Why is the ice mound so hot on the Internet?

With the hosting of the 2022 Beijing Winter Olympics, the mascot of the Winter Olympics "Ice Shield" quickly became popular. In particular, the online and offline sales of "Bingdundun" have been hot recently, and there has even been a scene of "one pier is hard to find".

In another week, the Beijing Winter Olympics will be closed, and the ice pier that was out of stock at the opening ceremony is still "hard to find".

Offline, people moved Mazar, wrapped in military coats, and the length of the team increased overnight, but there was still nothing on the shelves; Online, the daily limited-time snapping is almost seconds, and the longest advance payment order has been scheduled for April.

So, why is the ice mound so hot?

Cao Xue, the head of the mascot design team for the Beijing 2022 Winter Olympics, mentioned many times that the ice pier was painted to the last stroke from the beginning, and the target was always firmly locked on children around 9 years old. In terms of design, the team chose a younger image of the baby panda, including the iconic "inner eight characters" and a slightly forward posture, all of which reflected the feeling of the baby panda walking unsteadily.

In 20 19, the Beijing Olympic Organizing Committee specially invited 240 children to vote. In order to be fair, and to interfere with audio-visual, the staff specially downloaded two cute cartoon images on the Internet, and released them together with Bingdun, so that the children could choose for themselves and post their votes on which one they like.

Of the last 240 votes, 230 voted for Bingdundun.

Judging from the feedback from the children in the later period, the children in primary schools are still the most enthusiastic about the ice shield. The parents behind this group have naturally become the most powerful buyers in Bingdun.

"Ice shield" is not only the image of a giant panda, but also has rich connotations.

As an important element of the visual image system of the 2022 Beijing Winter Olympics, the mascot "Ice Shield" has been widely concerned and loved by the public since its birth.

As a core member of the "Bingdundun" design team, Liu believes that "Bingdundun" is not only a simple and lovely giant panda image, but also has rich implications.

"It is the representative of the image of China and China, stocky, simple and honest and friendly. It is represented by one word, and that is warmth. Warmth is a manifestation of the friendship and peace of the people of China. " Liu said:

The "ice shield" combines the image of giant panda with the super ice crystal shell. The shape of the head shell is taken from the ice and snow sports helmet and decorated with colorful rings. The overall image looks like an astronaut.

In Liu's view, the giant panda is recognized as the national treasure of China in the world, and its image is friendly, lovely and naive. The giant panda's head is decorated with colorful auras, and the overall shape is like an astronaut, just like an expert in ice and snow sports from the future, which embodies the combination of modern technology and ice and snow sports and means creating extraordinary and exploring the future.