What is a regional brand?

A regional brand has a fixed consumer group and high popularity in a certain region, and such a brand has a stable market, but if it wants to expand further outside the region, it is difficult for the brand to be recognized.

On-line strategy of regional brands

It is suggested that regional brands learn leverage, such as the third-party platform B2C, and use leverage to build brands. It is not recommended to directly launch an independent B2C mall. There is a simple reason. Without accumulating enough customers and offline experience stores, the brand is not strong enough and the conversion rate will not be high.

Expand offline channels with B2C as the window. Attract powerful agents on the ground to join the brand and open ground image stores.