How do hardware stores get attractive names?

It's not easy for us to open a shop. Nobody wants business to be good, so that we can make more money. In addition, if the store runs well, our capital will come back soon. People who do business are afraid of financial problems, so there are many things to pay attention to when opening a shop. A store name is as important as a person's name, because a good store name not only shows the culture of the store, but also shows the strength of the store. Next, Bian Xiao will introduce you to the knowledge of hardware store naming.

Naming skills of hardware store

Hardware store naming skills 1: industry priority

Different industries have different naming principles. The clothing and entertainment industry should be as loud and dazzling as possible, and the cultural audio-visual industry should be as subtle and restrained as possible. In addition, time-honored brands should pay attention to retaining their long-term reputation in the eyes of consumers.

Hardware store naming technique 2: adapt to local conditions

Consider the geographical and cultural environment where the store is located, and avoid the contextual obstacles caused by "talking to ducks". Of course, if you open a shop in a different place, you will often use the local name.

Hardware store naming tip 3: catchy and easy to remember.

Fully considering the acceptance of local consumers at that time, on the basis of catchy, easy to remember and easy to spread, we strive to do something unconventional that can resonate with consumers and make them smile. A two-dollar store that is often used. Attract customers with low prices!

Hardware store naming tip 4: Take advantage of brand.

If a product has established a small brand advantage in the local area, has its own customer base and is recognized, it can be given priority.

Hardware Store Naming Skill 5: Love Naming

Many people will consider their hobbies or personalities when choosing names. Some people like celebrities, others like meaningless names, but they also bring some benefits to themselves, such as horns. Strange names have brought great curiosity to buyers, and many people patronize the store.

Common methods of naming hardware stores

Naming methods of special words

There are two kinds of special words: one is a conventional word used in some industries, and the other is a favorite word formed in the long historical development of some industries. The word "Tang" used in Chinese medicine, such as Tong Ren Tang and Cai Tongde Tang. The "rooms" used by western pharmacies such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "club", such as Huamei Western Restaurant and Deda Western Restaurant.

Kyrgyz nomenclature

Words such as "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is the reason why businessmen in the old days like to seek luck and pay attention to lip service. For example, the time-honored Yueshengzhai, founded in 1775, is called Yueshengzhai, which means "prosperity every month". Beijing Shuanghesheng Five-Star Brewery, a brewery founded by China people, was founded by Shandong people Zhang Ge and Hao Sheng. It was named "Shuanghesheng", which means "a joint venture between two parties with strong financial resources".

Catering terminology

Use auspicious words that people like in company names to cater to customers' desire for happiness, so as to attract business.

Name combination method

As mentioned earlier, Matsushita Electric Company of Japan and Ford Motor Company of the United States belong to this naming method.

Elegant naming of words

This method of naming hardware stores is a unique enterprise name in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen also name their business places as literati's study places, such as Zhai, Ge, Xuan, Ju and Yuan.

Popular terminology

Common sayings are colloquial, and the names of enterprises and companies named by common sayings are generally acceptable. Asako, Goubuli and so on. Are colloquial names. Loud names such as "delicious" melon seeds king and "fresh" ribs give people a sense of intimacy.

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