What is the most expensive liquor in China?
According to reports, the Fenjiu in this auction is specially made by Fenjiu Group with a small amount of Fenjiu protoplasm stored in the early days of the founding of New China, with a history of about 60 years. The lot has a capacity of 4750 ml per bottle, 20 bottles of * * *, and the reserve price is 95,000 yuan. When the bidding price of the first bottle of lots soared to 6.5438+0.8 million yuan, applause began to ring at the scene. When it exceeded 2 million yuan, the audience applauded. In the end, the first bottle of Guozang wine was sold for 2.04 million yuan. It is said that the buyer's surname is Ma, and he is from the liquor industry. He thinks this wine has great appreciation space.
In the end, all 20 bottles of Guozang Fenjiu were sold, with a total price of 30.76 million yuan. Among them, the highest price of a single bottle was the last bottle, which cost 2.09 million yuan. Previously, the liquor auction record was kept by Maotai. In June this year, a bottle of 1959 wheeled Moutai was sold at the Goethe-China Famous Wine Auction for1030,000 yuan. According to the introduction of Fenjiu, the company promised to start shooting in 20 15 years. Of the lots sold, 20% will be repurchased at a price increase of 100% based on the auction price, and the rest will be repurchased at a price increase of 10%. In other words, if the collector wants to trade five years later, Fenjiu Group is responsible for the premium repurchase.
Liquor appreciates faster than real estate.
Mr. Citizen You likes to drink, and he will buy a few bottles of good wine on holidays. He told reporters that 10 years ago, the price of Wuliangye was more than 200 yuan, which was adjusted almost every year. In recent years, it has been adjusted several times a year. Now the price of this Wuliangye has reached about one bottle in 700 yuan.
High-end liquor has always been the leader of the army of price increases, and Maotai and Wuliangye have been competing for prices for many years. Maotai, which was still in 700 yuan/Bottle years ago, raised its price again in July following the price increase of 5438+ 10 in June this year. The price is almost equal to that of 900 yuan/bottle, and will soon exceed 1,000 yuan. Jian Nanchun, Yanghe, Guojiao 1573 followed closely.
Statistics show that in the past two years, the domestic liquor market price has increased by about 32% as a whole, while the low-end liquor market price has increased by more than 50%. According to the marketing director of Nanjing Green Yuhua Liquor Industry, there are two reasons for the frequent price increase of liquor: one is the increase of raw material cost, but this is not the main reason; Secondly, in order to enhance the brand image, manufacturers upgrade their consumption by raising prices. Of course, the production capacity of high-end liquor is limited, and the long-term shortage will also lead to its high price. "Because the price of liquor has been high, many dealers earn the difference by hoarding goods." According to the person in charge, if a dealer spent 6.5438+0 million on wine for three years, it may have become 6.5438+0.5 million yuan now. Seek adoption