are passionate and interested in the products they sell, which prompts them to constantly look for new sources of goods to attract new popularity and increase old customers. The effect of viscosity. Dear online merchants! What is the enthusiasm index today? Tomorrow, you must hold on to your enthusiasm and sprint even harder!
Marketing Technique 2—Make good use of popular topics to increase the popularity of your online store!
Marketing Technique 3—Internet marketing word-of-mouth communication, all online store owners must understand!
Generally speaking, whether it is a physical store or an online store, old customers usually account for 80% of store revenue. To cultivate the loyalty of old customers, customer after-sales service is the most important thing. One of the major characteristics of successful online stores is that they can treat customers who find fault with customers with a normal attitude. They do not waste time and energy arguing with customers to justify returns and exchanges. They always respond to requests for returns and exchanges. Maybe all store owners have overlooked this point. What proportion of customers can account for your customer base? Does this make you find it difficult to achieve? But it is a necessary mentality to open an online store! Only by allowing customers to leave a wonderful shopping experience can you bring endless reputation for your product sales.
Marketing Technique 4 - If you want to do your job well, you must sharpen your tools, and you must not ignore the need to choose a good shopping system
Choosing a good shopping system is like giving customers To provide a good shopping environment, SHOPEX's shopping system not only comes with more than a dozen beautifully crafted free templates, but also comes with a system interface modification mode that is easy to modify. A good shopping system front-end interface is like shopping in a high-end shopping mall. It also provides consumers with a comfortable shopping environment. It will definitely bring direct bonus points to your website's first impression and increase the recognition of potential consumer groups. What's more, other practical functions of SHOPEX are even more powerful for online marketing of online store owners. Sharp tool.
The field of online marketing is very broad, and the adventure of opening an online store is even longer. I wonder if this sharing will bring you some new thinking directions?
Details determine success or failure: Thirty-five details of opening an online store
Details determine success or failure. It is not difficult to understand this sentence, but the difficulty lies in whether we really have the patience. Be so persistent that you can achieve details that you would never notice or think are insignificant. However, it is precisely these seemingly inconspicuous "details" that widen the distance between you and others, bury unforeseen hidden dangers, and even leave unforeseen consequences. The consequences of reversal.
Faced with problems such as slow business, transaction obstacles, customer complaints, and loss of customers, we often habitually complain about the injustice of God and the lack of eyesight in the sky. Why do we not "sympathize" with ourselves while giving "nectar" to others? What's more, The most negative thing is that they do not actively search for the reasons for the existing "situation" in order to adjust and improve it, but they indulge in irritability, impatience, anxiety and complaints that have no effect on any change.
1 Is the product description complete, specific and clear at a glance? (Origin/texture/specification size/color model/how to use/warranty instructions, etc.)
2. Whether the product pictures are clear and detailed (front/back/interior/exterior/special of the product) Partially, etc.)
3. Is your contact information (QQ/mobile phone/email, etc.)/delivery method/bank account number and other important information stated in key and conspicuous places in the store?
4 Will you ignore the "spectators" and only focus on the "buyers"?
5. When talking to customers, are you neither arrogant nor arrogant, with a natural and generous smile (appropriate use of instant messaging software emoticons)? And use basic polite language?
6 Are you sincerely recommending customers from the perspective of customers and based on their consumption needs?
7. In order to close the deal as quickly as possible, are you not seeking truth from facts but bragging against your will, making false promises, or even trying to avoid "flaws" by forcefully buying or stalking?
8 In order to avoid delivery errors and possible conflicts and disputes in the future, after the transaction is completed, is it necessary to reconfirm the relevant information of the goods purchased by the buyer in person? (Name/style/size/number of pieces/color, etc.)
9 In order to avoid shipping errors and possible hidden dangers, have you asked the customer whether the delivery address/name and phone number have been changed?
10 In order to avoid the problem of express delivery charges, have you paid attention to overweight express delivery and communicated with customers in a timely manner before completing the transaction?
11 In order to avoid disputes caused by delayed mail delivery, have you paid attention to asking and understanding in advance whether there is a station that can reach the customer's delivery address?
12. Do you have the courage to "speak ugly things up front" and the risk of losing transactions? Inform in advance that some customers need to come to receive the goods because the delivery place is remote and there is no station.
13 Do you treat all customers equally? Instead of treating one customer favorably over another because of the amount of their purchase or the customer's failure to pay promptly using online payment methods?
14. Have you promised and guaranteed "guaranteed returns and replacements" to your customers with a positive tone and firm confidence?
15 To avoid future disputes, do you remember to remind the buyer to check in front of the courier before signing for it or to print the receipt instructions and affix them to the package?
16 Do you think that small problems are not a problem, as long as they are not serious, and that you are substituting a shoddy product for something that customers may not be able to see?
17 If you sell clothing, will you cut the threads and iron them neatly for customers before shipping?
18 For customers who automatically take photos and pay, will you contact them first to provide instructions (confirm the purchased items/confirm the shipping address/state the arrival time, etc.) before shipping?
19 In order to avoid customer complaints, have you shipped goods quickly without delay?
20 In order to make customers satisfied with your service, do you ensure that the packaging of the goods is careful, firm and reliable regardless of the price?
21When possible, have you ever thought of giving an extra small gift to your customers to give them more surprise and happiness?
22 Will you take the initiative to return one yuan or two yuan received by mistake in the package to the customer?
23After the shipment is completed, do you remember to confirm the shipment in time on the computer and notify the buyer of the express delivery number?
24After receiving the goods, did the customer take the initiative to ask about his satisfaction and other opinions about the goods?
25 When a customer makes a purchase entirely due to a wrong choice and judgment, but questions and expresses dissatisfaction to you, do you use an open-minded and understanding attitude to first admit that it was your work error that caused the customer's regret? Or refute it with reason? Complain in contemptuous words or even bother to ignore the nonsense?
26Have you ever had a customer receive the goods and then happily agreed to return the goods when they were told that they didn’t like the goods or the size was inappropriate? No complaints?
27During important holidays, do you remember to send sincere blessings and greetings to your customers?
28 Do you know the situation of the customers who have completed the transaction? (Write down the characteristics of the customer in the remarks, such as lively personality/refreshing/likes to use expressions/slightly fatter than 165/high/timely evaluation and payment/Liaoning, or Zhejiang/Shaoyu/likes to dress like a lady/teacher/loves bargaining/untimely evaluation Wait?) Will the conversation be smooth next time?
29 In your free time, are you willing to treat customers as friends and patiently listen to customers’ petty complaints, complaints and sighs?
30 When a customer becomes a seller and needs your help, are you willing to provide your warmest help and blessing as always?
31 In the category of instant messaging software, would you record a type of "potential customers" who only have a few words or no transactions? And simply write down their purchasing needs? For example: looking for a large genuine leather bag or fancying a red belt bag in the store but the strap is too short?
32 Will you reply to customers carefully and patiently without missing a single customer message (including baby messages/store messages/instant messaging software messages/E-mail messages, etc.)?
33 In order to prevent customers from thinking that you have poor service or a lazy attitude, will you pay attention to using the "automatic reply" function when you are not next to the computer?
34. Will you accept criticisms and suggestions from customers about your personality, products or operations and then humbly improve them instead of being scornful and angry?
35 Will you proactively offer discounts to your customized customers when their cumulative shopping reaches VIP membership standards without their knowledge?