What courses do college art design majors need to study?
The contents and requirements of the main courses are as follows:
(1) Sketch has passed the training of modeling ability, group object sketch, landscape sketch, character modeling knowledge and sketch, and character decoration. Understand the basic knowledge of painting modeling, and be able to express the spatial relationship of objects on the paper plane with lines to form a three-dimensional relationship.
(2) color through learning color still life sketch, watercolor landscape sketch, decorative color still life sketch, decorative color landscape creation, decorative character color. Understand the knowledge of using conditional color to sketch still life, and be familiar with the performance of gouache tools and the basic techniques of gouache sketch. Understand the characteristics and expression methods of decorative color still life paintings and decorative landscape paintings, and apply them to the creation and compilation of decorative landscape paintings and still life paintings.
(3) Pattern and Decoration Basics Learn the principles and laws of formal beauty, the basic knowledge of geometric patterns and pattern colors, the ways and methods of figurative pattern modeling, the organizational forms of patterns, various patterns, posters, environmental design and New Year card design. Through the training of modeling, composition, color, conception, production and design application of production techniques, students' creative ability and design and production ability are cultivated. Enable students to apply the specific methods and design principles of pattern modeling, color setting, composition and production to practice. ?
(4) Introduction to Design, as a compulsory course of design theory for freshmen and sophomores majoring in art design, mainly covers six aspects: the disciplinary nature of design; The concept and connotation of design; Classification and characteristics of design; Design thinking; The form of design; Professional structure and values of designers. By studying the introduction of design, master the general methods of design theory research, learn to use nonverbal forms to deepen the understanding of theoretical knowledge, understand the basic concepts of design, and form your own understanding of design.
(5) Graphic Creativity 2 1 century is the era of reading pictures. Two-dimensional pictures, three-dimensional pictures, static pictures and dynamic pictures all need innovative ideas to attract and move people and achieve the purpose of communication. Graphic creativity is a course set up for this purpose, and it is an axis course for design majors and even film and television and media majors. Graphics is another special language different from spoken and written language. It is the purpose and task of this course to communicate with people quickly with graphic language. Through learning, students can: (1) start from life, pay attention to life, capture life, refine life and express life, which is the first requirement for students.
(2) Look at the work you are engaged in from the perspective of national culture, and your works should have personality-innovation is the driving force of life.
(3) A lot of homework, hand, eyes, brain trinity.
(4) Grasp the characteristics of creative graphics, learn two ways of thinking of graphic creativity, and master the general methods of graphic creativity. Cultivate students' creative thinking ability.
(6) Font and logo design Understand the relationship between logo and enterprise, learn the meaning and content of logo, the role of font in logo design, understand the brief history of Chinese and foreign characters development, master the font structure and writing methods, encourage students to change their concepts and make bold innovations, and fully integrate font design into logo design, so that students can have the practical ability to independently complete enterprise logo design.
(7) Layout Design By learning the definition of layout design, we can understand the basic principles of layout design, master how to arrange and combine the limited visual elements organically on the board surface, and at the same time, it can also produce sensory beauty. Enable students to have practical ability in design fields involving newspapers, publications, books (picture albums), product samples, calendars, posters, record covers, web pages and so on.
(8) Book binding to understand the development history of packaging and the relationship between packaging and products. Learn the application of materials and the expression of formal beauty in packaging design.
3 rules, so that students have the design ability of enterprise products, book binding and so on. ?
(9) The main learning contents of exhibition design include: introduction to exhibition, decorative structure, application of ergonomics in exhibition, application of exhibition visual communication, and exhibition theme. (10) Advertising Design and Planning This course is an important course for art design majors, with strong practicability. It is the comprehensive integration of other courses of art design specialty, and achieves the purpose of comprehensive application.
Through the study of this course, you should have a comprehensive and profound understanding of the principles, skills, procedures and specific operations of advertising planning, and be able to skillfully combine advertising activities with enterprise advertising planning and planning book writing. In the teaching of this course, we should try our best to broaden students' knowledge, not only to teach knowledge related to advertising, but also to involve sociology, communication, marketing, literature and other aspects. Advertising planning is the application of ideas, so we can also get inspiration from the strategies in China traditional culture. ?
(1 1)CI Corporate Image Planning Through the teaching and design practice of this course, students can understand the basic concept of logo design, the basic nature and characteristics of design, the development history of VIS design, some major design cases and the formation principle of VIS design system. They can conduct market research and correct design positioning according to VIS design program, determine design expression elements, and have a complete and systematic method from basic system to application system.
(12) Operation and application of graphic animation design software such as Photoshop, Coreldraw and Flash for computer art learning. Students are required to comprehensively apply the basic knowledge of art they have learned, and design and produce plane static art works and two-dimensional animation works with the help of computers.
(13) film and television art grasps the basic elements and theories of film and television art and audio-visual language, and grasps the skills of film and television in technology and artistic creation; Understand the director's intention, master the essence of the script and other aspects of knowledge, and cultivate students to master the basic film and television camera technology and film and television director technology.
(2) Elective courses Elective courses are an important part of this course plan, which is a broadening and improvement on the basis of compulsory courses and an important way to cultivate students' professional expertise. Elective courses are divided into professional elective courses and public elective courses.
1. Professional Elective Courses This part of the course is a course to improve students' academic quality in a certain professional direction. * * Chinese painting, calligraphy, oil painting, comic books, printmaking, seal cutting, handicrafts, material sculpture and other 8 courses. Every student has to take four courses while at school. Each course lasts 32 hours. In addition to the above courses, schools can study and offer other new courses according to actual needs and possibilities.