The moon cake of Shanghai Mental Health Center suddenly became the cake of online celebrities!
The moon cake of Shanghai Mental Health Center suddenly became the cake of online celebrities! The "Mooncake at No.600 Wanping South Road" circulated on the Internet is not only liked by netizens, but also booked by hospital staff. Among them, the six moon cakes of Xuemei Niang series are of high value, with the words "Shanghai Mental Health Center" and Logo printed on them.
The moon cake of Shanghai Mental Health Center suddenly became the cake of online celebrities! Unexpectedly, a box of moon cakes caught fire. On August 26th, "Moon Cake at No.600 Wanping South Road" was screened in the circle of friends, and the moon cake gift box made by Shanghai Mental Health Center became an "online celebrity", and netizens rushed to "buy".
Xinmin Evening News reporter noticed that the advertisement of "No.600 Moon Cake on Wanping South Road" circulated on the Internet included traditional Cantonese-style bean paste and fresh meat moon cakes, as well as innovative Xuemei Niang series, among which six moon cakes in Xuemei Niang series were of high value, with the words "Shanghai Mental Health Center" and logo printed on them.
"These are all made for employees in our hospital canteen. It is sold in Minhang campus, and you can only use a meal card. I didn't expect to become an' online celebrity' at once. " Liang Yan, the head of the Second Division of Logistics Management of Shanghai Mental Health Center, told the reporter that in fact, homemade moon cakes are introduced every year in hospital staff canteens. This year, the innovative model, Liu Xinxue's Mei Niang series, has a high value, and six flavors are also popular at present.
Talking about online celebrities who became famous overnight, Liang Yan said with a smile: "Mooncakes are still ordinary mooncakes, but the logo of Shanghai Mental Health Center is more attractive. The factor behind online celebrities is the influence of our hospital. In recent years, the public has paid more and more attention to the field of mental health. "
Not only netizens like it, but also hospital staff appointments are very popular. "We just released the moon cake advertisement through the intranet, and it is still in the booking stage. The popularity of reservations exceeded expectations and has exceeded 800. " Liang Yan said.
The moon cake of Shanghai Mental Health Center suddenly became the cake of online celebrities! 2 202 1 online celebrity mooncake tasting
Bird's nest moon cake
Taking bird's nest as the invagination, with other flavors of ingredients, the taste is delicate, nutritious and delicious, and the gift is quite face-saving.
Flowers moon cake
Common flower moon cakes are mostly made of roses, which are similar to flower cakes, crisp and sweet.
Liulian moon cake
Durian moon cakes are rich in taste and have durian flavor. Friends who like durian can try it.
Liu Xin moon cake
One of the favorite tastes of young people now, a typical combination of Chinese and western food. Take a bite and keep the sweetness in your heart.
Snow moon cake
Frozen moon cakes are made of glutinous rice and need to be kept in the refrigerator. They taste soft and waxy.
ice cream moon cake
Mooncakes filled with ice cream are fragrant, cool and delicious, and can relieve summer heat.
Snail powder moon cake
As the name implies, like snail powder, the familiar formula is original. The crust is made of glutinous rice, not baked in the oven, but fried.
Which one do you choose?
The moon cake of Shanghai Mental Health Center suddenly became the cake of online celebrities! 3 202 1 main trends of moon cakes
Mooncakes have become China's national food, not only because of the Mid-Autumn Festival, an important traditional festival in China, but also because this small round cake bears the courtesy and friendship of China people and the dream of family and country reunion.
With the increasing emphasis on China's traditional culture, young people have become the main consumers in the food industry. Young people are willing to eat moon cakes and prefer to try new moon cakes with different tastes and ways, which undoubtedly promotes the rapid development of moon cake forms and sales models.
Image source network: photographer @ blockbuster
Main trends 1:
Consumer groups are more extensive
The more people eat moon cakes, the more they need to adapt to the diversification of market demand, mainly to meet the needs of different groups in taste, holiday courtesy and healthy use.
The taste and taste of moon cakes have become the most important key factor in purchasing moon cakes. According to the data of iiMedia Research this year, the most popular factional mooncakes are Cantonese mooncakes with various flavors, and the preference of the whole population for choosing mooncakes exceeds 50%. Secondly, Suzhou-style salty moon cakes are the main ones, and Beijing-style moon cakes are the representatives of the old tradition.
Key trend 2:
Pay attention to the diversity of taste and edible function.
Consumers' preference for mooncakes is not only factions, but also people of different ages have preferences for mooncake tastes. According to the consulting data of Ai Media, it is determined that moon cakes need to develop in the direction of youthfulness, new taste and health care.
Nearly 40% consumers prefer mooncakes with new flavors, nearly 30% consumers prefer mooncakes with traditional flavors, more than 30% consumers prefer mooncakes with special flavors for teenagers, and more than 40% users aged 25 and below prefer mooncakes' health and wellness. Traditional elders still stick to tradition.
Key trend 3:
The demand for personalized moon cakes with medium price increases.
Young consumers in the new era have entered the market. In order to cater to the consumption preferences of this group, the major mooncake merchants have shown their magical powers in the shape of mooncakes in previous years, not only in the shape of mooncakes, but also in the packaging of gift boxes.
Under the two-way discipline of moon cake market products, consumers nowadays are increasingly accepting the new ideas and "hearts" of merchants.
Image source network
From the perspective of packaging, more than 80% of China consumers said they would buy over-packaged moon cakes, but most of them would buy them on demand, mainly for gifts.
Image source network
Nearly 30% of users said they would buy it for their own use or collection because the packaging is reasonable and useful or has high aesthetic value.
Because moon cakes are getting more and more delicious and beautiful, and because of the sense of holiday ceremony, nearly 85% consumers said they would choose to buy moon cakes this year.
Compared with last year, 1 1.2% consumers increased their willingness to buy moon cakes.
The personal consumption rate of moon cakes has increased, and consumers are willing to pay for the good raw materials, production technology and packaging value of moon cakes, as well as for their own use and more thoughtful gift-giving demands.
However, consumers in the big environment are more rational in the face of mooncake consumption. The mooncake gift box of around 200 is the price that most consumers will choose to buy.