There has never been a "prospective customer".
A boss who runs a beauty shop said: "In our shop, whenever we come to the door for the second time, we stipulate that we can't just say,' Please come in! Madam (Miss). "So, as long as we have been here once, we have files, and all the employees in the store must remember her name. "
Paying so much attention to customers' names is not only convenient for beauty shops to make customer cards and master customers' hobbies; It can also make customers feel more cordial and respected, and feel at home when entering the store. So there are more and more regular customers, and business is booming.
In the field of sales promotion, the method of "remembering names" is highly respected.
"Hello customers" was posted in the store, and the train announcer cordially greeted "Hello passengers"! As a customer or passenger, you will feel more cordial. Or when a salesperson asks, "Customer, what do you want to buy?" You will be unhappy and even angry at once. Speaking of promotional activities, if the salesman calls the other party "Mr. Customer", there won't be much success waiting for him.
It is best not to ask the name twice, but to remember it by yourself. If you can't remember it at the moment, you can ask a third party. It's much better to ask yourself if you have to.
If you just say, "Is anyone there?" There's a good chance that no one will talk to you. If we say, "Is Mr. XXX there?" So as long as there is someone in the room, they usually come out to open the door. This reflects the charm of the name.
Calling each other by their first names is the easiest and quickest way to shorten the distance between salesmen and customers. Remembering each other's names is a necessary condition for communication. Communication is the lifeline of a salesman. How can you not remember the customer's name? Of course, if you have a bad memory, you must rely on the customer card and record the information of every promising customer on the card, which will help your work.
In Kagoshima Hot Spring Resort in Japan, there are hotels everywhere, but people always like to stay in F Hotel. Whether in the tourist season or off-season, F Hotel is always full of customers, and its business is to welcome guests and see them off, which makes people feel no difference. Even the attitude of seeing the guests off is more serious. In Hotel F, the waiter always polishes every customer's leather shoes. When the service desk knows that you are going out today, it sends your leather shoes to your room, and sticks a "polished" note and "weather forecast" next to your shoes. Therefore, when you put on your shoes and plan the activities of the day, it is undoubtedly a warning to you to see the weather forecast of the day. Your mother never seems to forget to say, "Be careful on the road!" "It's raining today. Take an umbrella. " How can customers not warm their hearts!
Leaving the hotel, everyone from the boss to the staff stood in the hall: "Goodbye and have a safe trip." Kindness even exceeds welcome.
What's even more amazing is that anyone who has stayed in Hotel F, even for one night, can call out your name from the boss to the ordinary staff when he stays in Hotel F for the second time: "Mr. XX, long time no see, please! Please! " It seems that you have been their regular customer for many years.
But some hotels are much worse. They welcome guests with one face, while seeing them off is another face. The smile when you send them away makes you feel unnatural.
The salesman's farewell can be said to be a temporary separation from the customer. Unless you decide not to associate with this client, you don't care about the etiquette when you leave. Otherwise, customers always judge you by your image when you leave, and the image of the salesman is more important than the image of the product. Especially when rejected, it can better reflect the image of a salesman, unless you don't take sales promotion as business, only do business with a hammer, or you want to be a charlatan. When you say goodbye, you pull your face as long as the donkey's face, put your hand behind your back and pat it at the door, which will cut off the invisible "red line" with the customers behind you, so your sales market will become smaller and smaller. Please remember: the promotion market will multiply because of your interpersonal relationship, and will shrink because of the break of your relationship line, so that you have no place in the promotion market.
Farewell skills are more difficult to learn than meeting skills and negotiation skills. Eloquence and words are your sales tools, and the farewell background is even more necessary for your sales. Farewell is followed by silent (wordless) sales promotion, and there are more silent stories than audio ones.