What are WeChat Matrix and Media Matrix?
There are many new words such as new media marketing, self-media marketing, IP marketing and founder IP marketing. Founder IP marketing is a word that Yun Song saw in an article in a circle of friends today. A new concept is as simple as making words and sentences. Add the two words together, and then you can fool around, circle money here, and then run away. MD is mentally retarded.
Let's not talk about these useless things. Let's get back to the point. Today we are talking about how the media goes from 0 to 1. The main contents are media matrix and WeChat matrix.
Some friends will definitely say it, so I just want to be a self-media quietly, open an official WeChat account, make a little joke and earn a little money. Is it necessary to understand the WeChat matrix and the media matrix?
The answer is: Yes, it is very necessary. In other words, most outlets from the media have been closed, and the era of UGC (user-produced content) is gone forever. Now is the PGC era (professional content production). If you want to cut people from the media now, you must make a matrix. Otherwise, if you just open an official WeChat account, you will die miserably, and even it is difficult to earn money for eating every day, really.
1 WeChat matrix?
Speaking of matrices, Yun Song mentioned in his last series of articles that the Second Class has now laid out various cities and some vertical fields from the media, such as Chengdu, Beijing, Shanghai, Finance and Economics, and so on. Of course, we may not be able to play like others. After all, we do not have such a team. How to play?
The logic of last year and the year before last is like this. Give a chestnut, blame muxi for selling clothes from the media, haha.
Service number: Xixi women's dress (orders can be placed)
Subscription number: What do those things go with?
Subscription number: collection of Korean male gods
Wechat group: girls who love beauty
First, use the "Korean male gods collection" to expand the flow pool, and use male gods to attract girls, not seeking quality, but seeking quantity. Infinitely find other official WeChat accounts to push each other, or do activities to suck powder, and then flow back to this official WeChat account. After this official WeChat account is completed, it will flow back to "dressing with those things". This is a process of precise return, removing users who can't afford to pay, removing a part of zombie fans, and then directly returning to "Xixi Women's Wear" with "dressing things" and placing an order directly. This logic seems complicated, but it is not.
But this year, WeChat vigorously suppressed these marketing numbers. If we continue to play like this this this year, it will be a bit difficult and we have to change the routine.
How to play? What is the most creative this year? "Personal number+WeChat official account+WeChat group+self-media platform" can also be said to be the concept of joining the community to play. To be an original number, the number of fans is not necessarily large, but it must be accurate, because it is from the media number. If it is still an activity to increase powder, it may be a bit contrary to the original intention of the media.
Let yourself become an expert in a small field and a knowledge-based network celebrity. In fact, this concept has appeared at least three times in Yun Song's articles, but I still want to say that we must play according to this idea.
Other self-media platforms are more about brand exposure and surrounding content precipitation. The meaning is simple. You have made yourself a small IP, or in the same way, you have made yourself a traffic portal and a transaction portal.
2 from the media matrix?
The media matrix does not register all media platforms once, and then push an article to all media platforms. This is not yet. Since it is a matrix, it is necessary to make each self-media platform an ecological closed loop. How to understand it? It's simple. For example, if you do Baidu Baijia number, do you want to post Baidu, Baidu knows, and Baidu Encyclopedia will do it together? If you are a Zhihu, besides answering questions with articles, should you also write a column on Zhihu? Is it necessary to establish a Douban discussion group besides keeping a diary? Make each platform into a closed loop, where the user is, the user can find you nearby, then connect with you, and finally realize the reverse transformation. Then all these self-media platforms are superimposed, which is a self-media matrix.
However, to realize this self-media matrix, it still needs huge manpower and material resources to implement, and it has returned to an original point. You have all the methods and theories, depending on how you implement them.
Do the operation work, never consider the rest, just carry it out and resolutely carry it out.
Remember one thing: action is always greater than thinking. Let's talk about it first, try and make mistakes in small steps, and iterate quickly.