What's the difference between Amazon brand and trademark?
1. The components of brands and trademarks are different. Generally speaking, the components of a brand are richer than those of a trademark, and the components of a trademark are only static things, such as patterns, characters or their combinations. The elements of a brand are composed of static and dynamic parts. The static part includes name, pattern, color, words, personality, culture and symbols. The dynamic part includes brand communication, promotion, maintenance, management, sales and public relations activities.
2. Brands and trademarks are used in different fields. Trademarks have national boundaries, but brands have no national boundaries. Every country in the world has its own trademark law. A trademark registered in a country will be protected by law only if it is used within the territory of that country. If it goes beyond the national border, it loses the right of protection, which means that the trademark is no longer exclusive.
3. The effectiveness of brands depends on the market, and the effectiveness of trademarks depends on the use of trademarks by all countries in the legal world in a certain period of time. For example, some countries stipulate that the service life of a trademark is 20 years, while China's trademark law stipulates that it is 10 years. If it can be renewed at the expiration date, the brand will be different. Even if the law allows you, the market may not accept you. The vitality of a brand depends on the ability of the market and operators.
4. A trademark must be registered to obtain the trademark right. It is still called a trademark before it is successfully registered, so it is inappropriate to claim the exclusive right. Whether a logo, a name or a combination of the two can become a trademark does not depend on the enterprise, but on the authorized institution of the Trademark Office, which belongs to the law. A brand is different. If a company gives it a name, or asks someone to design a pattern, it can be used as a brand without anyone's approval. Of course, once the brand is selected, try to register it, so as to avoid being registered as a trademark by others after the brand becomes bigger, because only trademarks are protected by law.
5. The extension forms of the two are different. When the brand develops to a certain extent, it can extend from one category to another. For example, Wahaha can go from a nutrient solution to fruit milk to pure water. The extension of the brand has not changed the brand, such as the name, logo and pattern of the brand. However, according to the provisions of China's Trademark Law, when a brand extends to a new category, it must be re-registered as a new trademark. Therefore, the trademark extension must be re-registered and marked for what products.