Four elements of enterprise digital management

With the advent of the era of globalization, the market environment and internal situation faced by modern enterprises are complex and changeable. Business operators must correctly grasp the actual business situation of their own enterprises and make correct business judgments on this basis. In order to operate correctly, we need to use many digital means, and the four elements of digital operation of enterprises provide guidance here. These four points are that the figures must be accurate and rigorous, the figures should be subdivided and managed, and the business figures should be presented in time. The last two points are very important. It can be achieved mainly through these steps.

1. Empower managers and improve management efficiency. Capture the behavior of shop assistants and shelf displays through cameras, and support store cloud tours. Push the on-the-job time, service arrival rate, shelf display and other data to the operation end in real time to improve the management efficiency of the store. The voice recognition system on the digital shelf will analyze the voice of the shopping guide, detect the proportion of standard voice, and help the shopping guide to continuously improve the marketing ability.

2. Accurately capture the "small thoughts" of consumers and enhance the shopping experience. Digital display enriches the interactive form between customers and commodities by scientific means, and presents new products, promotional activities, advertisements and other contents to customers more comprehensively. Triggering interactions at the first time when customers are close to the shelves, including AR, mini-games, etc., to attract customers to extend their stay in front of the shelves. When the customer touches the product, the interactive screen will immediately display the product details page, preferential activities and other information to help the customer screen the product. Brands no longer rely on shopping guides, that is, artificial ways to sell or convey brand ideas and consumption information. Shelves play the role of "virtual shopping guides".

3. Integrate online and offline payment to create a closed loop of full-scenario payment. In the process of payment order, the merchant tracks the whole process through an ID, and the user can choose a variety of payment methods and delivery methods, which is convenient and fast; Managers can realize the data exchange of the whole process without external help, effectively improve the operational strength and improve the capital circulation rate.