Taboo of enterprise company name
First, avoid using polyphonic words.
Naming people with polyphonic words, just like using obscure words, will bring great inconvenience to people, and the meaning itself is not clear enough. People with two or more pronunciations are more likely to feel at a loss when naming names with polyphonic words. Of course, we don't mean never to use polyphonic words when naming names. But at least make sure that others can confirm their pronunciation and won't pronounce it wrong.
Second, avoid using radical words.
Trademarks are for consumers, and the popularization of words should be taken into account. But unfortunately, some trademarks also have some very serious problems in naming words. A soybean protein powder factory named its products such as soybean protein powder and instant soybean milk "Fenggang". Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even the teachers in the university may not be known to everyone. It is hard to imagine that such a trademark can become a famous brand, and it is hard to imagine that goods with such a trademark can sell well in the market.
Some people use obscure words as their names because they think that a good name depends on choosing a good word. So when it comes to naming, the first thing I want to list is to look up Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
A good name, like a good article, sees magic in plain, not by obscure words, multi-stroke words and variant characters. Stone, Founder, Jin Linong, Master Kong, which of these beautiful names is not a common word?
Third, avoid obscure semantics.
The implication is that the pronunciation is too profound for others to understand. It's like choosing an obscure word. The meaning is good, but no one understands it. No matter how good the meaning is, it is meaningless.
Enterprise names and trademarks have the functions of indicating the nature of enterprises and implying the functions of products. And it needs strong readability. For example, in Guangming Daily, there was a famous pavilion in Lanxi City, Zhejiang Province. First of all, they gave themselves a meaningful name, "turning a strange stone into a sheep." However, after the sign is hung, others don't understand. The owner quickly added the signboard of "Lanxi Corporate Culture Service Agency" next to the signboard of the store name to supplement it. What is "turning stones into sheep"? According to the ancient book Legend of Immortals, in ancient times, Huang Chuping met a Taoist priest and took him to the stone room in Jin Huashan. His brother started looking, but he saw white stones. At first, all the stones turned into sheep. No wonder the name of a small shop serving the public contains such mysterious allusions that people can't understand it. It's a pavilion with the same name. "Brewing room name" and "correcting room name" are easy to understand and memorable. The name of the store itself is an excellent advertisement.
Fourth, avoid bad words.
Unluckiness refers to the taboo of enterprise naming. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises or commodities, or even politics. 1987 February 18, the reference news reprinted a message entitled "pray for blessings and correct the name of the governor of hong kong": "the hong kong government and London announced that the 27th governor of hong kong will be renamed Wei Yixin, and he will arrive in hong kong on the afternoon of April19. He was accompanied by his wife and son, aged 18. On Valentine's Day, the new governor of Hong Kong, who just turned 52, changed his name to "Wei Dewei" according to the pronunciation of Putonghua, which was criticized by many Hong Kong people. Wei and Wei Shuanggui are at odds, and Wei is homophonic and dangerous, symbolizing bad luck. According to the suggestion provided by the Hong Kong government, the new governor decided to adopt the name change proposal. A spokesman for the Hong Kong government explained that the new name was adopted mainly because Cantonese pronunciation was closer to his English name. The name Wei Weixin stands for trust and defense, and Wei refers to ghosts and gods. " Incredibly, notoriety is related to people's acceptance of an official, which shows grea.
Shady seems to be a common problem in China. You took a three-word brand, and I used two words to confuse consumers like you. Your name is Bomi and my name is Honey. If you are Yi Kang, my name is Kang: If you are seven stars, I will become a star. It's still the same technology as mentioned above.