Do you think the live broadcast with goods is really a bluff?
Suppose you are engaged in e-commerce industry. If you don't open a live broadcast room and find online celebrities, you can almost lose10 billion.
Recently, I watched the online celebrity demon stock Saturday, and the stock price rose like a monkey, with a daily limit of 15 days and a daily limit of 12!
The Complete Works of Clothes Hangers in 2020 —— Top Ten Brand New Clothes Hangers
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The Complete Works of Clothes Hangers in 2020 —— Top Ten Brand New Clothes Hangers
But there are also many experiences of rollover at the scene. My friend is a self-employed WeChat business. He posted foreign brands and made a batch of cosmetics, and found a domestic factory to process them.
I prepared a lot of things in the early stage, and I thought everything was ready. I also found an online celebrity with hundreds of thousands of fans to broadcast live. The factory promises to deliver the goods within 3 days and can supply 10000 inventory. After the live broadcast, the sales performance is good, but the factory can only deliver 1000, which cannot be exceeded. In the end, a large number of users returned the order, and the store was directly destroyed. This is the scene of a big car accident.
In fact, live broadcast is not a commodity, but a complete set of services behind the commodity!
These big anchors are very thoughtful. Based on your own reputation, you can choose brand cooperation that provides quality services, and the initiative is all in your own hands.
It's not that easy for a small anchor. Many anchors provide services in order to survive, not to mention the price. They can only obey the brand. Even the live broadcast is clearly arranged, and it is difficult to distinguish between true and false.
So, you see, live broadcast is just a shiny package, and what consumers often pursue is: low price, good quality and excellent service.
If the transaction is regarded as a 100-meter race, it is the so-called 100-meter race trading model.
Solve the trust problem of 10 meter.
Solve the price problem of the first 50 meters.
The 90th meter solves the service problem.
Solve all service problems before 100m.
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Suppose you want to buy a pair of Nike shoes, will you go to the official flagship store or xx sporting goods store? Maybe, most of them will go to the former to buy it. Why?
Trust! The premise of trading is the basis of mutual trust!
In addition to exchanging experiences, there will also be trading demand in the community sneaker sector of Hupu. However, the forum is mixed, and no one dares to send sneakers first, for fear of being hacked or receiving fake shoes. More and more people receive second-hand fake shoes, but scammers pat their asses and leave, start over with another id, and some people will continue to pay IQ tax.
Let's think of a trick: otherwise, find the most fair person to help us identify and give him a commission after the identification. Later, the trading model gradually ran up, established a trading circle in the community, and then gradually evolved into the current poison APP.
It is strange that there is no basis for trust between the two sides of the transaction. Trading without trust can make people feel scared, but the middleman solves the crisis of trust.
Recently, Brother Poison started AirPods pro, which is a Christmas gift for Sister Poison. After consulting the price through multiple channels, he finally placed an order in Tmall's official flagship store, but it took 3 1 day to arrive. on the edge of one's chair