Why is Taobao a cat, JD.COM a dog and ZJS a monkey?

1. Taobao is a cat because: First, Taobao officially explained the meaning of "Tmall": cats are sexy and tasteful, and Tmall online shopping represents fashion, sexiness, trend and quality; Cats are naturally picky, picky about quality, picky about brands and picky about the environment, which happens to be the quality city that Tmall online shopping should strive to build. Second, the name Tmall is used because the pronunciation of Tmall is close to that of Tmall. More importantly, with the development of B2C, consumers need a brand-new synonym linked with Alibaba (Weibo) platform, and Tmall will provide a consumer platform with clearer positioning and style.

2.JD.COM is a dog because, according to Xu Lei, senior vice president of JD.COM Marketing Department, once, Brother Qiang went to a classmate's house to be a guest. A chandelier imported from Europe is hung in the living room of this classmate's house, and the metal texture of the whole chandelier wall is very rich against the light tube.

He expressed the idea of this puppy as the mascot of JD.COM to the top of the mountain in JD.COM. Just in the human world, puppies have a beautiful meaning of loyalty and friendliness, which is completely consistent with the e-commerce concept that JD.COM, a competitor of Taobao, wants to convey to users.

3. The door is delivered by a monkey, because monkeys remind people of sensitive and agile the Monkey King; The package carried represents a small express delivery; The circle symbolizes on-site service; Green symbolizes life, symbolizing that home delivery is always full of vitality.