What is "her time"
Women's cars, women's financial management, women's games ... the goods created for women are like floods.
Such "women are superior to men" is only because more than 70% of social purchasing power has always been in the hands of women.
When the property market meets "her" marriage, it becomes an old calendar for the man to provide housing. Shanghai Fu Na Market Consulting Co., Ltd. found that the proportion of male and female buyers among the people surveyed.
Until 58: 42. Among female property buyers, single women account for one third, and 29% of them are unmarried.
"Female property buyers, on the one hand, are picky, on the other hand, it is easy to evoke buying impulses. According to this feature, we pay more attention to the study of women's psychology when naming real estate, arranging model houses and introducing the characteristics of housing. " A real estate agent said that many families buy houses now, and the hostess first understands the purchase information from newspapers, television and other channels. She took a fancy to it and dragged her husband. A lady saw a real estate advertisement in the newspaper in the morning. In the afternoon, she and her husband drove for more than an hour to see the house and paid a deposit on the spot. What makes her extremely refreshing is that this property has a poetic name: Huayu Villa.
When the car market meets "her"
According to the latest survey by a domestic survey agency, one quarter of the 3.3 million drivers in Beijing are women.
In order to attract more women to buy cars, a number of cars with distinctive personalities have been listed one after another, and their ingenious and exquisite shapes and bright colors have won the favor of female consumers. Relevant manufacturers also intend to set up a female design team to develop female cars, and even deliberately design cars suitable for pregnant women to drive. Secondly, the function of cars is more "fool-like", and automatic transmission has become popular. In addition, the color of the car is brighter, bright red, bright yellow, refreshing sky blue, jumping green and even attractive pink. ...
When the network meets "her"
In online games, women account for 55.4%. Women's games have therefore become a new industry. A number of online games labeled "Women's Games" such as Apple Pie and Sky City have been launched one after another. ...
Almost every mainstream digital manufacturer has launched products designed for women. Whether it's a digital camera, MP3 player or mobile phone, the main selling point is the light, short and dazzling appearance, which is full of fashion, and can be used as a makeup mirror for girls temporarily when needed, without losing practicality. ...
When financial management meets "her"
After Shenzhen and Nanjing, women's banks appeared in Beijing. It is reported that women's bank marketing has achieved rich returns. Natural women are better at managing money, so banks favor them. Several banks have disclosed that women account for more than half of the VIP customers that banks are most concerned about.
Her Time has unlimited business opportunities.
At present, there are 620 million women in mainland China, accounting for 48% of the total population; In the 20-50 age group, the female population is 250 million. The huge female population has enriched the business opportunities of her era. Experts believe that the concept of "her economy" has appeared at present, but the exploration of "her market" is still very simple, which requires enterprises to subdivide the market more deeply and provide more personalized and humanized goods and services for female target consumers of different ages, incomes and levels. (Liberation Daily 3.4)