Mid-Autumn Festival activity planning book template
Mid-Autumn Festival Activity Plan Template 1 I. Activity Organizing Committee
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
X month x day to x month x day
Third, the purpose of the activity:
With the help of China's traditional festival "Mid-Autumn Festival", the second sales peak of shopping malls will be built, and the market apathy after the long holiday will be slowed down and the downward trend of sales will be slowed down.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival and give a big gift!
Verb (abbreviation of verb) activity slogan:
leave out
Six, site layout:
(1) Off-site layout:
Gate couplet:
Huge external wall suspension: width: height = 10* 13m, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern (made of kt board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, poster publicity
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: XXXXXXX "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting:
Mid-Autumn Festival Activity Plan Template 2- Activity Background
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere.
On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.
Two. Activities to prepare
(1) Theme of the activity
Mid-autumn festival, reunion in new house
-The word "new house" can also be replaced by the name of the opening community.
(ii) Purpose of the activity
1. Taking the Mid-Autumn Festival as a well-known traditional festival as an excuse, every time the owners go to the Mid-Autumn Festival, they will recall the happy scene of the Mid-Autumn Festival and have a good impression.
2. Through this kind of entertainment, we can enhance the harmonious communication and cooperation between the property and the owners, leave a good first impression and maintain a friendly and harmonious relationship between the two sides.
3. Enhance the influence and attraction of residential property and establish a good image.
(3) Activity form
There are various forms of cultural activities with the theme of Mid-Autumn Festival.
(4) Activity objectives
Owners living in the community
Mid-Autumn Festival special program
(5) Activity time
XX, XX, XX night (up to you).
(6) Venue
You can choose a wide space in the cell.
Three-stage preparation
(a) Before the election
1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.
2. Publicity in the form of posters
3. Flyer form (optional)
(b) Preparatory activities
1, 10 The day before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send it to every employee, so that employees can know their tasks, and at the same time clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.
2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.
3. Rehearsal, audio debugging and layout of the event site.
4, arrange full-time layout site
5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.
6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.
7. Look for children with artistic expertise in the community and invite them.
8. Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.
(3) Planning preparation
1. Items required for website layout: banners, balloons, etc. Create a festive atmosphere.
Step 2 make gift packages and prepare gifts
3. Draw the floor plan of the activity site and practice in advance.
Four activity designs
1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.
2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.
3. Interactive games:
(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a nice little gift.
(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.
4. Mid-Autumn Festival "Best Family" Competition
Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.
It is best to arrange talent show for children in the community. Children's performances are generally programs that the audience is willing to watch.
6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth. Writing template
Employees of your company can also participate in activities. )
One fifth operation
1 site layout: the site shall be packed and arranged according to the pre-selected site plan, and the installation and debugging instruments, acoustics and activity time shall be determined one by one.
2. In terms of dress, employees arrive early to boost morale, warm up and adjust to the best mental state; Need to coordinate and emphasize the work, in strict accordance with the operating standards and division of labor.
Step 3 make sure the gifts are in place
4. During the activity, the commander timely standardized and adjusted the operation of each link according to the problems exposed in the activity to improve the quality of the activity.
subsequent activity
1, you can consider writing news reports and using news media to improve the company's image.
2. The leaders of the company summarized the activities and made a short speech.
Mid-Autumn Festival activity planning book template 3 I. Activity purpose:
Mid-Autumn Festival is one of the three traditional festivals in China. Focusing on the theme of "Mid-Autumn Festival is stronger", this activity fully highlights the three characteristics of the Mid-Autumn Festival: reunion, affection and gift, and impresses consumers with extremely human activities.
Second, the activity time:
XX year x month XX day -XX year x month XX day
Third, the theme of the event:
"Happy Mid-Autumn Festival on Family Reunion Day"
Four. Activities:
Preparation conditions: Promote activities by means of SMS group sending platform.
Mass SMS promotion is to deliver the products and services that Taobao customers want to promote to mobile phone users (customer shopping groups) through mass SMS, so as to achieve the purpose of advertising. In today's society, more and more people use mobile phones to shop. The purpose of promoting Taobao SMS is to increase income, save expenses and improve efficiency. You can post "product recommendation", "holiday greetings", "use effect recommendation" and other related information to friends and relatives' mobile phones, creating unlimited business opportunities for the products they promote, thus bringing rolling financial resources to Taobao customers. Based on previous cooperation experience, I hereby declare that the product quality is reliable by using Tianxingtong software of Shenzhen Junxian Technology Development Co., Ltd.
"Happy Mid-Autumn Festival, strong feelings"
1, xx Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2. xx Nourishing and Health Products Festival
Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3. xx Famous Wine and Specialty Exhibition
The Mid-Autumn Festival is originally the peak season for wine sales, and the consumption potential of wine is considerable. Therefore, the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, props production and distribution, activities supervision and implementation.
Intransitive verb others
Making pages 4k and 8p costs about 6000 yuan.
The specific content is subject to the overall arrangement of the company.