Why do so many pubs in the UK have ARMS in their names?

For those who study or work in the UK, if you often go to bars, you will find that there are bars named XX Arms and XX Head everywhere. The probability of this kind of name appearing is as frequent as some Chinese names - Zhang Wei and Li Shuai.

In the UK, many bars have a heraldry as their LOGO on their signboards. Does it have any specific meaning?

One translation of Arms is "Military Badge". One explanation is that Arms comes from the English word for coat of arms - Coat of Arms.

Heraldry refers to a colorful symbol composed according to specific rules, which is unique to an individual, family or group. In the Middle Ages, Europe had its own heraldic system. From the 13th century onwards, anyone, whether noble or commoner, could possess and use coats of arms as long as they abided by the rules of heraldry. So far, it is used to identify individuals, bars, schools, military, government agencies and companies as a hereditary or inherited mark to show one's specificity or personality.

There is also a theory that Arms may be related to the tavern in the castle in the feudal era. At that time, the army would be stationed in the castle, and the tavern in the castle was dedicated to serving the army. In order to show that it served a certain army, the pub would be renamed XXX Arms, so this custom was passed down.

It is also very common that the sign of a bar is an avatar, followed by a title and HEAD. HEAD represents the avatar on the brand.

The most common one is the King's avatar "Kings Head". There are more than 400 of them? Then there is the must-have "QUEENS HEAD".

There are also some bars with the words "FREE HOUSE" underneath their signboards. Its appearance indicates that the bar is not jointly operated with the winery.

In the early years, many bars signed contracts with fixed breweries, or were simply affiliated with the brewery (subsidiary) and only sold the products of the brewery (exclusive endorsement). If a bar advertises itself as a "Free House", it means it is not tied to any brewery, which means it may offer a wider variety of alcohol.