Why can a tea shop or a tobacco hotel continue to operate without closing down?

I have a good friend who worked as a wine merchant and told everyone the truth.

First: I really want to make money. From the sales model, I can only make a living by retail and must rely on group buying. And the better the business, the better the group buying behind the store. Think about it. How many people go to the store to buy it? They deliver goods directly to the door by phone, put them in the trunk in advance or send them directly to the hotel. So many stores don't have many customers, but their business is good. We once had a dealer who didn't open the door when all the stalls were in the peak period and didn't want to bother to make that little money. It's no problem to earn millions a year just by group buying. All booths go to public relations, you know.

Second: all products look at tea > wine > cigarettes according to the profit of single product, but wine is the most profitable. Why? Because of the large quantity, especially group buying and wedding banquets, and the profit of a single bottle is high. So selling good wine can really make money. Although the profit rate of tea is good, the consumption frequency is not as high as that of tobacco and alcohol, but the profit rate is really high, and it is not convenient to disclose trade secrets, but this is also an important reason why Chinese tea has not grown into a world-class brand like Lipton.

Third: the consumption pattern says that tobacco, alcohol and tea are not separated, and group buying customers have demand. In particular, alcohol and tobacco are not separated, and almost all drinkers smoke, and vice versa. Group buying and wedding banquets are all taken together, and the quantity is large and the frequency is high. The hospitality needs of large enterprises are great. There are several large units and customers of the wedding banquet manager, so the store has always kept it, which is very nourishing.

Fourth: From the product point of view, cigarettes are flow products, with low profit per product, but there is no shortage of customers. Cigarettes are the products that enter the store most frequently. Can't you see that the boss and cashier are basically carrying cigarettes? However, the amount of cigarettes has gone up, the daily expenses are basically not much, and the amount and cash flow are still very large. There are thousands of shops with cigarettes a month. You may not realize it if you don't smoke. Wine is a big profit, not only sales profit, but also rebate and display fee. For a better store, it is no problem to simply raise the store with the exhibition fee. A brand will spend thousands of dollars on a display every month, and most of them can return the display fee at the ratio of 1: 1. The key is that you are willing to vote only if a large number of group buying customers rush to the factory. The greater the quantity, the stronger the negotiation ability.

Fifth, tobacco, alcohol and tea are the most prosperous products for holiday consumption. In a year, we mainly watch Mid-Autumn Festival and Spring Festival. I tell you that the consumption of alcohol in these two festivals can account for more than 60% of the whole year. Therefore, it is normal that there are few people, and the consumption of ordinary people is concentrated in two festivals. You can go and see it again during the Spring Festival. One more thing: generally don't go to supermarkets and hotels to buy high-grade wine, but go to tobacco hotels. It's really cheap Don't ask me why. This is also a trade secret.

Sixth: the core profit of tea is not sales, but group buying and gift giving such as tobacco and alcohol. There is also the experience consumption and business needs of the teahouse. There are several tea sellers who don't have a teahouse and don't know how to experience it by themselves. Others drink tea, usually after drinking it. At this time, you are either at work or have fallen asleep after midnight. In addition, the role of the teahouse is to be a guest and communicate feelings. It's okay. Invite big customers to drink tea and play cards.

In short, tobacco, alcohol and tea make money by group buying rather than retail, mainly by ordinary people to earn a little money. The focus is on political and business customers and various banquets! Of course, a very important consumption in China is giving gifts! The point is not that ordinary people visit relatives and friends on holidays. Otherwise, where can Maotai Wuliangye and thousands of yuan of cigarettes be sold? You know that. As for some shops that sell fake cigarettes and wine, recycle shopping cards and make a fortune from alcohol and tobacco, we can ignore them. This kind of unorthodox, can't do much, not what mainstream tobacco hotels do, and can't do anything serious.

You see, there are not many people in tobacco and liquor stores, which doesn't mean that people don't work or make money. Those who are usually empty sometimes don't open the door, but they don't close it either. They are all big businessmen. Now you understand.

Codeword is not easy, encouraged by praise comments.