Why is Japan's cute culture so popular?

"Meng culture" has deviated from its original intention in China. Some Japanese scholars study the phenomenon of "Meng" from a psychological perspective, calling it "Meng Xue". Some scholars believe that in traditional Japanese society, people's love is suppressed by various restrictions and constraints, which makes them more eager for exciting and attractive things. In other words, "Meng" is a kind of "desire to be stimulated and stimulated".